Comments on: Microsoft shakes up Windows marketing unit

Longtime veteran Bill Veghte will head a new Windows Business Group, overseeing marketing and product management for the OS.

[RompStar_420]

not supprised

Must be a problem there with that Vista, otherwise a reshuffle would not be necessary if things were going well.

I hope MS fixes it's ways, or there be hell to pay.

[RompStar_420]

not supprised

Must be a problem there with that Vista, otherwise a reshuffle would not be necessary if things were going well.

I hope MS fixes it's ways, or there be hell to pay.

[wolivere]

Hos is it a shake up?

If this is the continued reorg from 2005 into the 5 buissiness units ?

[wolivere]

Hos is it a shake up?

If this is the continued reorg from 2005 into the 5 buissiness units ?

[jd1023948]

I have a great idea for a Vista ad...

How about a clip of Ballmer smashing a chair over his monitor after he gets one more #@%$ing security pop-up than he can stand?

It could be titled "The worst day with a Mac is better than the best day with a PC".

[ozidigga]

haha

Hahaha I'd like to see that advert, very perceptive view of Ballmer I must say. What M$ really need isn't a new marketing plan but a new mission statement...like 'Don't be Evil'(Sorry it's taken) and commit to it. No amount of marketing is going to change the general perception of how M$ conduct their business without a bit of good will.

[jd1023948]

I have a great idea for a Vista ad...

How about a clip of Ballmer smashing a chair over his monitor after he gets one more #@%$ing security pop-up than he can stand?

It could be titled "The worst day with a Mac is better than the best day with a PC".

[ozidigga]

haha

Hahaha I'd like to see that advert, very perceptive view of Ballmer I must say. What M$ really need isn't a new marketing plan but a new mission statement...like 'Don't be Evil'(Sorry it's taken) and commit to it. No amount of marketing is going to change the general perception of how M$ conduct their business without a bit of good will.

[ozidigga]

The Wow starts when?

'Where would you like to go today' sometimes should have been rephrased 'Where would you rather be right now' when it comes to working with windows. And the new slogan 'WOW starts now' really just don't cut it. The release of a new OS is pretty much the equal of reinventing the rail-road, sure it's an improvement but the WOW factor is gone. Just something for the new marketing unit to think about:)

[ozidigga]

The Wow starts when?

'Where would you like to go today' sometimes should have been rephrased 'Where would you rather be right now' when it comes to working with windows. And the new slogan 'WOW starts now' really just don't cut it. The release of a new OS is pretty much the equal of reinventing the rail-road, sure it's an improvement but the WOW factor is gone. Just something for the new marketing unit to think about:)

[Gayle Edwards]

As Microsoft continues to struggle...

Im afraid this sort of thing is pretty typical of any major company which is in, serious, trouble.

And, based upon Microsofts obvious-problems, I would expect to see many more examples of their, increasingly-visible, desperation in the near future.

Based upon typical corporate-behavior, evidence of this will most probably include an increasing number of; internal power-shifts, SPIN-campaigns, increased advertising-expenditures, and a continuous string of "reorganizations", and, alleged, "re-purposings".

But, I, personally, seriously doubt that, in the end, Microsoft will actually be able to effectively alter their fundamental corporate-culture (based upon their previous, and still clearly ongoing, apparent inability to actually produce viably-competitive products, within a truly open-marketplace).

Its truly sad, but, it appears that Microsoft is finally, seriously, beginning to reap the results of its decades of consumer, and industry, abuses, arrogance, and genuinely lack-luster, over-priced, products.

Of course, Microsoft does still have billions of dollars and many, capable, engineers... However, the real problem, within Microsoft, has always been their business-practices, and the effect that their underlying market-strategies have had on their product-priorities, and behavior...

Frankly, the term- spoiled-bullies, ...comes to mind.

Id, honestly, like to think that Microsoft -could- turn itself around. But, as an IT professional, with decades of experience, ...charged with making long-term IT-infrastructure recommendations, ...my suggestion is to hope for the best (Microsoft, finally, will straighten itself out), ...but, ...plan for the worst (plan on maintaining a robust IT-infrastructure, without relying on Microsoft-technologies remaining a core-component of the computer-industry).

Anyway, those are my thoughts on the matter.

[Gayle Edwards]

As Microsoft continues to struggle...

Im afraid this sort of thing is pretty typical of any major company which is in, serious, trouble.

And, based upon Microsofts obvious-problems, I would expect to see many more examples of their, increasingly-visible, desperation in the near future.

Based upon typical corporate-behavior, evidence of this will most probably include an increasing number of; internal power-shifts, SPIN-campaigns, increased advertising-expenditures, and a continuous string of "reorganizations", and, alleged, "re-purposings".

But, I, personally, seriously doubt that, in the end, Microsoft will actually be able to effectively alter their fundamental corporate-culture (based upon their previous, and still clearly ongoing, apparent inability to actually produce viably-competitive products, within a truly open-marketplace).

Its truly sad, but, it appears that Microsoft is finally, seriously, beginning to reap the results of its decades of consumer, and industry, abuses, arrogance, and genuinely lack-luster, over-priced, products.

Of course, Microsoft does still have billions of dollars and many, capable, engineers... However, the real problem, within Microsoft, has always been their business-practices, and the effect that their underlying market-strategies have had on their product-priorities, and behavior...

Frankly, the term- spoiled-bullies, ...comes to mind.

Id, honestly, like to think that Microsoft -could- turn itself around. But, as an IT professional, with decades of experience, ...charged with making long-term IT-infrastructure recommendations, ...my suggestion is to hope for the best (Microsoft, finally, will straighten itself out), ...but, ...plan for the worst (plan on maintaining a robust IT-infrastructure, without relying on Microsoft-technologies remaining a core-component of the computer-industry).

Anyway, those are my thoughts on the matter.

[Chuck37]

My $0.02

Gayle Edwards comment on this story is an interesting perspective from an IT professional. Here is a similar perspective from a typical home/casual computer user who has used a Mac since 1989 to surf the internet, exchange email messages and used non-MS word processors and spreadsheet programs for light duty personal use.

Besides the three Macs in my house running OSX I also own and use a Windows PC laptop solely to run a marine charting software program available only for PC's. The laptop is presently running XP Pro, gets the job done and doesn't crash too often. I will not be upgrading to Vista because I absolutely refuse to buy other MS products -- not because I have a poor opinion of Windows as a capable operating system or believe MS apps to be inferior --- but rather because as a matter of principle I believe MS is a monopolistic, arrogant and abusive corporation.

I agree 100% with Gayle Edwards description that "the real problem, within Microsoft, has always been their business-practices, and the effect that their underlying market-strategies have had on their product-priorities, and behavior... frankly, the term- spoiled-bullies, ...comes to mind ... its truly sad, but, it appears that Microsoft is finally, seriously, beginning to reap the results of its decades of consumer, and industry, abuses, arrogance, and genuinely lack-luster, over-priced, products.

Thank you Gayle Edwards for saying in print something I have long felt about MS. Especially the part about abuse and arrogance.

As an aside to the main topic here, I have long felt that MS was able to come out of the anti trust suit by the feds as well as they did a few years ago not because of the merits of their case but, because of the buckets of cash available to them, they were well able to afford a better legal team than the U.S. Justice Dept. IMO, MS is continuing to abuse their monopoly position in the desktop OS market.

MS does not need to shakeup their Windows marketing unit -- they need to establish a Corporate Ethics in Business unit, fire Steve Ballmer and others of his ilk and get some people aboard who are truly honest and innovative. Money and monopolistic power have corrupted MS.

[Chuck37]

My $0.02

Gayle Edwards comment on this story is an interesting perspective from an IT professional. Here is a similar perspective from a typical home/casual computer user who has used a Mac since 1989 to surf the internet, exchange email messages and used non-MS word processors and spreadsheet programs for light duty personal use.

Besides the three Macs in my house running OSX I also own and use a Windows PC laptop solely to run a marine charting software program available only for PC's. The laptop is presently running XP Pro, gets the job done and doesn't crash too often. I will not be upgrading to Vista because I absolutely refuse to buy other MS products -- not because I have a poor opinion of Windows as a capable operating system or believe MS apps to be inferior --- but rather because as a matter of principle I believe MS is a monopolistic, arrogant and abusive corporation.

I agree 100% with Gayle Edwards description that "the real problem, within Microsoft, has always been their business-practices, and the effect that their underlying market-strategies have had on their product-priorities, and behavior... frankly, the term- spoiled-bullies, ...comes to mind ... its truly sad, but, it appears that Microsoft is finally, seriously, beginning to reap the results of its decades of consumer, and industry, abuses, arrogance, and genuinely lack-luster, over-priced, products.

Thank you Gayle Edwards for saying in print something I have long felt about MS. Especially the part about abuse and arrogance.

As an aside to the main topic here, I have long felt that MS was able to come out of the anti trust suit by the feds as well as they did a few years ago not because of the merits of their case but, because of the buckets of cash available to them, they were well able to afford a better legal team than the U.S. Justice Dept. IMO, MS is continuing to abuse their monopoly position in the desktop OS market.

MS does not need to shakeup their Windows marketing unit -- they need to establish a Corporate Ethics in Business unit, fire Steve Ballmer and others of his ilk and get some people aboard who are truly honest and innovative. Money and monopolistic power have corrupted MS.