Comments on: Microsoft demos advertising lab
Incubation lab is developing technologies designed to personalize advertising, boost MSN revenue.
Incubation lab is developing technologies designed to personalize advertising, boost MSN revenue.
November 27, 2009 10:30 AM PST
November 27, 2009 10:22 AM PST
November 27, 2009 9:29 AM PST
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Advertisers will continue to demand real ROI and traceable results for their advertising dollars. Traditional media will have a hard time matching the cost effectiveness and traceable results of online advertising. Look for Google, Yahoo, and MSN to reap the rewards. We are talking billions of dollars here.
I wrote a blog on this subject today. There are lots of details on techniques for targeting ads.
http://dondodge.typepad.com/the_next_big_thing/2006/01/microsoft_launc.html
I know I sound paranoid, but this is the effect when users visit an over developed, over budget website, relying on advertising dollars from scum. They throw popup/popunder windows at you, claiming you're so unique, or the 1 millionth visitor, and you've won a xBox 360 or iPod. While you're filling out the bs survey, some jerk on the other side of the world just emptied out your bank account.
If all web advertising moves in the direction these companies provide, a safer internet begins to develope and will become what it was intended to be. A information and communication medium, and not another loud commercial.
Heard quite a time back, Microsoft secret tie-up with Claria, is that true? ( part of deal is Micrsoft Anti spyware changing the threat level of Claria gain, from remove to ignore).
At that time the news may not have made significant impact, but today, it does.
http://coullmedia.ld.mediawave.co.uk/girlsaloud/theshow/
go to www.idside.eu
video ad world?s changing!