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Comments on: Dawn of a new ad age

With TiVo, more people are skipping commercials, but CNET News.com's Michael Kanellos says new technologies will make advertising pitches even harder to avoid.

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ads online games
by November 4, 2004 4:43 AM PST
I'm very objectional to ads online in games. I don't call it privacy maters, I call it cheating! Advertizers have not paid me for my internet time or use of my computers resources. Time is money, no one should be able to use my computers resources or my paid subscription to internet for free!!!!!!!!!!!!!!!
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Jim, quit whining
by November 4, 2004 6:09 PM PST
You pay for tv, see any ads?, rightous indignation gets you no where fast.

I watch Public TV, I contribute when funding drive time comes, I do the same with public radio. Not many ads there.

If you don't like the ads, tell them by not going to there site. Got to the ones with fewer ads.

Stop whining.
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I'm all for it
by Christopher Hall November 4, 2004 7:48 AM PST
So long as it's tasteful, I have no problem with ads in video games. Think about it, ad placement isn't exactly a new concept in video games. Every incarnation of Gran Turismo has had sponsor ads lining the tracks. Ever upgrade your car to the racing models? Then your car is PLASTERED in ads (the C5R comes to mind). Oddworld: Munch's Oddyssey for the Xbox had SoBe energy drinks placed throughout the world which served a purpose.

From what it sounds like, as long as Gandalf doesn't raid the local Pep Boy's and the ads are tastefully placed, this is a good idea. I believe it enhances the realism and serves to get the word out about products.

Bonus points: putting ads in FPS games. Talk about stress relief for those of you who hate it!

However, the day ads invade or popup in games... I smell boycott. (Sounds like something Valve would pull.)
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OVERSTIMULATION!
by robbtuck November 4, 2004 2:07 PM PST
The reason traditional ads seem less effective is because we're inundated with advertisement in our daily lives, and many people are sick of it! It's one more source of stimulation, one more incessant voice, and when people get overstimulated, they try to get away from the source of the stress. I will do everything in my power to reduce the number of ads being constantly shouted at me. I am much more inclined to click the less obtrusive banner ads on web pages than the annoying pop-ups. A nice static billboard illicits a more positive response from me than flashing, zooming, flickering video screens.
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Shoot'Em-Up Billboards - YEAH!
by November 4, 2004 3:04 PM PST
Talk about stress relief... Just just make those ADs, signs, display objects, etc. targetable! Then they can collect all of those negative impressions... Someone could even put out an entire game consisting of nothing but ADs as the thing to seek and destroy! Ooooh -- even something nasty/cute involving dogs and fire hydrants :-) :-) :-) Yeah, let's let'em know what we think...
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No thanks
by November 4, 2004 11:09 PM PST
When Davis states that the lack of real ads makes the game look unrealistic, he is not only wrong but misses the point. Games aren't the real world, they are a diversion intended to let players _escape from it_. I am oppposed to this tactic and refuse to buy any game that includes the aforementioned technology.
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come on
by November 5, 2004 6:59 AM PST
It's fine with me if you care about your job, but don't use lame humor to pretend you have a point to make and that advertising is necessary. You know it isn't. Without advertising, there would be no "Extreme Makeover". What kind of television would we have? Well, we already have pay cable with no ads. Tell the truth: you really can't defend advertising. It's propaganda, it's brainwashing. It should be illegal to advertise to children. Advertising exploits our ignorance, our insecurities, and we really don't need any more hypocritical defenders of the status quo.
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