Comments on: Microsoft makes Massive bet on in-game ads

Software maker buys Massive, which serves up ads within games, to be key part of its online strategy.

[JFDMit]

Sadly inevitable

There is no aspect of life that isn't touched by advertising and videogames are no different. I played an online RPG a few years ago (set in a medieval fantasy world) that had Amazon.com vendors hanging around the major towns, allowing players to cash in various tokens for additional game content. It just felt wrong: intrusive and anachronistic, a reminder of the commerce-obsessed world people who play fantasy games are often trying to take a break from.

While some advertising may add to in-game realism (a modern citiscape with Nike, Coke and Sony billboards is arguably more 'realistic' than one with non-esistent products), its a short road to intrusive and annoying. Just look at TV.

If ads are going to appear in games, they need to be controlled by the same rules that govern product placement in films. I don't want my lvl 60 Ninja/Warrior/Mage questing for the 'Tylenol Helm of Healing' or the 'Preperation H Pants of Comfort.'

[umbrae]

True

I thing in game ads can be used, but, like this example, it will be exclusive to certain types of games. Of course, Sports games can be riddled with advertisements. Sports are already "HEAVY" on ads, so this makes "sense" in the game and does not distract. In the Matrix MMORPG, this even works with the cityscape and billboards. However, Fantasy RPGs can NEVER have advertising in them. The Amazon.com vendors would destroy the immersion and wreck the experience.

What worries me most? Does this mean games that are not "appropriate" for advertising be pushed from the market because they will never have this revenue stream?

[MadKiwi]

"They get it, and they may not even know they got it"

Sounds awfully subliminal to me and wasn't that outlawed for film and television? No wonder it appeals to Microsoft.

[Bill Dautrive]

More proof that MS is stupid

You can not throw ads into a game in any manner, and still retain immersiveness. It is a contridiction.

Typical of MS. How about creating a game so damn good, people won't might paying a bit more? Oh wait, this is MS we are talking about.

[nightveil]

Indeed...

You can put advertisements in games and retain the immersive
nature of the experience. Massive's existence proves this. If it
didn't work, the company wouldn't be in business. While certain
genres of game don't lend themselves too well to advertising, there
are more and more that do.

It's smart business on the part of Microsoft. See a trend that works,
jump on it and eventually profit from it.

[ImperialPanda]

Yes of course.

But you can throw ads into a movie and keep it immersive? I think it's a bit more complicated than either-or... =P

In-game advertisement definately has quite a large potential, if done discretely and eloquently.

[technewsjunkie]

Microsoft's contribution to gaming - Advertisements

But hey, they're "doing it for their users".

Yeah right.

They're in the face of users.