Comments on: Microsoft's new search guru talks strategy

Microsoft aims to get current MSN users to stop going to Google.

[mjconver]

Sorry, Google's search engine still just works

I tried Live.Com for the first time just now. Fortunately, it runs in Firefox.

I Googled (I mean I "Lived") my name - First Name space Last Name. First hit on Live: A blog in Japanese, where the name of the blog was a concatenation of last name first name. The same search on Google, gives the familiar sites where I (and my son, who shares my same name) have posted regularly.

Sorry, Live.Com, you're still third best.

[Sumatra-Bosch]

Pathetic: Paying People to Use Your Search

It doesn't get much more desperate than this.

[mjconver]

And an LOL followup

I talked independently to my other two kids, ages 15 and 18, about what they think of Microsoft Live. They both said, "Don't you mean Xbox Live?".

LOL, somebody has a serious branding problem...

[enloew]

RE And an LOL followup

It's called Windows Live.

[richardburton]

Nadella is like Live.com, waffly and useless

The paragraph below is so infuriatingly waffly and devoid of real meaning, just like MSN's search:

"In some sense it's perhaps not the position we'd like to be in, but we are in a position where quite frankly we have nothing to lose. We want to be able to come out, take some risks, do some innovation, get to a place where we have parity on some of the table stakes, and differentiate. The 70 million users we have is a substantial number, and if we can get them to do more searches, we will have gains"

[NickH]

"Let's sort of forget for a second that we lost share first"

[i]"Let's sort of forget for a second that we lost share first"[/i]

Good strategy!

I've given Live Search a very fair run, but the fact is, Google usually has better results. Nothing else is important, if basic search isnt excellent.

[rcrusoe]

"...we do get even a bunch from people...

"and we do get even a bunch from people who choose to use us as the default provider on their browser.."

IMO, the majority of this share of their market is the clueless IE users who can't change their default settings. Curious.

Based on the astronomical number of hosed up Windows machines on the Internet, I would have thought this number would be higher.

[thrca]

default search tool in browsers...

Yea, I wonder if Nadala would like to disclose the top rated search term in the default browser search bar... Im guessing its something like "Google Toolbar Download"

[onlyauser]

Habits are hard to break...

...Sorry Microsoft, it is too last the war has already been lost to Google. Any effort to surpass Google in search is futile and a waste of resurces. Sure, MS search and may one day offer even more the the current leader Google. This does not matter either though I doubt it will happen.

Habits are hard to break, and ones and even harder are good habits. For search purpose Google is a good habit. Why should anyone break their Google habit for the Microsoft search habit?

[bhushan bhaagii]

HABITS ARE HARD TO BREAK, INDEED!

And on this 4th Thursday of the Month, a few
thoughts and a few points of view, all my own work.

Like beware of the ponderous monster, that walks
clumsy, but with a big THUMP.

They took over the OS from IBM
They took over the browser from Netscape
They took over the Server from Sun
They took over Networking from Novell
They took over Audio from Real*
They took over Messaging from AOL
They took over PS3 from Sony with Xbox

They have seeded 500 million PCs with IE and Outlook. How long before, they start loading these 500 million habitual sheep with MSBSearch. Gradually, but surely, the boa constrictor will tighten its coils.

Think about it.

[rapier1]

Short memories

People used to say the same thing about Lycos. They used to say
the same thing about Altavista. The used to say the same thing
about Yahoo. Maybe you don't remember Altavista or Lycos but
they were he 800 pound gorillas. Then Google provided a better
product and people switched. If MS can provide a better service
people *will* switch. Thats a darn big if but the possibility is there.

[JCPayne]

Sorry M$ without even thinking I goto Google.com

.... Whenever I want to find something.... "M-S-N" doesn't appeal to me. SORRY.

[Dango517]

To Gain Share

Maximize search relevance for better search results. Try joining them rather than beating them, meta. Do these two and I'll switch in a minute. Start with your own internal support data bases. Searching for trouble shooting information on MSN is difficult and I'm putting that mildly, very mildly.

[t8]

Microsoft's next strategy

Paying people to use Vista.

I think they would have to pay a lot of money in order to make it successful.

[aldenddlove]

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