Comments on: Target me with your ads, please

News.com reporter asks an ad company to tailor ads to her Web surfing habits. Some of it made sense, but why do they think she's into heavy construction?

[Kings X Rocks!]

Maybe it's me...

But, I never look at any ads and have never clicked on one intentionally...except once, when that high-school-reunion site promised to be able to hook me up with all my old pals. Didn't work.

To me, it's unsettling that there are a lot of folks (apparently) who will click on site ads regularly.

[TV James]

Distraction

I often end up glazing over the ads, maybe only briefly seeing them. But they're never relevant, usually annoying.

Recognizing that advertising isn't going away, I would be happy to fill out a questionnaire to tailor the ads to be more relevant to me.

It would be a (win)-(win)-(less-of-a-loss) situation. (Advertisers - Advertising Network - me)

Tie it to the surfing habit monitoring you're already doing and you have a backup in case I lie and say I'm not in the market for a new car and then keep going to car sites.

Just seems like there's a business model in being transparent and offering a solution. Because isn't that what marketing is? Offering solutions to problems we didn't realize we had?

[ntrsource]

In parts advertising is Brilliant!

Be responsible or get punished, that should be in every company's business theme and Vision Statement.
These very same principles should be acknowledged by the Internet user and security should come first at all times.

Advertising is and has always been effective and rather you click on the advertisement or not is not the most important part, but more so the BRANDING. Branding is everything in business and the more you expose your brand the easier it is to be recognized.
Poor advertising is not good, but will only be remembered for a few days, where as the brand could be remembered for a lifetime.

Advertising for the most part works for me when it is new and then I might click on it, but it better be good and persuasive or I will pass it by. If it is informative I'm not interested, where as if it tells me that I can't or should live without it I might pay more attention.

So for advertising in general! TURN IT ON and let me be the judge.

Merry Christmas everyone.
FeelGood365.com

[*gil]

I agree

I never click on ads either, at least not on purpose. One time I almost did- The marketer tricked me with clever reverse psychology- the ad read: "whatever you do, do not click on this ad!" or something like that. Made me laugh and I really almost clicked on it...I guess I'm glad that some people out there click on them, though!

[i_am_still_wade]

Advertisers don't get it

There are ads everywhere. So people tuned them out. So advertisers get more desperate.

The only ads I pay attention to are the simple text ads by Google. Graphic, bandwidth-stealing ads I ignore and block altogether.

Advertisers have it wrong. STOP ad targeting, STOP ads that distract. START using simple ads like Google.

[AshDK]

2 words - Adblock Plus

Single best utility since Notepad... Adblock Plus

http://adblockplus.org/en/

I haven't seen an ad in Firefox since I installed this.

Ads are annoying and they slow down the loading of a web page.

[starlingcity]

I hate all the ads. Most of the ones I've seen are for anti-aging and wrinkle advertisements. I am not even a senior citizen! It is really some kind of materialistic pigeonholing and I object to it.