Comments on: Antitrust concerns kill Yahoo-Google ad deal

Google gives up the partnership, shying away from the Justice Department's antitrust lawsuit threat and possible damage to its advertiser relations. Yahoo isn't happy.

[onlyauser]

Good

[mbenedict]

Another failed Jerry Yang strategy...

[alan_06]

That's really a huge loss for Yahoo. It'll be emberassing to go back and accept any MS deal hereafter and also facing problems going forward with their immature own ad system.
If you look this issue from another angle, Google has effectively succeeded in playnig it's part in stopping the MS-Yahoo takeover, which would have been a potential competitor for Google.

[Kwasiowusu]

Excellent news!

[Vegaman_Dan]

It was clear at the time that this ad deal was meant to spike any possibility of a MSFT purchase of Yahoo. That worked... but now has failed leaving Yahoo in even worse condition than before any of this happened.

Epic fail.

[Waam]

The day Yahoo sells to MSFT is the day I stop using them. I already hate MSFT dipping their toes into every market and trying to kill all the innovators of those markets.

[Vegaman_Dan]

At this point for Yahoo, will anyone notice if people stop using them?

[jabberwolf]

If you cant take healthy competition, and your product isnt as good, then why bother?
MS doesn't have monopolistic practices, they are just a large juggernaut.
If you want to watch a group strangle innovation and grasp at control, then be upset with Apple.

[Pete Bardo]

"The arrangement likely would have denied consumers the benefits of competition..."

If this Google-Yahoo deal was going to eliminate one of the players in internet advertising, just think what will happen when there is no more Yahoo!

[pase121]

Next to Obama being elected its the best news I've heard all day.

[JCPayne]

Good.... I hope regulators tell Microsoft hands off too.

Hey Yahoo! it is NOT too late to still form a merger with Ebay....
That would certainly rock Google.... Yahoo would get PayPal-Ebay-Craigslist-Skype-Overstock.com-Half.com etc. all under the same roof.
Which in turn would compete with GoogleCheckout-Google-Auction site-Google Talk- and Google's online mall store.

[AppleSuxLeo]

Time for MSFT to pick up Yhoo for pennies on the dollar...and then aquire RIM ;)

[t8]

The biggest winner here is the most evil company that ever existed, MSFT.
But I don't think MSFT will make much headway against Google all the same.

[jabberwolf]

Yeah and they are evil why? Because they are successful. They have huge collaboration with everyone, software and hardware.

So why not now pick on Jews or Asians for being good at math. I mean if you're going to call everyone successful evil, why stop at MSFT?!

[t8]

Um no.
Google is successful and so is IBM. I don't consider them to be like Microsoft

[jabberwolf]

Can the stockholders now PLEASE SUE YAHOO !!

At least kick the people off the board.
It's cost them millions if not billions of dollars.
And all because someone had paranoia about MS... Jerry !!

[Spartan_458]

Yahoo is just plain stupid. They know that the company is failing, but rejected $46 BILLION from Microsoft. Seriously?!?! What were they thinking? This ad deal was never meant to be. You can't have the top two search engines making money off each other. It just doesn't work that way.

[firestarter]

i bet that 33 dollar a share that Microsoft was offering looks really good now doest jerry too bad you shot yourself in the foot.

[mikeburek]

I like Google ads because they are just text links. So many times a page does not finish loading because there is an ad that is not downloading. And if bandwidth caps ever became common, then every ad that automatically starts playing a video would be wasting the bandwidth you paid for.

And I appreciate the text ads so much more than video and big banner ads that I will usually click on a text ad from Google every couple of pages just for the heck of it. But I never click on video or banner ads.

Predicting the future is hard. So right now the Feds think that Google + Yahoo will give Google too big of a market. But what if Yahoo were to now go out of business without this deal, and so their ad network disappears, and then Google ends up picking up the remnants, except explicitly through Google, and not a partnership. And then Google would end up with nearly the same amount of market share anyway.