Comments on: Online ad twist: Mind your own data

Start-up BlueKai is taking a novel approach in a crowded market for Internet ad tech. The privacy pitch: Consumers can tweak the data held about them.

[techie2479]

I'm all for a company that claims it will help maintain separation of my personally identifiable information on the net. But I would prefer a model where I received compensation for providing my "intent data." This is also why I have a problem with the credit reporting bureaus: they aggregate, manipulate and re-sell my personal information. So where's my cut?

[FranciscoJRamirez]

Hi Techie:
Here is the real scoop. Several years ago I had vision to build the next generation of marketing system - a system that enabled a mutually rewarding cooperative relationship between consumers and business. I submitted a patent, built the system, and we are now in beta at www.KindClicks.com
I first learned of the BlueKai efforts in late January this year when news leaked of the ?stealth? effort. I engaged Omar directly to see if there was an opportunity to work constructively with one another. Frankly, I am surprised by some of the similarities I see in the BlueKai beta. Maybe I was too much of an idealist at the time and should have exercised more caution regarding that conversation.
However, being an optimist I do take some solace that there are key differences from what has been mentioned here. From what I understand of the article and cursory review of the BlueKai beta site I believe our KindClicks vision and solution address fundamental make/break issues in a superior manner that will deliver much more value for our members, advertisers, and nonprofit partners.
I would very much welcome you to consider the value of our system and membership. Our AdGive (TM) system will safeguard your data and promises to enable you to fully and directly participate in all the income and value made possible from your participation (alternatively you can designate your choice of nonprofit organization as the beneficiary).
KindClicks cooperative marketing system results in personal profit, business efficiency, and social good.
Thank you,

Frank Ramirez
Founder and President
KindClicks

Help yourself.
Help the world.
Join KindClicks.
www.kindclicks.com

[brian.lee]

You and I don't mean you personally but instead the general population doesn't have a sense of entitlement, and thats what the problem is. Forget online advertising look at banks and credit card companies, banks take your money lend it out to make money at the same time they charge you money for taking out what rightfully yours. Credit card companies do the exact same thing and have been for years, people just don't demand enough they let companies walk all over them. But this is just the case in north america I think.