Comments on: Dolby stakes its claim in 3D movie tech

Real D has pioneered 3D movie projection technology, but Dolby Laboratories will mount a major challenge beginning in November. How soon before all movies are 3D?
Photos: The tech behind 3D movies

[DatabaseDoctor]

$3.50 More per ticket?!

The people in Hollywood must be smoking some very potent stuff these days. The public is screaming about ticket prices and concession prices already. That could be a contributing part of the problem of low ticket sales. Another part may be the junk that comes out of Hollywood these days. So how do you combat that? How do you get people coming out to the theater again?

Produce the same junk but in 3D and charge people $3.50 more! What a great idea! Let's repackage the junk we've been force-feeding the public and charge them more for the privilege of being abused! Wow. Genius. Morons.

How about stop paying those self-important actors 20 million per picture for a few weeks work and pass the savings onto the public? There's a concept. Fiscal responsibility. Drop ticket prices by $3.50 for 2d movies and keep the same rate as now for 3d movies. I bet there would be a lot more people going to movies and buying more concessions but don't get me started on $6 for a soda!

[Neo Con]

What's really amazing...

...is that, despite the constant increases in per-ticket cost, the year-over-year revenue continues to drop! The number of actual tickets sold must be absolutely abysmal these days. Good thing they never report that figure -- they always just report the income of the films, a meaningless measure considering the ever-changing prices per ticket.

It's easy to see that Hollywood has no concept of economics. They think companies can just raise prices whenever they want (e.g. oil companies) without any consideration for supply and demand and that raising taxes actually increases government revenue when, in fact, the opposite is true!

[lizardo_manson]

3.50!!!!!!!!

No way i will pay 3.50 more..and that is for now, that's mena that so soon as we cant expect they will high and hight the price with dumbs excuses. No sir, i can pass it and keep watching movies in my home or regular dolby digital sourround sound theaters.

[ballssalty]

What if you're blind in one eye?

I don't mind making 3D movies but if this becomes the norm and a regular version isn't available, my movie watching days are over. I can't see in 3D if each eye needs to see a different image.

[Shankland]

No problem for you

With either Dolby 3D or Real D, you should be able to watch just the left-eye or right-eye channel and it'll be fine, though of course it'll be only in 2D and you'll still need the glasses.

[gggg sssss]

sue?

Of course you coudl sue, like they did against Target because their website did not accomodate the blind. Now the one-eyed can sue as well.

[3DCC]

It will works for you too it's just not 3D

The current glasses technologies block the right and left eye respectively.If you can only see out of one eye you will see the image normally out of your working eye. The down side of this all is then the added cost of having to see a movie and wear glasses at the same time. This is definitely a bummer.

[DemiHampster]

The Past

If the past is any indication, then it will all be about marketing
and the licensing of inferior technology. Dolby Labs is truly the
Microsoft of the media technology world.

[wtortorici]

3D movies and Buggy Whips!

Itseems the movie houses are the same mind set that buggy whip manufactures had when the public started buying more cars than buggys.

Why spend $15 or $20 to see a novelty movie that wouldn't make a B movie rating?

[fr33_loader]

It worked for me...

Its been a while that I have been to theaters. The idea of watching
the full movie in 3D was driving factor for me go out and watch
"Beowulf" otherwise I would have just usually waited for it to come
out in DVD and rent it. The big TV's and good home theater sounds
is their main competition. Full movie 3D is their advantage right
now and I am willing to shell out that money for a different
experience. At least until 3D becomes a norm for home movies
then Im back on my coach, PJ's and microwave popcorn.