Comments on: Restoring the ad equilibrium for bloggers

BuzzLogic CEO Rob Crumpler says blogs still have not attained real advertiser street "cred," but that may be about to change

[vivaogus]

The revolution will not be televisioned

I REALLY BELIEVE IN THIS. HERE IN BRASIL, WE´RE FACING THIS CHANGE. OUR ONLINE MEDIA BACKGROUND GOES IN THE SAME WAY, USERS ARE LEAVING THE 4-5 BIGGEST CONTENT PORTALS LOOKING FROM NEW SMALLER AND FRAGMENTED CONTENT SOURCES.

SEE YA.

[tmalfred]

Maybe they can look thru Local ad Link or http://www.frugalad.com

[Crabby McSlacker]

This Is Encouraging!

I've often wondered why more players haven't emerged in the blog ad buying/selling business. There are tons of niche blogs like mine (Cranky Fitness, a quirky health blog that's every bit as silly as the title suggests) that would be thrilled to run ads at a fraction of the cost that middlemen like Adsense charge their advertisers.

Even those "dirt cheap" prices are often far more than we receive. Yet it's a daunting task to go out and find independent sponsors.

Of the choices available to small bloggers, BlogHer Ads is doing a fairly good job on my site, (way better than Adsense did) but I think there's a huge opening that could be a win-win for both bloggers and advertisers.

(Did I just say "win-win?" Ewww. Sorry).

Anyway, great post, and looking forward to hearing more about this issue from both blogger and advertiser perspectives.