Comments on: Short films star on Amazon

In an unusual marketing strategy, Amazon.com debuts five free short films featuring Hollywood actors--and goods on its Web site.

What is home shopping if its via IPTV?

Really interested to read this article about how retailers are now beginning to use video streaming to create innovative new ways to get the messages out to consumers, to sell more product...

...Here in the UK it is evident that these video enriched experiences is high on the agenda, and IPTV distribution is growing rapidly through people like narrowstep.com, bt.com, although there is still alot of learning to be done - One sector that hasnt yet made an IP appearance is the Home Shopping market. This suprises me considering how big the ecommerce market is - They still seem to put vast amounts of money into the satellite platform, whilst not putting much focus into the internet or its future....the best you seem to get right now is a live stream fed from their satellite channel - why is this? My mind tells me that this fails to utilise the interactive nature of the internet, and because there are so many etailers on the internet now, the only differentiator is the quality and ease of the information they provide, the price and the delivery service. This means that consumers now suffer from difficulty in finding enough static information (photos/text) to feel comfortable about making a purchase.

Surely, enriching retail sites with on demand video product programmes aka a VOD version of your average home shopping channel, consumers will feel more informed, and more comfortable about making that all important purchase decision? I came across what looks to be the first Home Shopping IPTV channel the other day and its certainly impressive when you open up the home page to see 8 simultaneous lifestyle channel to choose from - they seem to have understood how to take the traditional home shopping TV model, and converge it with the internet to provide a searchable on demand product programme experience - it is called www.tv-istreet.co.uk and is raising a few eyebrows here in blighty....

What is home shopping if its via IPTV?

Really interested to read this article about how retailers are now beginning to use video streaming to create innovative new ways to get the messages out to consumers, to sell more product...

...Here in the UK it is evident that these video enriched experiences is high on the agenda, and IPTV distribution is growing rapidly through people like narrowstep.com, bt.com, although there is still alot of learning to be done - One sector that hasnt yet made an IP appearance is the Home Shopping market. This suprises me considering how big the ecommerce market is - They still seem to put vast amounts of money into the satellite platform, whilst not putting much focus into the internet or its future....the best you seem to get right now is a live stream fed direct from their satellite channel - why is this? My mind tells me that this fails to utilise the interactive nature of the internet, and because there are so many etailers on the internet now, the only differentiator is the quality and ease of the information they provide, the price and the delivery service. This means that consumers suffer from difficulties in finding enough static information (photos/text) to feel comfortable about making a purchase.

Surely, enriching retail sites with on demand video product programmes aka a VOD version of your average home shopping channel, consumers will feel more informed, and more comfortable about making that all important purchase decision? I came across what looks to be the first Home Shopping IPTV channel the other day and its certainly impressive when you open up the home page to see 8 simultaneous lifestyle channel to choose from - they seem to have understood how to take the traditional home shopping TV model, and converge it with the internet to provide a searchable on demand product programme experience - it is called www.tv-istreet.co.uk and is raising a few eyebrows here in blighty....

...if this takes off, what will it mean? The ubiquitous nature of the internet will surely make the traditional 'Home Shopping' market a redundant medium, if so, what will the next era be called? 'Virtual Shopping'?!

[Ubber geek]

enough static information

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