Comments on: Google ads go behavorial

The search giant launches "interest-based" advertising as a beta test on partner sites and on YouTube. Will users raise a long-term ruckus?

[Super2online]

I want to opt out of this, however, I'm looking at my Google profile and no where is the page you show available!

[SneezingPanda]

behavorial
Is there such a word?

[Pishkado]

http://www.onelook.com/?w=behavioral&ls=a

[Drew.0]

Leave it to google to try and make online based Adware/spyware then try and make it sound like they're "even more relevant and useful".. gain/gator/bonzai buddy.. NO THANKS

[scottthesculptor]

I'd like to hope that since the adverts are targeted then there would be less of them - but don't kid yourself.

I would deny all "interest categories".
Does that mean I won't get any ads?
Hardly.

Behavioral advertising is only advantageous to the content providers so that they can charge more for adverts *chosen from a pool of thousands* that appear on their pages.

1000s of ads per day for computer equipment (since I tend to the tech pages) isn't going to work any better that the 100s currently. I still only buy one every four years.

[jim_anderson]

It?s interesting that the largest search engine in the world decided to take this targeted approach through Cookies and not their own search functionality. I?m all for giving people relevant information but how are they going to make it a good experience when they?re still not really getting to the root of what people are looking for?