Comments on: Google settlement or not, click fraud won't go away

Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.

[Eric Giguere]

Akin to magazine circulation fraud

Lot of parallels here with why the Audit Bureau of Circulations was created. Google and Yahoo will resist exposing any of their data, but if forced to they may try a self-regulated route like the ABC.

[CPCcurmudgeon]

It's been over ten years ...

There has been click, impression, and other types of Internet ad-related fraud for over ten years now. I think it is time that the method of charging per click, or "impression" (ad requested from web server or rendered in web browser) is closely examined. IMO, the anonymous nature of Internet use makes it difficult to construct strong tracking mechanisms that will reliably and robustly identify and reduce click fraud.

[wbenton]

So what's the problem?

>>>A lack of clear standards for determining what is a fraudulent click, or some sort of third-party clearinghouse to monitor the situation, means some advertisers believe they can't do much more than head to the courts when they think there's a problem.<<<

With all of the millions of lawyers we have in the US today... you mean to tell me that there isn't even ONE who can define fraudlent click?

ALL non-validatable clicks (validatable via VeriSign or some other credible source) ARE invalid.

Require them to validate clicks using irrefutable means and that will solve the problem.

So what's the problem?

Walt

[kintax]

Click fraud services

With something like www.clickprotector.com you can nail offenders and get your money back!

[kintax]

Click fraud services

With something like www.clickprotector.com you can nail offenders and get your money back! I use it on two of my sites, and while i havent found any fraud yet, it's kinda like good piece of mind to know that there's a service that is watchdogging your clicks. now what to do about impression fraud... lol