Comments on: Quantifying Microsoft's biggest purchase ever

For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?
Microsoft to buy Aquantive for $6 billion

[Renegade Knight]

Owning both Ends of the Internet

So they will own the Tools used to connect to the internet. Then own the internet you connect to. Maybe own is not the right word, but exert one heck of a lot of influence over the entire process.

Color me unexcited about this prospect.

On second thought maybe own is the right word since they have made it very clear to me in a recent communication that I don't own my operating system or internet explorer. They do.

[ajcarson1]

come on

if your going to whine about microsoft...
then make your own company and beat them out.
or don't buy their products and dont complain.

just because you feel all good inside about insulting microsoft... doesn't mean they suck.
i think they have their problems.. but im standing by them as i have little choice either way.

[pbucalo]

In depth aQuantive profile

There are a couple of great in depth pieces about aQuantive at www.washingtonceo.com:
Behind the man behind aQuantive
Microsoft to buy Seattle?s aQuantive