Comments on: Why Google's still searching

Google wants to foster a more personalized search experience, but it's going down the wrong path, says ChoiceStream CEO Steve Johnson.

[TheComplex]

Presumptuous & privacy issues

Past behavior is seldom a certain basis to predict future interest, especially with fickle consumers. It is pre-sumptuous for engineers to calculate what we need. It also needlesly invades on searchers privacy. The only future of search is to respect the searchers meaning; let them decide with result fits their query.

What strikes me the most about all search efforts (some parties excluded but not Google) is simple
disregard for searchers intelligence.

In mine opinion: search is nothing more then a multiple-choice question...the answer is always there in front of you. You only need the right suggestions and visuals aids to guide you to the right answer.

Search has come along way but we just need the right mix that?s ultimately lets you say: I got it!, I found it!

[James P. Larsen]

I don't want a personalized search

I would prefer a straight response based on the words I enter. I
also am annoyed to think that Google is remembering what I
searched for before.

Is this memory cookie-based? Anyone know how to make Google
forget my search history? Or am I just dreaming.....

JPL

[jrecuenco]

This is a very interesting point, but...

... a true personalized search engine would take that into account and would not take any information from you.

The first place you should use personalization is in making the customer a simple question "Do you want us to remember you?" and explaining clearly the benefits of remembering him, but allowing him to cease contact with a flick of a switch.

One man's health is another man's poison.