Comments on: Advertisers look to grassroots marketing

As viral video becomes all the rage online, national brands are turning to ordinary folks to create ads.

[Dwight Stickler]

Consumer Generated Advertising just following suit

It is a natural extension of consumer generated media that advertising agencies would start utilize the same type of resource. While the trend towards recognizing and using end user generated media in the fields of PR and journalism in the form of blogging continues to grow, it only makes sense that consumer generated advertising also be growing.

This article details well the risks and benefits of using such advertising with the exception of one huge benefit. Consider the cost savings and profit margin on a major advertising account from the view of an agency. Free creatives flowing from people who are already "fans" of a brand. Eliminate the cost of "creating" within the advertising agency and all of a sudden profits are up 1000%.

I would be wary were I the one being pitched the idea by my agency. I would also seek some sort of credit from the agency pitching a consumer generated campaign as the costs are so dramatically reduced.

But even if my agency were not forthcoming with these, I would definitely request to view the communications plan that will oversee the campaign output. I may even ask for a line item veto that enabled me to review all output before it was published or broadcast, and approved or denied it.

Of course, if my agency pitched a consumer generated media campaign to me, I may also just deny their request and produce it myself. That is just me though.

[lordtekken]

Interesting

I do agree that stizers will become mainstream in the next few years. With blogs gaining such a foothold in recent years, consumers are beginning to dictate content at disconcerting speeds. Reality advertising may be something we see more often, as well as stizers [consumer generated advertising] foraying into traditional offline medias. I remember viewing a beer commercial that simply played the popular Christmas Lights YouTube content and thought it was a very innovative approach.

[Dwight Stickler]

Consumer Generated Advertising just following suit

It is a natural extension of consumer generated media that advertising agencies would start utilize the same type of resource. While the trend towards recognizing and using end user generated media in the fields of PR and journalism in the form of blogging continues to grow, it only makes sense that consumer generated advertising also be growing.

This article details well the risks and benefits of using such advertising with the exception of one huge benefit. Consider the cost savings and profit margin on a major advertising account from the view of an agency. Free creatives flowing from people who are already "fans" of a brand. Eliminate the cost of "creating" within the advertising agency and all of a sudden profits are up 1000%.

I would be wary were I the one being pitched the idea by my agency. I would also seek some sort of credit from the agency pitching a consumer generated campaign as the costs are so dramatically reduced.

But even if my agency were not forthcoming with these, I would definitely request to view the communications plan that will oversee the campaign output. I may even ask for a line item veto that enabled me to review all output before it was published or broadcast, and approved or denied it.

Of course, if my agency pitched a consumer generated media campaign to me, I may also just deny their request and produce it myself. That is just me though.

[lordtekken]

Interesting

I do agree that stizers will become mainstream in the next few years. With blogs gaining such a foothold in recent years, consumers are beginning to dictate content at disconcerting speeds. Reality advertising may be something we see more often, as well as stizers [consumer generated advertising] foraying into traditional offline medias. I remember viewing a beer commercial that simply played the popular Christmas Lights YouTube content and thought it was a very innovative approach.

[lordtekken]

Gotta love stizers [consumer generated ads]

I think stizers [consumer generated advertising] have huge market potential in coming years. Should be exciting to see it all develop.

[lordtekken]

Gotta love stizers [consumer generated ads]

I think stizers [consumer generated advertising] have huge market potential in coming years. Should be exciting to see it all develop.

[lordtekken]

Gotta love stizers [consumer generated ads]

I think stizers [consumer generated advertising] have great market potential in coming years. Should be interesting to see how it works out.

[lordtekken]

Gotta love stizers [consumer generated ads]

I think stizers [consumer generated advertising] have great market potential in coming years. Should be interesting to see how it works out.