Comments on: Microsoft's Bach pitches 'user-driven marketing'

Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."
Photos: Talking marketing at Mix '07

[Sam Meager]

User-Driven Marketing Concept Is Not New

These guys have already started the tread - by letting everyone to create their own marketing commercial - for FREE: http://www.videoadfactory.com

[fred dunn]

Vista certainly wasn't user-driven, as well...

MS embrace of DRM in the OS certainly wasn't user-driven. Give me a break Microsoft has wandered from what the "user wants" to what "Microsoft wants the user to want".

[Schratboy]

Microsoft...User driven? Hahahahahaaha

Microsoft execs will say and do anything if they can figure out how to bill someone for it.

[txholdem75]

USA Today would disagree

http://www.usatoday.com/money/advertising/2007-04-29-watching-marketing_N.htm

[txholdem75]

USA Today would disagree

http://www.usatoday.com/money/advertising/2007-04-29-watching-marketing_N.htm

[m.o.t.u.]

Microsoft based lifestyle.........

what a bold and exiting vision for the future. Who could have imagined in their wildest dreams using Marketing as a foundation for building social networks, information sharing & entertainment? Whole generations of people will now be assured of an enhanced life experience - thanks to the magic of Marketing.
Seamless corporate intergration - your new Microsoft Lifestyle.