Comments on: Pepsi's iTunes promotion goes flat

The soft-drink company was ready to distribute as many as 100 million free songs through its bottle cap contest, but Pepsi drinkers claimed only 5 million tracks.

Effective, Timely Distribution Would Have Helped

I would have been happy to have participated in boosting the success of Pepsi’s campaign, but their distribution network appears to have failed them, at least in San Antonio, Texas. Aside from a few Diet Pepsi drinks with the tell-tale yellow caps (no, thank you), I never once saw an iTunes Pepsi bottle.

Los Angeles, too

The promotion was completely hindered by Pepsi's inability to
get bottles out in the market. I didn't see one bottle in Los
Angeles until about two weeks ago, and I hear they were havign
similiar problems in New York. This must be driving Steve
CRAZY, having to rely on Pepsi's infrastructure only to have it fail
so spectacularly. I wish they would extend the promotion six
weeks.

[justinpowell]

Long Island New York, too.

The I started seeing the iTunes bottles about 3 weeks ago on Long Island and at that they have been extremely hard to find. In essence, our area only had about 3 1/2 weeks to find the specially marked bottles and redeem free songs. That's bad considering the promotion was supposed to start on February 1rst!

At least I was still able to get 4 free songs.

[thelonman]

Kentucky got duped

I live in Kentucky and the Pepsi bottles failed to ever appear o
n the shelves. I didn't even see any in Lexington, KY. Kind of t
icked me off to think that we couldn't get them. And I drink P
epsi every day. So much for being true to your faithful c
ustomers.