Comments on: Intel's Viiv-talking pitch for PCs

Future digital home is supposedly called Viiv--but you wouldn't know it from first Viiv PCs.

[Peter Bonte]

OK, like i see it

its software to easily set up a local network and stream the
content to different media hubs. Looks like iTunes can do that
easily, what's the extra input from VIIV ?

Viiv - Definition

Viiv - A fancy certification that intel made up to make normal computer functions sound new an exciting in order to make a profit: Not impressed.

[ballssalty]

Definition = DRM Lockdown

First any PC can do what Intel is claiming is the big reason to get a Viiv PC. Any computer can stream music and video to a TV. Viiv adds DRM so that content from online music and video stores cannot be streamed or converted unless used by an approved "Intel approved, Viiv", device.

And that means all these services like Napster, Rhapsody, Yahoo! Music, Vongo are all going to eventually require you have a Viiv PC or compatible device. XP, 2000 and '98 users will be out of luck.

Hopefully Windows Vista will be a complete and total failure at retail along with Viiv.

[fred dunn]

Agree...Nothing new here except branding.

Another brilliant idea from Intel.

VIIV

I think it's the roman numerals for 64... VI IV.. as in 64 bit processor.

[jdbwar07]

So true.

Since they either can't or won't do something to actually improve their processors, they scam consumers into buying a special DRM-enabled "Viiv" computer in order to playback digital media. Oddly something we already should be able to do.

[eBob1]

Here we go again

It seems that almost every computer company has been trying to get into the home media thing. The problem is that most of these devices seem to be a step or two out of touch with what consumers actually want, and are therefore flops in the marketplace. Once word gets out about the limitations of these platforms, people will avoid them like the plague. These problems are probably more related to fear from content providers rather than these companies being unable to deliver the solutions that consumers are going to want.

The main thing that consumers are going to want to do is record hi-def television from any source (cable, OTA, satellite, etc.) and probably burn some of this content to whatever next-generation DVD format wins out (HD-DVD or Blu-ray) for archiving because some television moments are never released on DVD and hard drives would otherwise fill up fast with hi-def content. With analog television, consumers already have had this power with the VCR for more than 25 years. The content companies are going to want to stop this sort of thing or at least have some kind of control over it (hence the broadcast flag and HDCP). I am afraid that the best that a future regular-Joe consumer can hope for is a hopelessly crippled product.

[ss_Whiplash]

Does anyone else see the irony?

We have a story about the lack of anything innovative in VIIV PC's, marked as a "high impact" story. Hmmm.....

[Maccess]

It's not in the Hardware. It's the software.

I have decades old computers that can do really fancy stuff with multimedia: Old Mac IIfxs and Quadras, Amigas, even old PCs capable of full frame rate video.

The hardware is just one part of the equation, but software is what allows you to actually do fancy stuff with these machines.

Heck, I've even edited video on a Mac SE (edit list type processing).

[jesmac418]

Tech advancements slow so its reinvent time

Speed advancements have ceased or at least slowed a great deal.
So CPU companies have to reinvent the wheel. Or at least market
it like it`s something new. Since speed improvements have
slowed.
Their is really no good reason to keep replacing your PC every
two years. That`s bad news for Intel,Dell, Hp and AMD. So they
had to create another upgrade that would encourage the
comsumer to keep buying. With Vista at least 8 months away,
and who knows if that is written in stone! It remains to be seen if
comsumers which buy into the multi media PC. I personally
don`t need another thing to add on my multi media shelf.

[Swalters1]

More Anti-Trust Evidence for AMD

Intel's at it again. They've decided to create a "magical" brand that does something no one elses systems are able to do so that they can push out competition. It doesn't imporve anything, and it's not a significant hardware change, or even a significant software change, it's a sticker, and some code to prevent people from using content on other non-intel pcs. I remember when Intel introduced MMX technology (a set of instructions programers rarely used in games) and then made software companies roll out "MMX" only products. I know what you're thinking, but those programs did use the MMX insturctions, and right you are! But when Cyrix and AMD introduced their MMX CPU's the same software wouldn't install, why? Intel had made the software companies use installers that would only work if they saw "Intel and MMX" not just MMX.

They tried this again with the first generation Centrino Laptops, requiring you to use only Intel Centrino branded hardware (same hardware, new sticker) with their laptops or all centrino features were disabled. I'm not talking about Centrino CPU's, but add on devices such as network cards, wireless cards, etc.

This is the same strategy. Intel is already pushing online content providers to only let content play on ViiV PC's. That way consumers who want access to that content will be more likely to buy ViiV devices and PC's, effectively pushing competeting companies out of the market.

So what's so bad about that? It's a good tactic and it's exactly what landed MS in court. But wait.. it's new content right? It's not like it was avilable to everyone and now it's only ViiV! Wrong. Take a look at the new marketing with NBC. Exclusive video of Studio 60 and Heroes... wait.. last week those were avialable to everyone, but now future versions are only for ViiV users!

Time for Intel to get smacked back in line, and stop inventing new "standards" that are nothing more than software lockouts to stop the competition. And you thought MS was bad...