Comments on: Dell Web site snubs Intel's Viiv

PC maker elects not to promote the chipmaker's home entertainment marketing campaign on its Web site.

[Drewzilla]

Marketing Tip

Select a name that can be pronounced. Centrino works. Viiv does not.

root.

[rklrkl]

Dell UK print ads still Intel-only?

Whenever I've checked a Dell ad in various UK newspapers, they seem to *only* feature Intel desktops and laptops - I've yet to see one Dell/AMD print ad since Dell started selling AMD desktops. Anyone else seen a UK print ad for Dell/AMD?

[Ryo Hazuki]

Money?

I haven't. But that happens probably because Intel sells more than AMD.

[tipper_gore]

Viiv-only NBC programs -- Rootkit redux? I hope not.

NBC's shows available on the Web are as near as I can tell all Viiv-only, which is at best weird and annoying, not to mention smacks of crappy PR. First, one has to download and install a program which checks for Viiv, and although usually profoundly offended as well as immediately turned off stuff like that I got suckered in 'cause I wanted to see Heroes. Given the Sony rootkit debacle I must have been out of my freaking mind, and God only knows what kind of damage I've done to my system, but the long and the short of it is that nasty little program told me I'm not allowed to watch NBC shows (which includes commercials BTW!) on their website because I don't have Viiv. Oh well, back to BitTorrent I guess (and ironically no commercials). Smart NBC, really smart. Give the networks another ten years, and they might actually wake up to reality.

[john55440]

ViiV - Poorly Explained/Marketed

>Intel's Viiv, is a poorly understood collection of hardware and software technology that is supposed to make it easier for consumers to put a PC at the heart of a home entertainment network.<

In their commercials/marketing, I don't see Intel answering the question: "What can a Viiv computer do that a non-Viiv computer can't."

Viiv just sounds like (????) a new DRM scheme that almost nobody supports.

[tall_david]

Bad planning

I think the whole digital home concept was the brainchild of the then strategic planning director Kevin Corbett back in 2001. It was a very poor idea in the early days and the consumer market has proven that out. Platforms are good ideas from a planning persective to determine usage models but to lay your whole product line on a consumer usage model most likely was not too brilliant. Dell was an Intel exclusive die hard, that had to be a painful divorce.