Comments on: Google beats Microsoft, Coke in brand stakes

For the second year in a row, a tech company ranks as most powerful global brand, market researcher says.

[jeroneanderson]

what does google stand for?

The article says it is very clear what google stands for but I'm not sure how true this will be for long. Google obviously stands for search but as it expands its business into online office products, image and publising solutions, functionality as a portal etc it is less clear what drives this company. It seems possible that it has lost its focus on search with what might be a one hit wonder search technique and become involved in the morass of other highly competative technology solutions which google does not really hold an edge in. Google documents or orkut are not google inventions. Instead they are what a rich company buys when it has money. Other search engines based on better algorithms in the future have the potential to beat google although the search and database power of the google network would be hard for any startup to match. A shift in advertising revenue and stock capitalization could undermine the cash pile google depends on and unless it really stands for a superior search engine for the future what is it really worth. All these things lead me to wonder what really is the value of google, what is its future and what does google stand for today and what will it stand for in the future.

[dndk82]

it stands for Search and search means everything

I'm a bit more positive. Google is on the growth curve, and there's no reason why it just limits itself in "searching" text literally. In contrast, if it doesn't leverage its current power to jump into other areas (with providing searching is the point), other competitors will take on. Google currently is mainly a service company, that's why user base is critical. I think acquiring other companies is just normal thing other companies are doing, not just Google. It doesn't mean they "steal" inventions from anyone. A shift in advertising revenue? It's possible, but to whom when Google is the leader in that market?
There are numerous areas that googl will jump in to grow, and we'll see. Lastly, I'm not advocating Google because it's my fav. search engine, just because some of your points seem too negative.

[TyGraham]

For now....

I may win a Nobel Peace Prize for the brand I created by myself, with no formal degree!! I don't expect you to believe this lunacy, just pay attention, because soon, everyone is going to get blipd!