Comments on: Online ad sellers think local

Ads for mom-and-pop businesses could bring in billions of dollars for Net companies. But can they get the little guy to switch from print?

[TV James]

Holistic Advertising

The day you see a Yahoo! or a Google buy a yellow pages company is the day you'll see local internet advertising take off.

These small local business leaders don't have the time to do the research or to figure out complex segmented budgets.

They rely on the yellow page salespeople to help them through the process and help them interpret the results. It requires that kind of personal contact hand-holding to get the job done.

Verizon's making a smart first move, but still, will you see the fruits of Verizon's work if you don't go to superpages or smartpages or whatever the name of Verizon's particular online yellow pages is?

Either a search engine's gotta get into the print business, or parter with an established print business (like Verizon) who's willing to look at the bigger potential money picture.

[NWLB]

Home grown SPAM.

Could it be that other than most local advertisers not trusting somebody selling online ads, it could be some don?t want to become the first local store to be called out for sending LOCAL SPAM?

I wouldn?t want people coming into my store and taking issue with an ad which triggers unintended messages and such out. Given how poorly some people grasp the internet, more than a few will wind up saying yes to that without realizing it.

NWLB
http://www.bloggercist.com

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