Comments on: Yahoo, Helio partner on mobile services

Mobile service provider Helio aims to offer Yahoo services such as e-mail, news, sports, search and messaging.

[zdnet_comment]

Another wireless MVNO?

People who think that this Helio service is a good thing rarely stay faithful to it forever. For they have found something interesting for the time being, and when the next thing comes around, they will then follow that. Their defection will lead the 'hype' to fail.

Using some examples, take Apple's iPod. The iPod is more than just hype, it is the next best thing to music (considering what currently existed).

Back to Helio, it is just 'hype' and offers very little to the consumer. the major carriers offer quality and consistency of delivery. Hype implies something is around for a very limited period of time. Excessive publicity and the ensuing commotion: the hype surrounding Helio's service.
Exaggerated and extravagant claims made especially in their advertising and promotional material on their site: ?It is pure hype, a gigantic PR job?.

Hype only goes so far. What they cannot provide is carrier-grade Class A switching (both circuit and packet mobile telephony) outside of their constraints of the host they cling on to. In this case, Sprint PCS.

[zdnet_comment]

Another wireless MVNO?

People who think that this Helio service is a good thing rarely stay faithful to it forever. For they have found something interesting for the time being, and when the next thing comes around, they will then follow that. Their defection will lead the 'hype' to fail.

Using some examples, take Apple's iPod. The iPod is more than just hype, it is the next best thing to music (considering what currently existed).

Back to Helio, it is just 'hype' and offers very little to the consumer. the major carriers offer quality and consistency of delivery. Hype implies something is around for a very limited period of time. Excessive publicity and the ensuing commotion: the hype surrounding Helio's service.
Exaggerated and extravagant claims made especially in their advertising and promotional material on their site: ?It is pure hype, a gigantic PR job?.

Hype only goes so far. What they cannot provide is carrier-grade Class A switching (both circuit and packet mobile telephony) outside of their constraints of the host they cling on to. In this case, Sprint PCS.

[zdnet_comment]

Hyped Helio

People who think that this Helio service is a good thing rarely stay faithful to it forever. For they have found something interesting for the time being, and when the next thing comes around, they will then follow that. Their defection will lead the 'hype' to fail.

Using some examples, take Apple's iPod. The iPod is more than just hype, it is the next best thing to music (considering what currently existed).

Back to Helio, it is just 'hype' and offers very little to the consumer. the major carriers offer quality and consistency of delivery. Hype implies something is around for a very limited period of time. Excessive publicity and the ensuing commotion: the hype surrounding Helio's service.
Exaggerated and extravagant claims made especially in their advertising and promotional material on their site: ?It is pure hype, a gigantic PR job?.

Hype only goes so far. What they cannot provide is carrier-grade Class A switching (both circuit and packet mobile telephony) outside of their constraints of the host they cling on to. In this case, Sprint PCS.

[zdnet_comment]

Hyped Helio

People who think that this Helio service is a good thing rarely stay faithful to it forever. For they have found something interesting for the time being, and when the next thing comes around, they will then follow that. Their defection will lead the 'hype' to fail.

Using some examples, take Apple's iPod. The iPod is more than just hype, it is the next best thing to music (considering what currently existed).

Back to Helio, it is just 'hype' and offers very little to the consumer. the major carriers offer quality and consistency of delivery. Hype implies something is around for a very limited period of time. Excessive publicity and the ensuing commotion: the hype surrounding Helio's service.
Exaggerated and extravagant claims made especially in their advertising and promotional material on their site: ?It is pure hype, a gigantic PR job?.

Hype only goes so far. What they cannot provide is carrier-grade Class A switching (both circuit and packet mobile telephony) outside of their constraints of the host they cling on to. In this case, Sprint PCS.