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Comments on: Music exec slams mobile entertainment experience

Buying music and other content on mobile phones is unnecessarily complicated and expensive, Warner Music's CEO says.

Add a Comment (Log in or register) (12 Comments)

Just remove the DRM already!
by ddesy February 14, 2007 5:49 AM PST: If DRM was not placed on all of these downloaded files, the mobile experience would be easier for all!; Like this Reply to this comment

The silence is deafening!
by kathakalimask February 14, 2007 6:31 AM PST: Yes, I agree with his wonderment that these companies even
make any money given the crappy consumer experience they
produce.

Look right here, on CNET, at how much excitment and reader
feedback this whole mobile phone 3G conference-whatever-it-
is-called has created....... and compare it to the reactions to
Jobs' presentation in January for a product that would not be on
the market for another six months!

Priceless.

People can slam Apple and Jobs all they want, but the point is,
Apple/Jobs change conversations. These 'mobile' folks are busy
fighting each other over scraps of market shares for our pocket
change.; Like this Reply to this comment

one more business bronfman will destroy
by sadchild February 14, 2007 6:45 AM PST: good ol' bronfman just doing PR for this...

NEW YORK, February 10 (newratings.com) - Warner Music Group Corp (ticker: WMG), the world's fourth-largest music company, Thursday announced a 74% decline in its first-quarter profits partly due to soft domestic and European sales.

read up on this business-killing jackass here...

http://en.wikipedia.org/wiki/Edgar_Bronfman%2C_Jr.

Bronfman, Jr., then led Seagram into a disastrous all-stock acquisition by French conglomerate Vivendi in 2000. Bronfman, Jr., became chief of the new company, Vivendi Universal, but the Seagram company effectively lost control of its entertainment businesses. Meanwhile, the beverage division?the core of Seagram's business?was acquired by Pernod Ricard. Seagram's for all intents and purposes ceased to exist.

how appropraite they nickname him the "Efer". he "effed" it up real good for seagrams, and now warner.; Like this Reply to this comment

DRM doesn't work
by pjhenry1216 February 14, 2007 7:33 AM PST: DRM doesn't do what its supposed to do. All the music that is protected by DRM is already available on P2P networks. DRM just makes it more difficult for a user to do what they want (and should be allowed to do) with what they purchased.; Like this Reply to this comment

Dufus...
by smithjones February 14, 2007 8:05 AM PST: Bottom line in Bronfmans little speech...., He does not like the
fact that Steve Jobs hold sway in the music business. That's his
business and he's the boss and he'll be damned if someone else
is going to dictate to him. Bronfman, get a clue! No one except
you and the music business wants DRM. Jobs is right..., most of
my songs on my iPod are ripped from Unprotected CD's or
barrowed from others ripped CD's. The main reason you throw
out the ra ra speech to handset makers and content providers is
that you want more leverage for your pathetic music label. Got
news for you pal...., You think that the content and handset
makers are going to jump at your little speech? They'll just flick
you off like a booger on their finger. Every thing you ask for in
your speech, Apple has already delivered. Drop DRM.; Like this Reply to this comment

The music execs are trying to target wrong demographic

by djFLWB February 14, 2007 10:01 AM PST

The simple truth is the RIAA and the music industry as a whole are targeting the wrong demographic. 15-24 year olds don't have the cash to buy the music or as much music as they want. So they download free or share. It hasn't been a problem for DRM before because Apple is Youth-centric (although their demographic is aging now) and they had dominated the market. MP3s are gaining acceptance with older consumers because they still use CD players in their cars. But newer models are out with MP3 adapters built in. They want the ready access to have music to commute to, read to, throw barbecues to. They don't tend to share with friends and those are the consumers they need to make happy.

Like this Reply to this comment

Not sure if that's completely true
by umcrouc0 February 14, 2007 12:57 PM PST: People from 15-24 work and have little to no expenses. They also have the time to go to more concerts and find new music than people with careers do. I'd also say that they are more open to giving different styles a chance than people who are already set in their tastes. Additionally, they have all grown up on computers and adopted digital music, compared to older people who still purchase CDs. I bought around 250 CDs between 15-24 (though I suspect only a few are from lables represented by the RIAA) but have only bought about 20 since then. Most of the people I know have at least a couple hundred CDs purchased during those years as well. I don't have time to search the net for new bands or to go to concerts every week like I used to. Anything on the radio or MTV is pretty much recycled garbage so that pretty much leaves me to look for new bands myself. When I was younger I had time to do it, now I don't so that pretty much gets rid of my CD purchases. It's also about the only demograhic they can market to because they're the only ones who will listen to the garbage they're marketing.; Like this

Most Successful Formats EVER have No DRM
by jbelkin February 14, 2007 10:36 AM PST: Someone should ask him if the two most successful formats have no DRM, shouldn't mp3's follow the lead of CD's and LP's?; Like this Reply to this comment

Easy, Affordable, and Quck is Key.
by Renegade Knight February 14, 2007 11:47 AM PST: "We need to make it easy, affordable and quick to get music on mobile phones," is the right answer.

However to say it is one thing. To actually allow it to happen is another. If Warner is part of the RIAA they are clueless as to how to make it happen even if they understand the simple concept taught in marketing 101.; Like this Reply to this comment

Gee! What an incredibly obvious observation...
by adlyb1 February 17, 2007 7:32 AM PST: ...and I wonder who is primarily at fault? Could it be the idiot that made this observation?

Not a freakin' clue.; Like this Reply to this comment

Unfair headline - shame on CNET
by ddandal February 20, 2007 7:11 AM PST: Speaking from someone that went to 3GSM World Congress and listened to the WMG presentation the writer and/or editor sensationalized the comments from E. Bronfman.

He mentioned quite a few stats, cited by the author, but also made multiple comments that WMG is committed to being the leader in providing digital music including to the mobile market. I would not qualify any of his comments as "complaining."

This smells awfully of negative media, and I hope that WMG stays committed to digital music.

There is room of improvement for the mobile entertainment experience, which means opportunity, and given what I saw at 3GSM many vendors are answering the call.; Like this Reply to this comment