Comments on: Yahoo profit down on slowed display ad growth

Second-quarter revenue meets adjusted expectations in company's first financial results with Jerry Yang as CEO.

[Renegade Knight]

Yahoo's Instant Fix

There isn't one. Google did not become the empire overnight. Yahoo isn't going to turn around in a day. If they did turn it around in the short term and called it good, I'd not trust the strategy. Long term results require long term work and patience.

Short term is easy. Fire everone, sell everthing that isn't nailed down and have a great quarter, claim your CEO bonus, and move on to the next company touting your success as Yahoo's turn around agent leaving your successor cleaning up the mess.

Hopefully Yahoo's short term plan is only what is needed to grow the long term projects that will pay off.

[flemingho]

Advertisers need a reason...

...to advertise through Yahoo.

So, Yahoo, needs to make itself a place that consumers like to goto and use. When this happens advertisers should come (theoretically).

I use Yahoo email, (but I pay to keep ad's out). And I like Google for searching because of their desktop search utility that integrates well with the Desktop.

[byblack00]

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[byblack00]

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