Comments on: Digital ads tune in

Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns.

Old Buzz Word - Target Market New - Internet Content Marketing

As with so many ?in stone" ideas and perceptions, the old guard of advertising are tumbling like the walls of Jericho.

Advertisers, like the traditional newspapers will always have a place in this world...at least for one more generation. But media attention will continue to focus on the ability of the market to be defined by the individual searches that a single person categories themselves by. Although we al believe we are unique, the stats will define the groups we associate with by our desires and needs.... Internet Content Marketing is the key to the focus of defining groups. The days of mass appeal are numbered...and the days of specific appeal based on data has begun.


Howell Jones
[e-mail]

Old Buzz Word - Target Market New - Internet Content Marketing

As with so many ?in stone" ideas and perceptions, the old guard of advertising are tumbling like the walls of Jericho.

Advertisers, like the traditional newspapers will always have a place in this world...at least for one more generation. But media attention will continue to focus on the ability of the market to be defined by the individual searches that a single person categories themselves by. Although we all believe we are unique, the stats will define the groups we associate with by our desires and needs.... Internet Content Marketing is the key to the focus of defining groups. The days of mass appeal are numbered...and the days of specific appeal based on data, has begun.


Howell Jones
[e-mail]

[George Cole]

Content Marketing

http://www.analogstereo.com/infiniti_j30_owners_manual.htm

[kzetmeir]

Gussied-Up Client-Server Advertising Apps

Regardless of whether it's ITV, mobile advertising, telematics, interactive games ... its all just another name for client-side advertising in a client-server configuration with intelligence and storage at the client level.

There have been several thousand patents filed by "inventors" staking their claims. This will get very interesting in this digital age of licensing and litigation.

Great article!!!

Stefanie Olsen's article hit the nail on the head regrading the effect of targeting protocols like Google on Television Advertising.

We agree with Chuck Fruit of Coke are devoting our work to creating new forms of creative messaging beyond the :30 TV spot that will move advertiser's in new directions...

Shorter form...longer form...and yes, "scenario based" addressable campaigns.

Those on Madison Ave who are on defense in their enthrenched ways stand to lose.

A Schulman
Chief Creative Officer
Brand New World, LLC

Changing Landscape

Increasing bandwidth and performance metrics will significantly erode the revenue streams of the media buying houses (this is where the real money is in advertising). This will weaken the position of the big conglomerates and result in a far more fragmented advertising landscape. A new breed of leaner, more efficient agents will emerge.