Comments on: Yahoo to launch blog ad network

Self-serve advertising program, tailored to bloggers and other small Web publishers, to debut Wednesday, source says.

Here is how I want Interenet ads to work!

Computers are smart things are they not? What advertisers must capitalize on is the interactive nature of computer systems. We don't want our systems to be bogged down with JS (jack Sh..) ads for things we don't ever want! But we like free stuff that these ads help provide. So what do we do? Simple Let's say I am thinking of buying new car tires in the near future! So I notify my ISP of the fact. Give them my tire information and the price range I am looking to spend on them! The ISP provider then bids this out to all known tire advertisers new and used for a fee allows them a spot on the ISP web page. All I see now are ads relating to what I want to buy nothing else! I may have a few of these and perhaps it would be good to have a public file that all the web pages I visit are able to see what I am hot for and have banner ads catering to only those things I am interested in buying! Now that will blow the roof of the deal!

[richtestani]

Are you kidding me??

That has to be the dumbest thing I've ever read.

Not just for Bloggers

People always write that adsense is a bloggers advertising channel. But it is not - it is used by almost all large publishers as well and I think that Google have achieved real lock-on with a wide range of advertisers and publishers that give them and not yahoo the real benefit of a network effect

[smjm1982]

Yahoo can win big if they're willing to take a slightly different approach

One of the problems with blogging advertising search engines and the internet is the inability to give everyone equal instant exposure. What Yahoo should do, I feel, is instead of the ole blog and search for it approach with everyone trying to ping themselves to the top would be as follows.

People would put their blog out & put the category that best describes it.
Yahoo would display by date only the 1st line of the title, nothing else of the blog so that as many blogs as possible could be seen with ease. To avoid spamming, a blog can only be updated and moved to the top of the list once a week.
Once the latest version of a blog is seen, (maybe a cookie can be placed in the computer), it would be moved to the bottom of the list for that viewer so he/she sees the unseen.
A "display all in this category" link will allow the viewer to see a straight down list of the 1st line of every blog in the category up to 100 at a time.
Place a rotating flash scroller at the top to arbitrarily display every blog and after a topic is selected, display as well but for blogs that are under that category. Now, continuous clickable flash display of blog titles gives a second way for bloggers to reach potential readers.
Please also put this scroller on the front page (www.yahoo.com) so people see it instantly when they come on.
Finally, for yahoo's benefit, every blog that is read would carry advertisement unless the blogger sign's up for a premium pay version of it so yahoo can get something back for this.

The key to success here is to be able to create a highly noticeable engine that makes it easy to find all the blogs fairly. There are many people out there with questions, help & support, criticism, etc. who just want to be heard & done right, they will flock to Yahoo knowing there is a good bet they will be.

[garbagebox]

I'd prefer <a href=http://blogertizeworld.com>Blog advertising network</a> Good for nebiew bloggers