Comments on: AMD looks for fix during rough year

The next several weeks could dictate whether significant changes are required to get the company back on track and well positioned against Intel.

[ColdMast]

AMD problems started when...

... they Purchased ATI

both companies struggled through the merger and AMD took a big risk to gain more resources, then out of almost no where, Intel drops core, then core 2.

I remember criticizing Apple for not going with AMD, boy was I wrong.

I agree with this article, AMD has to innovate and they has to do it quick, if they get the ball back in their court they have to take it and run for another 4 years to recover.

Intel before had to resort to FUD and AMD had to undersell their chips so companies would buy them, now Intel actually has a great product, and AMD has to respond with a greater one.

[hounddoglgs]

Hope they can get it together

Intel's Core 2 Duos are definitely a better product, but I really hope AMD (and ATI) can get it together again. I think AMD's competition was a windfall for consumers at a time when Intel was not giving their best effort (anyone who know's anything about it can tell you the initial Pentium 4 architecture was NOT a step forward), and maybe helped to drive prices down a bit. The same can be said for ATI (remember the Radeon 9800 Pro?).

[Mister Winky]

Quad Core is Key -- AMD Made a Major Strategic Mistake

AMD seriously screwed the pooch when they didn't match Intel's quad core offering. Maybe AMD's quad core chip will be faster...when it arrives. Maybe it is a better long-term strategy...when it bears fruit.

AMD can't afford to launch products 3-4 quarters behind Intel and tell their major customers, "just wait, our product will be better than what they offer right now." The simple truth is, Intel offers quad core chips right now that significantly outperform AMD's fastest offering and Intel is working on even faster designs while AMD is stuck selling dual cores -- that's all that matters in the performance and pricing game (especially since the latest and greatest chips generate the most buzz and profit), not the internal architecture of how the cores communicate across the bus.

Sorry, AMD -- you only have yourself to blame for this strategic blunder.

-Mister Winky