Comments on: IBM says big business is readying for change

Latest CEO survey finds execs are looking to partners and customers for new ideas about business processes.
Photo: CEOs on collaboration

Why pay Consultants? Listen to its Customers and Employees.

I have learned over years of consulting, that consultants usually get their ideas from customers and employees. Senior management should learn to listen to these people rather than paying big dollars to consultants.

But then how will management get the kickbacks and be wined and dined. Follow the Money.

[Captain_Spock]

"Senior management should learn....

... to listen to these people rather than paying big dollars to consultants"... If consultants are not hired by any management for that matter - how will analytical and reporting methods that are absent in the "mind set" of "customers and employees" be available to Senior Management for Decision Making!

[phillipeb]

free: the new cheap

I have been noticing as of late the growing trend in third party marketing. Marketing something that isnt theres. I think its interesting that ceos are taking user feedback and revamping there buisness model accordingly. We are seeing buisness more as an evolving virus, something that is not set in stone can not become stagnant and will be less likely to go under. Although i think there is much to be said about the infalability of a ceo's choice in a company. some times it is the manic beliefs of the ceos that keep the positive spin on a company and the fear away from investors. I think its important to listen to evolved common sense from the customer base but one should not forget who started the company and the vision they had to begin with