Comments on: Google's ad quality changes imminent

In coming days, the search giant is adjusting its ad system so advertiser quality is judged at the moment a user searches and ads are placed next to the results.

[eltoro2827]

google..meh!

[HighwayHome]

Just another way to skin a cat...or should I say, skin an advertiser???...

[The Wiethoff]

Its no secret adwords has been hurting in terms of profit margin in recent months. This is just marketing for adwords. They tweak things to rate search relevance all the time. I didn't see any significant technical announcement or did I miss something?

[saintseminole]

Thank goodness I use "customize google" (an add-on for Mozilla Firefox). Because of this, I haven't seen an ad on a Google page in a long time.