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Comments on: EMI, Apple partner on DRM-free premium music

Music label confirms that it will sell higher-quality, copy protection-free digital music through iTunes Store.
Photos: Apple's DRM-free duet with EMI

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I guess I can't have my cake and eat it, too...
by toosday April 2, 2007 5:46 AM PDT
I suppose I'm being extremely picky here, but I have quite a few
questions:

1. What's the quality diffference? If there's a 30 cents price
increase, then it'd better be very significant.

2. Does this mean that more audio devices can connect to
iTunes, since the songs can be played on any device?

3. If they increased the price because of the quality difference,
then why didn't Apple/EMI just go the Yahoo Music route and
offer unrestricted songs at the same quality? That way there
wouldn't be a price increase and it would appeal to consumers
far more.
Reply to this comment
Answers for you'
by AKA_Ben April 2, 2007 6:34 AM PDT
1) It isn't significant - its only slightly discernable but the big thing you'd really be paying for here is the DRM-free bit, which is totally worth it.

2) DRM free means unprotected-AAC, which means that you can play these premium iTunes tracks on more players (Zune, Walkman, Creative players) however I'm pretty sure Apple wont be implementing a way for them to sync to iTunes :P
View reply
To answer your questions...
by jones_8099 April 2, 2007 6:36 AM PDT
1. The original bitrate is 128 kbps the new DRM free music is
256 kbps. So double the quality for 30 cents. (that doesn't
matter to me though because I can't hear the difference between
CD music and iTunes music)

2. I doubt that you will be able to connect any other mp3 player
to iTunes, it just wouldn't make money sense for Apple.
However, you should be able to put the music on any mp3
player you want you'll just have to find the file on you computer
first (which is not a big deal)

3. This probably had more to do with EMI then Apple but the
answer is money. EMI's testing "higher-quality, DRM-free songs
outsold its lower-quality, copy-protected counterparts 10 to 1"
My guess would be they are betting people are willing to pay
more to not have DRM. And it is probably a good bet.
View all 2 replies
I don't trust a word of it not one bleeping word
by wildchild_plasma_gyro April 2, 2007 6:46 PM PDT
The best form of of control there is, Is music and big fatcat giglo-maniacs know this only too well.
One track takes roughly one 30th the effort a movie takes but is that reflected in the price.

Independent artists are filitered "really what the hell was the point in a freedom of speach/freedom of expression act".

It all uses lossy compression so its still not as good and certianly not better than a CD even with the 24bit credential.

The creativity is pretty much limited to monotone without much of a dynamic range(except clasical) And these so called modern artists seem to have never heard of tempo shifts.Do the maths (Hypnotic brainwashing for the masses, may anyone challange this we'll crush them(isn't that true Cnet(um mp3.com)).

the words that come to mind over this piticular issue i most certianly can not repeat on this forum but it is anything but cool more like crawl.
Wooo Hooooo - Way to show some B@lls!
by LarryLo April 2, 2007 5:49 AM PDT
Now its our turn to respond with our wallets.

Almost everyone hates DRM, now we have a big label giving us what 'we want'. We need to show our support by buying their tracks. If this is seen as successful the other labels can't be far behind.

On to music Utopia! ;)
Reply to this comment
Not so fast!
by ddesy April 2, 2007 7:07 AM PDT
The fact that they are only releasing higher quality tracks and charging extra to get them DRM-free leads me to believe that they are merely trying to charge a piracy fee. Why charge more when the higher quality file is just as easy to make unless you also assume that every customer is a pirate?
View all 2 replies
Yes this is a great move!
by fcekuahd April 2, 2007 9:42 AM PDT
And all the people who called Steve Jobs a hypocrite need to issue retractions now.
higher quality
by carstereos April 2, 2007 5:50 AM PDT
I want iTunes to sell higher quality music, this is a good start
Reply to this comment
So all you Jobs haters...
by ewelch April 2, 2007 6:04 AM PDT
Those of you who railed at jobs and called him a fraud when he
wrote his open letter supporting DRM-free music. Yeah, you
people, the one who smugly wagged your fingers and shouted "Put
your money where your mouth is."

Here's his response. I hope you don't choke on the feathers as you
eat your well-deserved crow!
Reply to this comment
I already have...
by john55440 April 2, 2007 6:09 AM PDT
I already have best-sound-quality, DRM-free, music. It's called CDs. -grin
Reply to this comment
If you're happy...
by jones_8099 April 2, 2007 6:19 AM PDT
If you're happy with CDs then I'm happy for you. I, however, am
running out of the extra room for CD and DVD storage. Also, I can't
tell the difference in the sound quality of a CD and an iTunes track.
We might can blame that on my hearing (its not bad but its not the
best in the world either) but if I can't hear a difference then it
doesn't matter if there is one.
nice..
by M A April 2, 2007 7:21 AM PDT
The nice thing about CDs is you can then make your own DRM-free music files in whatever format you like! (I prefer FLAC personally, though most people are prob just as happy with other formats).
View reply
I'd Buy Music If It Were DRM-Free
by MrEggsalad April 2, 2007 6:44 AM PDT
I for one am very glad they are doing this. If I buy a track, I want to be able to do whatever I want with it. I want to be able to put it on all my computers, all my iPod's, on my phone, on my PSP, on everything. I can finally do that since they are taking away the DRM. I think more people will actually start buying music, especially if they view it like I do.
Reply to this comment
I would hold off...for now
by hybris06 April 2, 2007 7:14 AM PDT
I wouldn't go ordering iTunes DRM free music just yet. You better make sure all the devices you want to use can support AAC files. For now I would hold off until mp3 file formats are offered.

But you are 100%, this will be the catalyst to mass digital music sales.
View all 4 replies
No lossless
by Galley April 2, 2007 6:51 AM PDT
While today's announcement is certainly great news, I am a little
disappointed they won't be offering lossless audio.
Reply to this comment
agreed..
by M A April 2, 2007 7:03 AM PDT
When I read "higher quality" I thought they were talking about lossless (& come on, Apple supports lossless AAC, no?).

Honestly I think this is all marketing, higher quality really means lossless, hopefully they'll get to that eventually.
it's not realistic...
by OS11 April 2, 2007 7:59 AM PDT
a 40-50MB file... per song doesn't make sense yet. you won't see that until there 1TB iPods and T3's into every house.
View all 3 replies
I'm happy!
by GGGlen April 2, 2007 2:09 PM PDT
I've got a high end hi-fi, and through careful examination, I've
decided that I cannot distinguish 256 bit AAC files from the
original cd.
Also, and for comparison, I've just ripped my cd from Pilot Speed
"Into The West" three times.
128 bit resulted in 58 mb of disk storage used up.
256 bit, 113 mb's
Lossless? A whopping FOUR HUNDRED FOUR POINT SIX MB's!!!
I've got over FOUR HUNDRED CD's!!!
At 256 bit sampling, I can, and do, carry everything I own
around on my iPod. Using lossless, I'd need to carry my desktop,
CRT and a very, very long extension cord with me, and I'd be
pretty unhappy about it, too.
AAC Format
by hybris06 April 2, 2007 7:12 AM PDT
This is great news and is obviously the future of digital downloads (videos and music alike).

The only problem with this implementation is Apple's insistence upon AAC. Apple is trying to lock people into the "Applesphere" (sorta) once again.

If Apple was 100% serious about offering digital downloads DRM free then they would have offered them in the more universal mp3 format (I know AAC can be converted relatively easily but if I am paying a premium I don't want to have to waste my time converting the files).

Also, Apple should be offering encoding choices, for example, charge 1.30 for 256 VBR but maybe change 1.50 for 320 or lossless.

But all these things will come in the coming years (though you can get them now with AllofMp3.com).

As for now, I applaud EMI for taking this desperately needed initiative.
Reply to this comment
damn.. some people are never satisfied
by Musica360.com April 2, 2007 7:38 AM PDT
it's a FIRST STEP for christs' sakes...

1. the problem with the loseless format is that is not what the MAJORITY are asking for. As someone stated, most people can't tell the damn difference. FOr a music store, selling loseless files takes up a LOT more space and on the user end, A LOT more time to download. No, we're not ready to go there yet. You're better off buying a cd and converting it into whatever format you want if that kind of quality is important to you.

2. "The only problem with this implementation is Apple's insistence upon AAC. Apple is trying to lock people into the "Applesphere" (sorta) once again."

AAC is an OPEN SOURCE format! Not Apple's format! Let's get it straight. By using AAC Apple avoids the fees associated with mp3s (to the formats creators).
View all 3 replies
AAC is NOT an "Apple" format!
by OS11 April 2, 2007 7:54 AM PDT
will people ever wake up!?!

AAC is an OPEN Format, and is the replacement for MP3!

http://en.wikipedia.org/wiki/Advanced_Audio_Coding

MP3 isn't what you want, it's horrible! AAC is the modern format, please learn this.
Open mouth, insert foot.
by GGGlen April 2, 2007 2:17 PM PDT
Please, please take 30 seconds to research things before you
post in a tech forum, won't you? AAC is a completely 100% open
format. "AAC was developed with the cooperation and
contributions of companies including Dolby, Fraunhofer (FhG),
AT&T, Sony and Nokia, and was officially declared an
international standard by the Moving Pictures Experts Group in
April 1997.
AAC is NOT APPLE.
AAC does NOT LOCK ANYONE INTO ANYTHING.
AAC is the core of MPEG-4.
AAC CREAMS MP3 in every way imagineable, too. Higher quality,
smaller files when ripped at the same bit-rates, you name it.
Google it. Go and read up on it before posting next time, and
save yourself some embarrassment.
Licensing issues with mp3
by jmmejzz April 3, 2007 5:53 PM PDT
If you haven't noticed, the owners of the license for mp3 just won a judgement against Microsoft with probably more suits to follow. I don't believe AAC has that baggage.
I wonder if...
by shoffmueller April 2, 2007 7:36 AM PDT
... there is some sort of signiture or something that identifies a drm-free file that you can recognize as being a copy of a purchased tune. Seems like the music company would want to be able to recognize if you were file-sharing these songs.
Reply to this comment
Could that really be called DRM free?
by jones_8099 April 2, 2007 8:16 AM PDT
You might as well keep the iTunes DRM model.
View all 2 replies
It's a good start...
by Siegfried Schtauffen April 2, 2007 8:13 AM PDT
...but I would have been happier if they used MP3 instead. Yes, I know AAC is not a Apple standard, and it is arguably better, but it simply isn't as commonly supported. Hopefully this will be a success.

Thanks Steve!
Reply to this comment
Excuse me
by Thomas, David April 2, 2007 10:12 AM PDT
You should only comment if you have something to say. Not if
you are posting complete nonsense, showing that you are
"working" for some other entity to spread comlete bull--it.

S.S you have just showed you don't even know what MP3 and
AAC are, nor do you even have an clues as to what iTunes is.

iTunes is soooo easy to use, that you don't have to "convert"
your files directly, or manually. You simply set your preferences.


Keep your bul-s-it to yourself, and send the checks back to
Microsoft. You're a lousy propaganda stool anyway. Unless you
reconsider the meaning of "stool" in your case.
View all 3 replies
Why support MP3. It is an old standard
by aristotle_dude April 2, 2007 11:16 AM PDT
Just do a bit of googling and you will find that not only do ACC songs sound better at the same bit rate but there art ACC compatible players from Panasonic and Creative. Also, the Zune and Xbox 360 support non-DRM'ed ACC files just fine.

Of course, I don't care since I listen to most of my music on my laptop at home and on my iPod when I'm on the road.
View reply
Regarding the price premium...
by grandmasterdibbler April 2, 2007 8:27 AM PDT
Most of you seem to be assuming that the price difference is due to the increase in quality, I have a different idea.

I think that the only way that EMI would sign up to this is if they knew that they would make more money, the only way that Apple could get them to change their ways, was to offer them an incentive, and it worked.

In the future I think we'll see all of iTunes converted to non-DRM music, but also reduced back to 79C, if this whole test works, which I think it will.

I'm glad to see that Apple is taking the first major steps in the industry to make this happen, they have gone further than 'dipping their toes in' as Yahoo! did, and have made a positive move.

Also shows that El Jobso wasn't just posturing in his open letter, its nice to see someone in this (or any) industry, keep their promise to consumers.

Kind of restores some faith in Big Business I guess.
Reply to this comment
I have my doubts
by airwalkery2k April 2, 2007 10:11 AM PDT
I am disappointed they didn't free the "low quality" music. I would have gleefully accepted the higher quality downloads for a premium price. And I still do. But there is no reason that they couldn't remove the DRM from both tiers of quality. None. I see no reason other than to profit.

From that angle, I don't see them bringing the price back down. I think $1.29 is the new price, and they will likely just phase out the 99 cent downloads by making them less appealing.
View all 2 replies
Well now... looks like I can start buying from iTMS.
by Penguinisto April 2, 2007 8:28 AM PDT
I refused to purchase anything from the iTunes Music store since its inception because I would much rather pay once for music and spread it around to any device I own.

For a long time I would simply rip CD's, which insured that I only paid for the music once, in a high-quality format.

This little act also made a statement, however small, that I refuse to buy any DRM product... and I believe that I'm not alone in this.

30 cents? No sweat. If it sends a message that the other music companies can take their DRM and shove it, then it'll be worth the $.30 per song to say it.

/P
Reply to this comment
Here, here
by technewsjunkie April 2, 2007 5:44 PM PDT
I second that e-notion.
I can't wait to steal it
by mark88 April 2, 2007 8:50 AM PDT
Seriously, how many out there will find it easy to "share" the catalog? I fear this will confirm the record execs worst suspicions.
Reply to this comment
And?
by ddesy April 2, 2007 9:51 AM PDT
People do this now with tracks ripped from CDs and DRM-cracked files. Where is the difference?
View reply
For the 1st time - I will report you
by Im-Not-TED April 2, 2007 12:57 PM PDT
Record comapniee locking up songs, degrading quality, etc. to try to force me to buy a CD has always ticked me off. As such, I would not care if everyone I know "backed up" thier music library for others to share. Now however, I am on EMI's side. If I can buy a DRM free album for the same price as a DRM encoded album, then I need to just pay. As long as people were working against the Copyright police I could look the other way. Now, its just stealing and that is wrong.
Hopefully this is a slippery slope! (nt)
by Mark Greene April 2, 2007 9:25 AM PDT
-
Reply to this comment
Elaborate
by shoffmueller April 2, 2007 10:58 AM PDT
what you mean?
Half of iTunes library DRM-free this year?
by CBSTV April 2, 2007 10:45 AM PDT
"EMI is just the first, according to Jobs. He said Apple expects well
over half of the songs on the iTunes Store to be DRM-free by the
end of the calendar year."
Reply to this comment
Talk of bitrates MP3 or ACC? There is a difference
by aristotle_dude April 2, 2007 11:13 AM PDT
I hear a lot of people talking about bitrates but I have to wonder if they are talking about ACC or MP3 or if they don't know if there is a difference.

Just do a google search comparing ACC and MP3. You will find that, according to independent listening tests, a 128kps ACC was equivalent to an 192kps MP3.
Reply to this comment
ACC is better quality than MP3 at same bitrate
by CBSTV April 2, 2007 11:37 AM PDT
True ... ACC is a more efficient codec than MPEG-1, Layer 3. The
result is that we can have good audio quality at smaller file sizes.
View reply
So...
by jamesm1973 April 2, 2007 12:05 PM PDT
If this is true (AAC 128kbps = MP3 192kbps - or at least the two sound indistinguishable), then is AAC 256kbps > MP3 320kbps that many people here are claiming to be the minimal level of compression to ensure close to 'lossless' audio?

and IF this is the case, why the heck are so many people complaining? Also, why are people complaining that Apple and EMI are trying to make a profit? Last time I checked they were not charities... Now, maybe if the Salvation Army started selling MP3s through an online store...
Looking deeper..
by naterandrews April 2, 2007 11:51 AM PDT
EMI and Apple working together at last, it's a great sight to see.
But whom are they working for? EMI is notoriously known for it's
greed and aggressiveness in the fight against piracy. Steve Jobs
has publicly lambasted EMI's views on piracy and what is good
for the consumer, so much that he declared them (as well as the
rest of the industry) greedy. Now they are offering tiered pricing?
Talk about a hypocrit.

Greed can do funny things, even to the evangelical Steve Jobs.
Long has Apple's CEO protested multiple price points, often
stating that it would further confuse the customers and add to
an already confusing array of formats and pricing options.
Surely the Apple faithful still think Steve can do no wrong as he
further gouges customers even though his previous statements
contradict his current actions.

Apple is a marketing genius, there is no doubt about that.
However, when these supposedly better tracks are released, they
will have to educate and possibly convince novice digital music
buyers to purchase the "enhanced" song over the cheaper 99
cent choice. How do you explain to an already purplexed user,
why they should pay extra to do what they want with their
music?

With Jobs' intentions to make half the iTunes library DRM-Free in
the near future, this will only further confuse and turn off
prospective buyers. Even if Apple avoids hawking these premium
tracks to new users, and aims for the tech savvy, that may also
be a hard sell. Audiophiles and tech enthusiasts already have
large CD libraries, and most would rather wait for lower prices to
purchase music digitally.

Legal digital music as a whole, is still in it's infancy. With iTunes
leading the pact, I just do not understand why Apple would risk
it all for a possible marginal sales increase.

"....only 22 out of 1000 songs, or under 3% of the music on the
average iPod, is purchased from the iTunes store..."
Great way to risk your digital dynasty for a gamble.
Reply to this comment
Sure it might confuse people, but...
by grandmasterdibbler April 2, 2007 12:41 PM PDT
This isn't a losing situation for Apple, they get to look like the heroes, by being the first to offer DRMless music from the store.
Customers are thinking that this is a good thing (even if they don't understand this that well) and that is all Apple needs.

Many people will just be, 'huh? DRM,30c more, no way!' which isn't going to hurt anyone, but it also gives those who care, the same opportunity.

Apple can't lose, they've played the game brilliantly well, and are now back on top, and just gained shining armour from public perceptions of greedienss and doubtless the praise of many analysts who complained about DRM music. This move shows Jobso meant what he said in his open letter, earning him even more brownie points!
Jobs is a genius
by bob donut April 2, 2007 11:52 AM PDT
He's a charismatic, persuasive genius. I can't imagine any other technology leader being able to pull this off.

I might try some of those reproducible tracks myself.
Reply to this comment
Jobs is a genius
by bob donut April 2, 2007 11:52 AM PDT
He's a charismatic, persuasive genius. I can't imagine any other technology leader being able to pull this off.

I might try some of those reproducible tracks myself.
Reply to this comment
The real story is in the fine print ...
by Broadclip April 2, 2007 1:49 PM PDT
A great victory for all who decry DRM and its many inconveniences, and let's hope it symbolizes the start of a major change. But as usual the real story shows that it is the recording industry, not artists or consumers, that comes out on top once again. Check out http://broadclip.blogspot.com/2007/04/emi-cracks-and-removes-drm-sort-of.html for the real costs and numbers behind the deal.
Reply to this comment
looks like he missed the regular print
by markusfarkus April 2, 2007 1:58 PM PDT
DRM-free albums will be the same price on iTunes - $9.99. So you actually save more money by buying the entire album now.

But the labels will definitely be making more money on the singles now.
View reply
Broadclip = blog spam
by murray627 April 2, 2007 3:19 PM PDT
Don't use false information to shamelessly promote your own blog.
Nothing new
by skeptik April 3, 2007 8:05 AM PDT
I've been saying the same thing for many years. Downloaded content costs a fraction of physical media, yet the labels want us to pay the same price. They must consider it a convenience tax. We as consumer should just say no. We should get a cut of the cost savings too.
Paying the artists less if the track is downloaded is complete horse sh*t greed on the label's part. It's not justifiable in any sense.
Showing 1 of 2 pages (169 Comments)
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