Comments on: AOL targets ads to the iPhone

The Internet media company says an update to its Platform-A advertising system will enable it to serve as many as 75 million ads to the Apple smartphones every month.

[Penguinisto]

Hrm. Wonder what it would take to build an ad-blocker for iPhone's Safari (or better yet, Firefox Mobile for the iPhone with the ad-block extension)?

Even with a big screen, I imagine that desktop real-estate is tight in there, and I wouldn't want to waste the time, space, and bandwith on adverts while using the thing... let the few Windows Mobile users deal with that mess.

[Vegaman_Dan]

Any such ad blocker would surely be banned from the Apple Apps store and only available for jailbroken phones with Cydia or Installer on them. It's the sort of thing that Apple would release a new firmware version to target such things specifically.

[Seaspray0]

This is bad news for iphone owners. History has shown that being the "target" is not a good thing. And who is willing to step up and say, "I love adds! Give me adds!"

[mishmash0101]

Apple iPhone users are just now starting to realize what its like to be part of the majority (instead of the ignored minority). This is just the start. Tons of ads, spam, and virus's are coming soon straight to your phone.

[ralfthedog]

You guys don't get it. iPhone uses will not be getting more adds, it is just that the AOL adds displayed on the iPhone will be formatted for the iPhone. You get the same number of adds from the same add company, just displayed to fit on your iPhone.

They might decide to display a different more upscale add, They do this anyway by IP address. Sorry, but no story here.