Comments on: Google to target Web surfers by city

The search giant on Thursday will introduce capabilities for U.S. and international advertisers to reach Web surfers by their city of origin--a move that represents Google's latest push for ad sales.

Local search can be profitable for an agency?

The question becomes as an ad agency how can we make local search profitable because the workload is roughly the same as a big national campaign (ie tools, processes, etc.?) Anyone like to comment?

[George Cole]

national campaign

http://www.analogstereo.com/tape_backup_tandberg.htm

Local search can be profitable for an agency?

The question becomes as an ad agency how can we make local search profitable because the workload is roughly the same as a big national campaign (ie tools, processes, etc.?) Anyone like to comment?

[George Cole]

national campaign

http://www.analogstereo.com/tape_backup_tandberg.htm