Comments on: Google profit nearly doubles

Strong search advertising pushes Google third-quarter profit up, beating estimates.

[Sandra_Kerns]

Watch out for this not-for-profit-search engine

I guess the Advertisers on Google, let alone their share holders, have not heard of this new search engine called AnooX.
Anoox is a not-for-profit search engine, therefor the cost of Ads on it are like 90% less than Google or Yahoo. Oooouch.
I know, cause we advertise on Anoox.
I fact since we started advertising on them in early March we have increased our sales by like 30% while cutting our search engine Advertising
costs by like 80%.
Now why doesnt the Big media cover Anoox and they keep hyping Google? Could be that Big media interest have Tons of Google share and dont like
the fact that Anoox is a not-for-profit-search engine which means good for bottom line of small businesses but bad for share prices of over hyped
search engines like Google & Yahoo.
Food for thought!
Check anoox out at www.anoox.com and you see what I mean.

[ebeamsales]

Nice plug there.

No one advertises on Anoox because no one uses Anoox. We tried advertising thru ExactSeek/Jayde Online because their ads ran on over 100 search engines. But guess what? No one uses these search engines, hence, no traffic to ads and no sales. We gave up on that because 90% of Internet searchers use Google/Yahoo/MSN. It is simple as that. We registered thru Anoox because it was free but there is no way we would pay money to advertise there, non-profit or profit. But that's a nice little plug you posted anyway.

[Andrew J Glina]

You again

So what is your business anyway? You constantly say that you are a "small business owner", but offer no further clues.

I gave you a chance, and I regretted it. Most of the searches didn't give good results even on page 5. How can someone vote for something if it doesn't appear? What did I look for? My company, me, and several other random searches. "Lego Crane" was a good one; 1 return about lego and 14 random others, including one for a porn site. Useless. Absolutly useless. "MASM" was better (but not good), but "Apollo 11" was the worst. Not one site to do with the moon landing, even on page 2!

As for being "not for profit", why do you have to pay;

A $300 processing fee
10% of all profits
$7500 for support per server

...before you recieve the source code. Where does this money go?

http://www.anoox.com/open-source-overview.jsp

[ebeamsales]

Screwing their Advertisers...

Being a Google PPC advertiser myself, I can attest to the fact that the reason why Google's profit jumped is because of the changes in their ranking algorithms over the last few months. We were using Google AdWords very effectively for several months until they impliemented the "quality score" algorithms and since then, their "requirements" to even show our ads in search results have been replaced by an extortion scheme designed to yank more money out of advertisers. I am not talking about click fraud here. I am talking about Google's deliberate abuse their #1 dominance in the search industry to drive up advertising costs to their advertisers. For example, we were receiving terrific click-thru rates (and subsequent sales) on several ads. CTR was 5-7%, which is very good. We were paying 50 cents/click. Then after a few days, Google raised the minimum bid to $1.00/click or they wouldn't show our ads. They cited a poor quality score on our landing page, which obviously wasn't affecting our click-thru rate or sales. This is the very definition of extortion. But what are we to do? Switch to Yahoo Search Marketing? Are you kidding? They're system is down half the time and their interface is poorly designed, inefficent, and klunky. There is no mystery why Yahoo is a distant #2. What's even worse about Google, is they don't even tell you how you are supposed to comply with their new "quality score" search requirements. They give you a very vague outline, but no firm set of conditions that you can adjust your ads to to meet their criteria. So much for "do not evil".

[Sandra_Kerns]

My point exactly

The gripes you list about Google Advertising is exactly the same that we had with them.
They just change their Paid Listing mechanisms as they like and Damn the Advertisers.
They figure what are we going to do, not use them.
So they just screw their Advertisers as they want, that is as you noted engage in extortion by bidding up the Ad prices higher and higher.

To put another way, the more Google profits go higher, the more they ae screwing their small business Advertisers, the more they are taking money out of our pocket and moving it into theirs.
So every time you hear Google increased profits, equate that to tons of small businesses having gone out of business or having had spent much more money on search engine advertising.

Now it used to be that we had no choice and just had to take the Google extortionist Ad sales practices in the chin, but THANX GOD we now have a real choice which is the Anoox search engine. For us we have moved a good part of our Ad budget from Google & Yahoo to ANoox and have never been happier. I just feel so sorry for the poor schmucks who still do not know of Anoox and keep thinking Google & Yahoo are the only choices. They are not. Try anoox (www.anoox.com) and you will also know how good their service is and how low & fair their Advertising prices and methods are.

[ebeamsales]

Screwing their Advertisers...

Being a Google PPC advertiser myself, I can attest to the fact that the reason why Google's profit jumped is because of the changes in their ranking algorithms over the last few months. We were using Google AdWords very effectively for several months until they impliemented the "quality score" algorithms and since then, their "requirements" to even show our ads in search results have been replaced by an extortion scheme designed to yank more money out of advertisers. I am not talking about click fraud here. I am talking about Google's deliberate abuse their #1 dominance in the search industry to drive up advertising costs to their advertisers. For example, we were receiving terrific click-thru rates (and subsequent sales) on several ads. CTR was 5-7%, which is very good. We were paying 50 cents/click. Then after a few days, Google raised the minimum bid to $1.00/click or they wouldn't show our ads. They cited a poor quality score on our landing page, which obviously wasn't affecting our click-thru rate or sales. This is the very definition of extortion. But what are we to do? Switch to Yahoo Search Marketing? Are you kidding? They're system is down half the time and their interface is poorly designed, inefficent, and klunky. There is no mystery why Yahoo is a distant #2. What's even worse about Google, is they don't even tell you how you are supposed to comply with their new "quality score" search requirements. They give you a very vague outline, but no firm set of conditions that you can adjust your ads to to meet their criteria. So much for "do not evil".

[InnocentBystander]

The next Enron?

I can't help thinking that these numbers just look too good to be true...
IB

[chuck_whealton]

The next Enron?

I can only hope so. One thing I've noticed they do is not recraw pages that have been changed in any timely fashion. I know this from first hand experience. We're not talking days. We're talking months and months.

I'm sure there's some reason for it. I can only imagine it's a profit motive.

Charles R. Whealton
Charles Whealton @ pleasedontspam.com