Version: 2008

Comments on: Dear Steve Jobs: Set the music free

Look around, Steve. iTunes is the last great refuge of DRM-laden downloads. Is this the image you want for Apple?

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by catch23 November 20, 2008 12:41 PM PST
Instead of waiting and waiting for Apple to 'do the right thing', why don't you stop supporting them doing the wrong thing and use one of the other services you mentioned?
Don't you shills have any backbone?
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by the Otter November 20, 2008 12:44 PM PST
Well, part of the problem is that iTunes still has higher-quality downloads due to their using MP4 instead of MP3. Your point is taken, though.
by Orion Blastar November 20, 2008 3:43 PM PST
Actually other music services offer MP4 quality files without DRM. But Mac Fanboys will stick with Apple even if it does use DRM. To keep the Apple Piggy Bank full. Oink oink oink, fat little piggy bank and DRM ripoffs. Like an abusive boyfriend, mac Users are the abused girlfriend that keeps loving and going back to the abuser.
by redwall_hp November 20, 2008 12:43 PM PST
Will you stop blaming Apple? They were the first company to express interest in going DRM-free. The record labels are to blame. They are the ones preventing Apple from stripping the DRM from the store.
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by catch23 November 20, 2008 5:55 PM PST
Steve Jobs shed some crocodile tears and then went back to being the largest pusher of DRM on the market, both in audio and video.
Get real, and stop drinking the kool-aid. It is bad for you.
by portorikan November 20, 2008 12:45 PM PST
This is the dumbest letter I've ever read.

You mentioned Steve Jobs letter. Obviously, the ball is in the record label's court. They are the ones who will not allow Apple to sell DRM free music and they are the ones promoting antiquated mp3 technology out the door via sites like Amazon mp3.

They are trying to handcuff Apple in order to give other retailers more power.
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by thelemurking November 20, 2008 2:03 PM PST
But that antiquated mp3 technology works! It works so well that I can play it just about every where, from my iPod Touch, to my Sansa, my car stereo - either by audio CD or USB, my DVD player, my surround sound direct from USB, my portable DVD player... I have so many devices that support MP3, that it would be silly for me to convert my music library to mp4.

Every CD I rip, I rip in FLAC and MP3 V0. Without spending $15,000 on stereo equipment, you really are not going to notice the difference in sound... and even then, when you start going into the high end audiophile gadgets, you will get shunned for digital format music.
by the Otter November 20, 2008 12:48 PM PST
I think the problem has always been that Apple loves the 99¢ model, and so do consumers. If the record companies could just give up their stupid desires to charge $1.29 for new songs (or whatever), we?d probably have had DRM-free iTunes, years ago.

In related news, I remember about two months ago, when a popular track was shooting up the charts but the record company refused to release it to iTunes, preferring to sell it through other outlets. Immediately some other group covered the track and released it on iTunes, and the *cover version* made it into the top 10 most downloaded tracks! People like the 99¢ model, and people like the integrated functionality of iTunes. There?s no way around it.

(That having been said, I?m personally boycotting Apple for other reasons, but the fact remains that they have the best system out there and, unless something changes, they always will.)
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by hafenbrack November 20, 2008 3:00 PM PST
Yet you can go to Amazon and get those same songs DRM free for $0.99 or less.
by JBSimmons November 20, 2008 6:23 PM PST
And a higher bit rate too at 320Kbps with album art too at Amazon. I will NEVER buy a 128Kbps for 99 cents when I can get it at much higher quality for the same price!
by vitamincm November 20, 2008 12:48 PM PST
Yes, it is the image he wants. He wants to control everyone's ability to not enjoy things in any way that takes away from his monomaniacal agenda.
It's so clear - He hates his customers, business partners, and admirers.
That being said, I'm about to buy my fourth iPod and an Apple TV.
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by Tedders85 November 20, 2008 12:54 PM PST
If you really knew what you were talking about, you would know that, as others have mentioned, that Steve has been pushing for years DRM free music in the iTunes store. Unfortunately, it is not up to him. Get your facts straight next time.
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by celticbrewer November 20, 2008 12:58 PM PST
"DRM doesn't fit with Apple image"

What? It fits perfectly! Apple has always tried to control every facet of its hardware, software, and content. That's why you pay a premium for their products compared to a similarly spec'd "open" alternative.

Just ask Psystar
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by vargasinsd November 20, 2008 2:30 PM PST
Here to that Psystar. I keep telling that to all my friends who have given in to the "coolness" of Apple. Nothing more than a marketing stunt. "Think Different"? Yeah, just like the other 2.5 billiong people who has purchased an iPod.
by stigmattaman November 20, 2008 4:22 PM PST
Was going to make that point. Of course DRM fits their image, ask any developer who gets their app rejected for no reason whatsoever.
This is par for the course for Apple. I mean, why the heck should the iPod be tied to iTunes? I know there are alternatives, but my mom doesn't (until I told her) and millions other don't
by ajhoughton November 20, 2008 1:01 PM PST
The iTunes store is so much better than its competition that I'm personally more than willing to live with the DRM. Especially as the DRM restrictions on iTunes music are in fact rather light, for all the silly whining.

One of the problems with the Internet is that it encourages mob mentality, and rational debate is easily drowned out. This is *exactly* what has happened over the whole DRM issue, especially as it relates to iTunes where the restrictions are the kind of things that *most* people in the real world find quite reasonable.

It's a vocal minority on the Internet that is making a big fuss. Some of them have a legitimate philosophical objection to DRM, but a fair proportion are really just worried that they won't be able to indulge their selfish greed if DRM ever becomes strong enough to convincingly stop them. Not, ironically, that Apple has shown any signs of attempting to strengthen the restrictions on iTunes music to the extent that would be necessary to achieve that.
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by hafenbrack November 20, 2008 3:01 PM PST
unitl they decide to turn those servers off and all that music you paid for no longer functions....How's that work for "living with the DRM", actually I don't think you would be living with it all.
by anonms November 20, 2008 1:10 PM PST
This is one of the most ignorant articles I've seen. As others have pointed out, Apple was the first company to express a desire to go DRM-free. As others have pointed out, the labels have been using DRM as a means to try to end Apple's dominance in the digital music market. Why don't you tell the record labels to "set the music free"? It's because of their insistence in the beginning that FairPlay exists, and it's because of their stubbornness that Apple is forced to sell songs mostly with DRM.

Edgar Bronfman had said at a conference in Asia last year that the record labels had made mistakes when it came to digital distribution and that Apple's example was the best to be followed for leading the right path. And yet we see Warner holding out on DRM-free music on iTunes. Apple isn't the hypocrite, Sony/BMG, UMG, and WMG are the hypocrites.

And you're just a moron that can't get his facts straight.
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by DrtyDogg November 20, 2008 3:32 PM PST
Then why are they one of the last TO go DRM free?
by anonms November 20, 2008 6:24 PM PST
Because it's not their choice, it's up to the labels. Did you not read everything else that's been said?
by DrtyDogg November 20, 2008 6:45 PM PST
I've never read anything of the sort from anyone other than the fanboys.
by anonms November 21, 2008 12:25 AM PST
Then you need to read other Cnet articles more. even BILLBOARD, a trade publication, has had articled about how it's not Apple that's keeping iTunes from being DRM-free, but the labels. And Billboard is not comprised of Apple fanboys.
by DrtyDogg November 21, 2008 3:33 AM PST
Got any links? Only thing I found that mentioned it was s rumor with no sources?
by mcthingy2 November 20, 2008 1:12 PM PST
memo to Greg Sandoval: His Steveness does not care about your opinion
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by Perry_Clease November 20, 2008 1:16 PM PST
Greg really, you can do better than that.
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by sandonet November 20, 2008 1:26 PM PST
Perry Clease,
I'm sorry you didn't like the story. Everybody is jumping on me but I never said it was Steve's fault that deals haven't gotten done sooner. I'm just looking to Steve to do what's necessary to make sure the deals happen now. He's got the power. The labels look ready.

What's shocking to me is all I've heard from you guys for the past five years is how much DRM sucks. Well, Apple is one of the last places selling DRM-wrapped downloads. Just because Steve wrote that letter in 07 doesn't mean he was willing to make a good faith offer at the negotiating table. I'll stand by what I wrote. It's time for Steve to do more than write letters. Get us DRM-free music.
by portorikan November 20, 2008 1:34 PM PST
@sandonet - I think the letter would be better addressed to the record labels. They're the ones who aren't willing to come to the table and accept the bargain. They're the ones that are losing and struggling. They're the ones that should make wise sacrifices.

I'm quite sure if Apple would allow $0.99 downloads DRM free as soon as the record labels say it's ok. I have a feeling though they're looking for a little more money out of the deal than they're already making, and to that I say, beggars can't be choosers.
by dennisobell November 20, 2008 2:23 PM PST
Greg:
I know you want to stand by your story in the face of criticism, and I admire your persistence, but: seriously. You need to correct or retract this story.

It's widely known throughout the industry (and reported virtually every week in Billboard) that the labels, led by Universal, are intentionally: (a) sticking to the contract signed with Apple at the iTunes Store's birth in 2003, which mandates DRM, while (b) allowing Amazon and all other major digital music sellers to sell DRM-free music. They're doing this in order to foster meaningful competition to iTunes, as you imply (though not clearly enough) in your piece. Whatever you think of Steve Jobs, this is the labels' position, not his. They will. not. budge. Full stop.

That is, unless Steve Jobs agrees to some other things I suspect you won't like: variable pricing on popular songs; more full-album downloads with a la carte downloading blocked; the end of the 99-cent price point. If you think eliminating those structures are worthwhile in order to eliminate Fairplay, then by all means, write a followup imploring Steve Jobs to back down on those points. But don't naively, vaguely talk about Steve "doing what he has to do."

Dude, I'm no troll (check my byline at Idolator if you like), but this is shoddy journalism. You really need to pull back from the brink on this one. You're getting pelted for a reason.

-Chris Molanphy
Columnist, "100 and Single"
Idolator.com
by johnqh November 20, 2008 1:27 PM PST
Is this the quality of CNET "journalist"?
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by wango2007 November 20, 2008 1:27 PM PST
DRM not fitting the Apple image? Nonsense! That is the Apple way.

After 30 years, the Mac OS still has only a 5% market share because early-on Jobs locked up the operating system, allowed only one source for hardware and made it too risky for third parties to create software for the Mac OS--while such software development flourished for Windows.

Jobs is playing the same game with iTunes. Lock out the competition. It's Jobs way or the highway for consumers.

Jobs thinks he is playing a smart game, but sooner or later consumers will turn on him as they did when they overwhelming bought Windows-based computers. Job is no genius, he has just been a proto-Yang.
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by portorikan November 20, 2008 1:44 PM PST
Jobs actually wasn't a part of Apple around the time Windows began to surge and take dominance. Also, when he returned Apple was licensing their OS to others a la Windows style. After returning, he stopped that. From a business sense, it seems to be working for them.
by wango2007 November 20, 2008 1:56 PM PST
Where's your logic, by portorikan???

Jobs locked up the OS... I said that. He is following the same MO with iTunes, a bad thing,

Locking up the OS seems to be working??? The OS has only a 5% market share after nearly 30 years! That's not success. Success is Microsoft having a 93% OS market share during those 30 years. It doesn't look like Jobs "genius plan" is working at all. He could have had the 93% of the OS (and hardware) market if he had opened things up as Microsoft did.

People are unhappy with iTunes because Jobs is playing the same game he has always played. Microsoft looks like open source pioneers in comparison to Jobs restrictive, proprietary, "customer be damned" approach.
by portorikan November 20, 2008 2:04 PM PST
@wango2007
I don't think their goal is world domination a la Microsoft. They want to make the best products possible and sell them for a decent price. They seem to be succeeding at that. Microsoft wants to dominate the world and has way too many heads without an ability to focus. This is obvious in the quality of the software and hardware they produce.

You don't have to rule the world to be successful. Also, I hear that while the majority of manufacturers are struggling to make sales and making cuts, somehow Apple is magically selling more laptops and has a butt-load of cash in reserves.

Cavaliers are/were the most popular cars in the US. Does that make them better or a better buy than a BMW or Ferrari? No it doesn't. Ferrari's I'm quite sure sell a lot less cars than Chevy did the cavalier, so it's not always about what's most popular. What's popular doesn't always make it more successful or better.
by wango2007 November 20, 2008 6:03 PM PST
Don't fool yourself, portorikan. It's about money. It's ALWAYS about money.

Bill Gates won the game and retired from day-to-day at Miscrosft. At least he is returning large portions of his billions to society through his humanitarian efforts.

As far as we know, Jobs his keeping his stack close to himself...locking down his money like he did his OS and his iTunes. Maybe it's an anal thing.

Macs, iPods and iPhones are ego-priced for Jobs worshippers. None are better than their competition in any way. Only the Jobs devotees think otherwise.
by quadj November 21, 2008 5:38 AM PST
@wango2007,
Your logic has a fatal flaw. You are making a case that the reason why the Mac OS market share is 5% is because Apple locked it up to just the machines they are making. Then you are applying that same concept to the iPod. The problem is that the iPod has a 70-80% market share (if not more). How can you apply the exact same argument to both and come to a different answer? For your argument to be valid, the result would have to be consistent to both. Therefore, the only logically conclusion is that your hypothesis is flawed.

To better understand the results of market share between Mac OS and iPod, you need to thoroughly consider ALL the variables that went into creating those results. There is no one silver bullet that can explain it (as you have just tried to do).
by ripragged November 24, 2008 10:17 AM PST
@wango2007

portorikan's logic is quite simple in regards to Apple's business model being successful. The purpose of a business model is to make a lot of money - success is defined by making a lot of money. Apple is making a lot of money.

So, um, wango, if you're struggling with that, it really would behoove you to look up the word "logic."
by Mr. Dee November 20, 2008 1:29 PM PST
If you wanted to get in touch with Steve, you could have done this by email. He is quite easy to reach and usually responds. I asked him for a free MacBook Air, although I didn't get it, it was still nice of him to respond with a polite 'Sorry, but no' - Steve, Sent from my iPhone'

By the way, I gave him every reason right back to Sunday why I would want one.
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by stigmattaman November 20, 2008 4:26 PM PST
Hilarious.
by iertry November 20, 2008 1:40 PM PST
It's nothing to do with Apple. They WANT to drop all DRM but the record labels think iTunes has too much power so they aren't giving it to them. Instead they are giving it to competitors like Amazon. This way iTunes has less sway with the record companies and the record companies can get better deals money wise.

So stop moaning to Apple and forward your letter to the labels.
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by sebastien.kalonji November 20, 2008 2:17 PM PST
Why don't these tech reporters ever read some history. The reason why Apple can deliver DRM free is because the music industry won't let them. The music industry hopes by not delivering DRM free content on iTunes they can break the succes of iTunes and be able to raise prices to their willings.

So stop making a fool of yourself by directing your plea to Steve Jobs.

Actually, who hires reporters that don't know **** about the stuff they report about? CNet obviously!
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by shadowself November 20, 2008 2:32 PM PST
To all who think Apple *WANTS* DRM might I refer you back to an open letter to the world of almost two years ago where Jobs stated Apple wanted to do away with DRM completely? Why does everyone think it is Apple's responsibility to *force* the music and movie houses to do away with DRM?

Apple may push for abolishing of DRM, but Apple can't force it. Try to explain to Apple's stockholders (and the market in general) Apple threatening to drop one of the major music houses from the iTunes store and then losing that push and having to carry that threat out.
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by sandonet November 20, 2008 2:47 PM PST
To Chris Molanphy,

I appreciate you chiming in Chris. But my sources say that Apple is indeed discussing DRM-free music with the labels. If the music industry was interested only in helping Apple's competitors, why negotiate? I appreciate your concern though.
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by dennisobell November 20, 2008 2:55 PM PST
And your sources have it that the labels are making meaningful concessions, and only Jobs is preventing the DRM-free deal from going through? That the labels are willing to keep a la carte singles, and the 99-cent price?

Those would be firsts.

As it stands, your letter only tells half the story. Even if you're proven 100% right (and, no offense, I seriously, seriously doubt any of the above), you're doing your readers a disservice not explaining how we got here. I don't deny Steve Jobs can be a jerk (and, reportedly, a nightmare to work for), but the deal points he's sticking to against the labels put him solidly on the good-guys side. Your story, as written, is woefully imbalanced.
by DrtyDogg November 20, 2008 3:35 PM PST
@dennisobell, That would not be a first, see Amazon.com, Zune marketplace and others. DRM free and 99 cents a song, or less.
by dennisobell November 20, 2008 3:44 PM PST
DrtyDogg:

Firsts at iTunes! Not firsts, period. Oy.

What do you guys think happens in these negotiations? Jobs throws in an all-expense-paid trip to the Bahamas to convince the labels to drop DRM? The labels want a giveback, and they want a big one -- something we've all taken for granted at iTunes lo these five years: 99-cent songs, downloadable album tracks, etc. It won't be something we'll be happy to live without.
by unixed November 20, 2008 4:00 PM PST
I'm not sure if Greg Sandoval is disingenuous himself or just an amateur writer (give us meaningful details to support your hypothesis). As to your assertion that Apple should offer more or all DRM-free libraries, I couldn't agree more. I only search/purchase iTunes Plus albums/tracks on the iTunes Store. I have made a commitment to myself that if I really want to listen to a artist that isn't offered DRM-free on iTunes I will purchase the CD. Unfortunately I am usually too lazy to be bothered. The good off all of this is that many artist I have been turned on to through searching iTunes Plus are ones I had never heard of before. My total so fare is $990.00 on iTunes Plus. Most of which would have gone to The Big Three if they understood their paying customers better.
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by disposableidentity November 20, 2008 4:14 PM PST
@DrtyDogg, he means that's the first time the record companies offered that to Apple in negotiations.

The simple fact is that Apple would benefit from DRM free music sales in iTunes -- and they know it. They have the best player on the market, at the best price, with the best distribution in place. Apple doesn't need to protect their iPod sales with any kind of lock-in. We're just so used to MS doing things like that, people automatically assume Apple would want to do the same. On the contrary. iPod sales are safe regardless, and Apple would sell a ton more tracks without DRM.
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by DrtyDogg November 20, 2008 7:03 PM PST
I guess we just disagree then, as I see it Apple needs that lock in as they have about the 3rd or 4th best player on the market. It's funny you mention MS as there store is primarily DRM free. It's not about assuming that Apple would use their iTunes lock in, it has been witnessed for years now, by not licensing fairplay, or removing DRM

Steve Jobs' open letter had all of the Kool-Aid drinkers cooing about how that's what Apple really wants, yet while he was teasing you about it other companies went and did it.

Maybe I am a little biased though iTunes was the reason I didn't buy an iPod. I hated the program when I first tried it 5 years ago. I have it installed on 2 of my machines but that is just because it comes bundled on a Mac(Songbird FTW).
by disposableidentity November 20, 2008 8:19 PM PST
Apple has sold something like 150 million iPods but only 5 billion songs. About 30 iTunes Store tracks per iPod. Are you saying that 30 songs (about $30) is going to stop someone from buying a Zune or some other mp3 player?Apple has lots to gain by dropping DRM and selling more tracks -- the record companies are clearly giving the other stores a DRM-free head start to try to slow Apple's growth.
by DrtyDogg November 21, 2008 3:46 AM PST
So. . . let me get this straight, you honestly believe that they are all trying to "punish" their largest supplier, even if it is affecting their wallets also? That is kind of like cutting off your nose just to spite your face isn't it?
by dennisobell November 21, 2008 5:42 AM PST
DrtyDogg:

Believe it or not, yes, that's exactly what they're doing. They can't pull out of iTunes entirely -- it's now the single largest music retailer in the country.

But, for example, Universal under Doug Morris has refused to sign any new long-term contracts with Apple (unlike in the first three or four years of the store) and is providing new music to iTunes on a month-by-month basis. It's a somewhat empty threat, because no one thinks they'll pull out of iTunes anytime soon, but they continue to dangle that possibility. Since Jobs's anti-DRM letter of early '07, negotiations between the major labels other than EMI over any new terms have basically been at a standstill. Morris et al. (and some artists, most prominently Kid Rock) have openly said they want the power to charge more or less (mostly more) than 99 cents for certain hit songs, and they want the ability to designate scores of downloadable albums as "Album Only" purchases. Jobs refuses to budge on all that -- for which we should be APPLAUDING him.

Again, this is why Sandoval's letter, imploring Jobs to change his stance on DRM, is reductive and naive.
by DrtyDogg November 21, 2008 7:15 AM PST
I've heard that argument before about flexible pricing. Yet we have flexible pricing at Amazon, and all that we've seen from that are LOWER prices. Same thing NBC said. they wanted to offer older shows at lower prices.

If Kid Rock wants to price hmself higher than everyone else, let him. We as consumers will speak with our wallets.

On another point. I work with a partner everyday that I don't like. But the bottom line is I'm not going to let my disdane for them affect my bottom line. Maybe I'm smarter than the record execs & SJ, I highly doubt it though.
by disposableidentity November 21, 2008 7:21 AM PST
Exactly. The record companies would much rather deal with a larger number of medium-sized, more or less equal distributors, instead of one dominant one. What's even worse from the record companies' perspective is that Apple has consistently used their position to get good terms for consumers, like 99c pricing, single track purchases, the ability to burn unlimited CDs, the ability to put the tracks on an unlimited number of iPods, the ability to play tracks on 5 different computers simultaneously -- all things the record companies opposed, and Apple had to fight for.
by disposableidentity November 21, 2008 7:24 AM PST
Sorry. My "Exactly" was in response to dennisobell's comments, not DrtyDogg's.
by disposableidentity November 21, 2008 7:45 AM PST
@DrtyDogg

Once again the record companies are cutting off their nose to spite their face. They are offering other stores amazing terms that Apple is not getting. Otherwise there's no way the Zune store could offer monthly all-you-can-eat subscription and still let you download 10 tracks per month for only about $15. Same with the "flexible pricing". Apple would not hesitate to sell older tracks for less -- it's in their interest (more cheap "blades" to help move their expensive "razors"). No, Apple's only concern is that the record companies would likely raise prices on new and hot tracks. Hey, it wasn't that long ago they were telling us a CD was worth $18, when you could buy a movie on DVD for less. Apple knows where the sweet-spot is to move music. In the music business it's pretty clear the best model is low prices, high volume. And yes, I do believe the music industry would use "flexible prices" jack prices and mess it up.

We know how Apple and the record companies split the 99c from iTunes, and there's not much left after the record companies take their cut. So either the other stores are operating at a severe loss, or the record companies are propping them up to provide some competitive pressure for Apple (most likely, both).
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