Comments on: What does Yahoo's ad warning mean?

Sluggish ad sales for cars and mortgages could signal overall economy slowdown, some analysts say.

[grangerfx]

Yahoo did this to themselves

Anyone that uses Yahoo's financial message boards or e-mail know why they are losing advertisers. It is because they are losing users. Yahoo "upgraded" their financial message boards and services. "Improvements" include getting rid of sequential message lists and removal of real time quotes. Users flocked to other financial message boards and services. Now Yahoo is testing new charting that requires a very slow Java startup time. Yahoo's financial services used to be popular because they were so simple, easy to read and you could get all the important data on a single page. Now they are trying to hawk their premium services which include the real time quotes that used to be free.

Yahoo e-mail recently implemented a "feature" that causes all of your e-mail to be deleted if you have not logged in for three months. There was no warning. You simply logged in to find all your e-mail deleted with no way to get it back. I don't think you get it back even if you upgrade to their premium email that does not get deleted after 90 days.

See a pattern here? "Upgrade" a popular area of Yahoo to remove features. Then offer a premium service which has the features that made the original free service popular. I sure hope that enough users sign up for the premium services to make up for the lost advertising sales (but I don't think so).

[Neo Con]

Yahoo Economy

With the Dow soaring past 11,800, I would have to agree with grangerfx. Yahoo is no longer the bellweather that C|Net seems to think it is. And sorry, but as much as you hope and dream that the economy is bad, you can't just make it happen by running ridiculous stories like this.

[208mbrandon]

Yahoo did this to themselves, pt 2

Financial services and cars are THE most expensive class of keywords with the exception of personal injury, lasik, and porn. They range in price from $2 to over $7 per click. The prices were driven up by the uncritical love affair the media has with search engines.

The problem is... Yahoo's controls for click fraud are so awful that more clicks than not are likely to be fraudulent. Google at least allows the option of not using content partners. Yahoo does not.

I programmed a 1 pixel pop-up to test my Yahoo PPC effectiveness and found that 86 percent of my PPC traffic was not staying around for even a few seconds, giving me incontrovertible proof that I was not getting real, human eyeballs. So, like any prudent advertiser, I pulled the campaign. When enough other ripped off advertisers do the same, the price will inevitably drop, since the pricing is driven by auction.

Natural Search optimization is the only way to go with Yahoo.

Mark
Free Link Building E-Course at www.viralinks.com

[disco-legend-zeke]

Just Bean Counters at Work, Spoiling the Soup.

Wow all those salaries being eleminated must have made the quarterly numbers look great.

But firing salesmen is NOT how to grow a company.

[matteau]

Impending Legal Decision Is Why

I am among many small business owners who are part of a class action that is in the process of being decided. It will certainly cause a slump in expensive advertiser accounts with Yahoo no matter how the decision goes. The decision has nothing to do with keyword-value and everything to do with the failure of Overture, Yahoo's ad service, to honor budgeting requests when we signed up and chose a shut-off feature in our accounts, to stop spending from spiralling out of control.

There was supposed to be an automatic stop once a chosen level of hits was reached, but this did not always happen.

If the budget feature were honored, it would have been easy for most businesses to quality-check their clicks within the tracking systems and then make informed choices.

The media has talked about the false-click problem, but this budget setting in the advertisers' accounts could have been honored even with the false click problem. It is a whole different failure on Yahoo's part.

Personally, I did not lose much. I found out about the lawsuit when I was notified that my business appeared in the list of affected businesses that was turned over to them. I had already taken such losses in other ways that I had not noticed this one.

[jezzur]

Yahoo generally

I was unaware of the class action, but it doesn't surprise me.

I believe that companies can be judged by their general attitude to customers and business practices. In a way, they have a 'personality'.

If people don't do what they say they will, they lose friends. If people behave consistently for a time and then go crazy - that is, radically change their behaviour - then people lose trust.

It shouldn't be surprising that the same thing happens with companies.

[Penguinisto]

Oh, dear Lord...

Only complete idiots would finance a mortgage or buy a friggin' car through a website... Cars are big - online car sales are multi-state, meaning different requirements (mostly California-based) and pretty (relatively) hefty transportation charges.

A mortgage is the absolute biggest investment most people ever make in their lifetimes... you think people at large are going to sign away 30 years of their money to something they saw on a banner ad!?

Just because people wise up to the fact that the Internet isn't usually the best place to do either of those things doesn't mean the economy is suddenly going to evaporate. "canary in a coal mine" my arse...

[mattumanu]

This is funny

Maybe instead of it being gloom and doom for the internet ad industry, it's actually a downturn in clickfraud. Maybe companies that deal with Yahoo! and Google are tired of paying through the nose for phony click throughs.

[ebeamsales]

Incompetence and Idiocy

Yahoo is shooting themselves in the foot by not taking advantage of a supreme opportunity in the Pay-Per-Click market. Since Google has overhauled their keywords algorithms to a point that is tantamount to extortion, Yahoo should be wooing Google advertisers away who know they are getting raped. Instead, Yahoo Search marketing has been inoperative for at least the last 48 hours by some glitch that they can't seem to fix, which is costing advertisers (like myself) tens of thousands of dollars. I can't log into my account to make changes or stop the flow of my advertising dollars. Plus, their overall interface is so clunky and harder to use than Google's. Yahoo needs a major shakeup in their management to get things rolling again.