Comments on: Google: Where's the stock split?

The search giant's shares are stratospheric, but its execs are in no hurry to follow tech sector tradition.

[TV James]

Make it accessible

I like how Google has always made things more available.. from freeing all Blogger Pro tools, to Picasa to Keyhole, they've always made things available to the largest audiences by removing the hurdles. In these cases, by making them free.

Now, I'm not suggesting making the stock free, but c'mon... I got tired of it going up and up and I bought 1 share. Yes, one single share. That's all the spare cash I had in my investment account.

But if they did a stock split and reduced the cost per share, the stock would just go back again because people who won't pay $400 for one share might pay $400 for four $100 shares. Demand would rise and the stock price would increase even more, even faster.

like a baloon

sounds familiar

[larahs]

dont make it accessible

keep the riftraft out.

[databyss]

indeed!

The riff-raff too!

[CharlesRovira]

Now a whole bunch of grannies are

in good company.

By never splitting the share cost/value or screwing with the numbers, the actual value puts the stock in the rarefied stratoshere of Warren Buffet country.

People who buy stock at 600 or 6,000 or 60,000 dollars a share have entirely different expectations than day traders.

[Anon-Y-mous]

Splitting does NOT make it cheaper!!!

It's a numbers game.

If you buy 10 shares at $45 or 1 share at $450, it's the same cost... EXCRUTIATINGLY overpriced.

People think buying stock is like buying a toaster. They want a $10 toaster not a $1000 one because they think they are getting a good deal. These people should NEVER BE IN THE STOCK MARKET TO BEGIN WITH. If they can't even figure out what the P/E ratio is (and how grossly overvalued it is compared with any other company) they have no business buying stock, and if it costs $1000 a share, that keeps them out.

They make just as much money if buying 1 share goes from $450 to $550 as buying 10 shares at $45 going up to $55. In fact their costs are LESS... less per share fees from their broker!

People are stupid. I agree with Buffet... NO SPLITS. Especially on this grossly overvalued one.

[bigduke]

Stock split???

Why in any rational market should it be necessary to split stocks that are under 4000 a share. Google has a way to go. Alternative is to pull a Buffett and make b share that are worth a small fraction. I am biased against needless legal and overhead costs. ]

I own some Berkshire Hathaway B shares. My aim is to trade them for A shares when I have enough value to make the market swap. BTW the ratio is 30 b = 1 A

B share are around 3,000 each. Not a huge investment by any standard. Buying five is a reasonable purchase at one time. Discount brokers charge well under ten bucks for the transaction.

If the shares were a tenth I would buy same number of dollars worth and have a bigger number on a paper.