Comments on: Google rides the radio waves

Wants to sell radio spots through automated auction platform. The ads are now playing in Detroit.

[SqlserverCode]

Work For Google?

Do you want to work for google?

Can you answer these questions?

http://otherthingsnow.blogspot.com/2005/10/google-interview-questions-they-are.html

[optimad]

Google Radio Auctions

Google radio ads: who dreams this stuff up?

Will stations still want to OK all the copy and approve all the pricing?

A lot of new business for less effort or a little net gain with the pain?

Google Sucks as Much as CNET

Google has been down for 2 days. Their death spiral
http://www.techknowcafe.com/content/view/603/43/
is occurring faster than CNET's.

[SeizeCTRL]

Oh no, not this idiot again

Seems like every post of his is about how much something sucks and always including CNET in his opinion of suckiness... while incidently posting a link to some tech news site that only wishes to have the clout and traffic news.com has.

He's an attention seeking troll trying to get you to visit his site.

Grow up dude, go outside and make some real life friends!

[SeizeCTRL]

dMarc / Scott Studios

dMarc prior to the google deal, bought Scott Studios. I work for a radio / tv broadcasting company and all of our radio stations are running SS32 by Scotts Studios which almost eliminates the need for a in studio DJ. We've had jocks go on vacation, but voice tracked in SS32 with the play list and they sounded live. Since radio makes money off selling ads, what is the incentive and the cut offered by google to individual stations? Why would we want to go with cheap ads sold in bulk pushed into timeslots sold by dmarc when we could sell those same timeslots to local businesses willing to pay more and know they will be reaching area listeners.

Great idea in theory, but I'm not sold on it yet.

[chrisbuckland]

unsold inventory

The draw here, and maybe the arcticle didn't fully explain how this
works, is that dMarc only replaces avails in the traffic log.

I am sure your station, just like every station but a handful in the
country, has a few unsold avails. Well, you replace these unsold
avails with dMarc spots. It may not be your asking price, but ask
any GM, money is money.