Comments on: Fourth and long for mobile video

ESPN offers to give away college football games to mobile customers in attempt to spark interest.

[markxc]

4th & long or just defense

Do you think this attempt is to stiffle the CSTV news? see this link
<a title="CSTV Networks via VM Blog" target="_blank" href="http://www.videomaker.com/blog/2006/08/124-cstv-networks

Looks like ESPN/ABC/Disney might have some competition in the Collegiate arena.

[markxc]

sorry

let me clean that up for you
http://www.videomaker.com/blog/2006/08/124-cstv-networks

[bdwright]

it's the ESPN phones

Like the consumer in the article, I might be interested in ESPN's mobile services, but I don't want their phones.

I want to pick a phone with other features and characteristics that suit me.

I want to be able to try the service and have the option of cancelling it without changing providers/phones.

I don't want my cell phone to be an ugly advertisement for a cable network.

I enjoy sports, but sports (and ESPN) aren't so important to me that I want them to take over my phone.

Requiring the use of ESPN's phones is a big mistake. ESPN overreached.

Disney's attempting the same sort of branded phone thing with their family phones. Kids are a different market, though, so maybe that will succeed. I'd like to know how it's going.