Version: 2008

Comments on: Fake reviews prompt Belkin apology

Networking-equipment company says sorry after an employee offers to pay for good Amazon reviews.

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by basshawg January 19, 2009 10:53 AM PST
belkin networking products blow, was that mentioned on amazon?
Reply to this comment
by gsmiller88 January 19, 2009 11:00 AM PST
And everything carrying the name "Belkin" is overpriced.
by humanssssss January 19, 2009 1:06 PM PST
Belkin products have done good for me. I'm still using them and will continue to buy more.
by Flewy78 January 19, 2009 2:08 PM PST
humanssssss,
good comment. Here's your $0.65.

Regards,
Mark Bayard
Belkin business development representative
by humanssssss January 19, 2009 2:36 PM PST
I would like to call Flewy78 out as a liar. I did not receive any money from Belkin to write that comment/reveiw or what you people call it these days on the Internet. Even if I did, I would say the same thing, or even better I'll go into detail how they are so consumers around the world can enjoy reading my review and the value Belkins bring to the marketplace.

Belkin products have done me good and I have no ill will against them just because people here do "group-thinking".
by Random_Walk January 19, 2009 4:10 PM PST
I think that Flewy78 was making a joke, not an accusation. Lighten up.
by ti99_forever January 19, 2009 11:02 AM PST
yes belkin networking products blow, and their customer support is even worse...

I bought a wireless router, it was dog slow and dropped consistently. I contacted support via the website, they promised me something for using their site, then didn't deliver.

Their problem resolution both via electronic and voice means was non-existent and very unprofessional. When I complained that I did not recent the "product promotion" I was promised via the website support, they simply told me to try again. Did so, the website was broken.

they should stick to making cables, if they can even do that right these days...
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by rnieves1977 January 19, 2009 11:03 AM PST
This is definitely not uncommon. Manufacturers and retailer sites have had their hands in reviewing their own products. ESPECIALLY the buyers from online retailers who need to push that product out the door. I should know I used to work at a well known online retail store. =) Any time you read a review, take it with a grain of salt, especially if there aren't that many reviews for a particular product and the only 2 or 3 reviews are stellar.
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by ghostfear January 19, 2009 11:07 AM PST
Consumer should send a message to these type of companies, you do this, and you get caught, you are over.
by humanssssss January 19, 2009 1:08 PM PST
@ghostfear

why can't someone be paid for their labor to write reviews. cnet, techcrunch, etc. all write about a product they don't have a clue and rave about it. Personal opinions based on information are not the right of the individual to make qualifying statements because in the end, people are bias upon the capital they receive.
by da_bombdiggidy January 19, 2009 1:38 PM PST
@ humanssssss

When do end users get capital for the products they use? The idea for end users to write reviews is to allow people to receive an opinion about a product in an every day setting. One thing you don't get from a corporate reviewing site is long term experience or compatibility to other equipment. In the end, why can't the world be a bit more honest and forth right?
by humanssssss January 19, 2009 2:49 PM PST
@da_bombdiggidy

Do you buy based on infomercial using PAID actors? I don't but you probably do. I don't see this as any different than people writing good reviews getting PAID.

Why there aren't as many users writing bad reviews about Belkin products, probably because the products aren't that bad or people aren't paid good enough to write bad reviews. Why would people spend the time writing a bad review when they get no benefit from it. Those who write that the company is unethical, give me a break, when you're trying to make money, you always want to put your product and/or service in the best light.

There's always an option to not buy. When you don't buy the product, you can't really write how bad it is. =) Kinda funny huh?
by Dalkorian January 20, 2009 9:01 AM PST
by humanssssss January 19, 2009 2:49 PM PST
Why would people spend the time writing a bad review when they get no benefit from it.

---------------------------------------------------------------------

I can't believe I just read that. Are you serious? Do you really base every decision you make on whether or not someone is going to PAY you for it? Really?

People write bad reviews because they're mad at a company that they feel has wronged them. Sometimes they want to protect others from having the same bad experience, sometimes they just want to bring the company down. [CNET editor's note: Personal attack deleted.]
by da_bombdiggidy January 20, 2009 10:53 AM PST
@ humanssssss

No I don't buy things from infomercials. Where the issues lies is in identification. I know a person is an actor in an infomercial. I don't know when an anonymous reviewer is being paid or not. The assumption is these are reviews from actual end users of the product. People write bad reviews to help other avoid the same pitfalls. People don't get anything extra for all the time wasted by companies having to deal with their problems or mistakes. People writes bad reviews are trying to get back at the company for wasting their time and money. You sound like a very money driven individual. I feel bad for you. I open the doors for others. I share my discounts. I donate money even when I don't get a tax receipt. You don't have to even be religous to see value in the Golden Rule. As for your option not to buy, then how is a person to chose from a variety of similiar products on the shelf? What should a person do after then have burned by the misrepresentations made by a company's false claims? Why do companies feel they have to put themselves in a "good light?" Does anyone label their product as a bad product? It would really help. Imagine if the rest of the world worked the way you described. I would never take another pill or eat another processed food. There is a reason why the word "fraud" exists.
by ghostfear January 19, 2009 11:06 AM PST
why would I ever buy product from a company with this type of ethics?
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by myles taylor January 19, 2009 11:11 AM PST
The only bad thing is that they got caught. If you can show me a large company with unblemished ethics....well they don't exist. I suspect that everything you buy has some unethical practice behind it somewhere down the line.
by inachu January 19, 2009 1:26 PM PST
I might in the near future as I never tried their products before.
But I am a happy convert to D-Link. Solid wifi connections that never ever get disconnects!
by Random_Walk January 19, 2009 4:51 PM PST
I think you have the solution to the problem.

Amazon should simply remove all user reviews for all Belkin products and replace the review text with a simple statement that says

"We have removed and locked all reviews of this product because the manufacturer was caught paying for fake positive reviews"

A statement like that would be enough to rattle any other company thinking about doing it. It would also tell potential customers the truth.
by bruceslog January 20, 2009 7:41 PM PST
WHoa, I agree with randomwalk !
Great thinking !
I Like It !
by bj1126 January 19, 2009 11:20 AM PST
Astroturfing has become a mainstream tool for everything from political campaigns flooding comment sections in newspaper websites, to marketing efforts like this, to stuff as silly as video game development in MMOs. It's getting wildly out of hand.
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by teachtopia January 19, 2009 11:25 AM PST
Belkin at least reads their reviews (I am not excusing their actions).
I think it is important for all companies to see what real consumers are saying about them.
From there, they should communicate with the disgruntled customers and try to resolve problems.

How many times do we see a company simply get flamed online, but through their market share they simply operate as business as usual?
Reply to this comment
by Qwavel January 19, 2009 11:33 AM PST
Did they fire the guy?

If they don't, they are sending a message.
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by Penguinisto January 19, 2009 11:47 AM PST
Heh - "the guy", or "an employee" was likely working under company orders, but now that Belkin got caught, it's time to sacrifice the scapegoat...

Astroturfing is nothing new - just that some folks are better at it than others. Google "Ferrari", "Laptop" and "Microsoft" as a search term sometime:
http://www.google.com/search?hl=en&q=ferrari+laptop+microsoft&btnG=Google+Search&aq=f&oq=
Reply to this comment
by Seaspray0 January 19, 2009 12:37 PM PST
So the one and only reference you can come up with concerns microsoft? Tell me, penquin. Are they the ONLY company that has given products away to those who review them? Or, are you still a troll who will lie, cheat, or skew the truth against microsoft.

Racecar drivers get free tires, Executives of just about every company gives out ball game tickets to clients yearly, politicans get free trips to resorts around the globe and all you can come up with are a few lousy laptops? Pathetic!
by DrtyDogg January 19, 2009 1:18 PM PST
For another example of atroturfing see any comment by Penguinisto.
by Vegaman_Dan January 19, 2009 2:04 PM PST
Add "Apple" and "Linux" to your search query as well and you'll see the hits just keep on coming.

The point being that all these companies and products seems to be accused of it from time to time.
by Random_Walk January 19, 2009 4:14 PM PST
http://www.sourcewatch.org/index.php?title=Astroturf

The phrase began in politics, but has extended to convey any fake campaign to influence opinion by a group or person with vested interests in the outcome.

Vegaman_Dan, I looked for examples of Astro turfing using Linux or Apple, and could not find any. Can you give some examples?
by Penguinisto January 20, 2009 6:59 AM PST
Heya Dan!

Sorry to burst your bubble, but seriously - in the tech world, "microsoft" and "astroturf" are almost synonymous.

I also tried adding "apple" and/or "Linux" to search for instances where either of the two entities may have astroturfed... found nada. So you got any evidence that either of the two have been credibly accused of any such thing, or were you just reacting without thinking?

@Seaspray: Nice try, but not quite. Clients != journalists. Review machinery and demos are given out, yes - but with strict rules about the equipment being returned. The Acer Laptop scandal perpetrated by Microsoft was no such thing... and a software corp giving out free $2000 laptops to bloggers for them to keep? Puh-leeze... that ain't no demo.

@DrtyDogg: Hate to break it to you, but no one pays me to speak truth to power in this joint... I do this all on my own.

/P
by DrtyDogg January 20, 2009 7:19 AM PST
http://reviews.cnet.com/laptops/apple-macbook-pro-15/4505-3121_7-32126842.html
How is that anything different this? " Apple supplied us with the 2.33GHz 15-inch model, which has a base price of $2,499."
by Vegaman_Dan January 20, 2009 9:19 AM PST
Penguinisto wrote:

"@DrtyDogg: Hate to break it to you, but no one pays me to speak truth to power in this joint... I do this all on my own.
"

MUAHAHAHAHAHAA! That's rich! You first claim to not own, use, or support *any* Microsoft products, yet just last week you admitted to having a Vista x64 machine that you were using. Interesting use of the term 'truth' there, Penguinisto. You give a new definition to it that the dictionary certainly does not agree with.

Also, I googled 'astroturf', 'Microsoft', 'Apple', and 'Linux'. Google came up with 6,310 hits. If you found no results at all, perhaps you had a typo in your query. You may want to try again. It took less than 10 seconds to debunk your claim right there. Really, you should try it yourself before making such silly comments. :)

Penguinisto, it would really be easy for you to improve your reputation and even gain credibility simply by stopping your bigoted hatred campaign against all things MIcrosoft and consider using honesty as a guide.
by Penguinisto January 20, 2009 8:47 PM PST
@DirtyDogg: Your reference was a term-limited demo, where CNET had to give the Apple hardware back to Apple. Microsoft's Acer laptop giveaway were gifts. Please learn the diff.

@Dan: Nice try, but you have no examples of where Apple or any Linux entity tried to bribe public opinion. None. So instead of whining about this imagined hatred you think I hold, how about you back up your claims?
by DrtyDogg January 21, 2009 3:06 AM PST
No mention of that in writeup.

I think you are justifying it as it is from Apple, but what it boils down to is the exact same thing.
by BlutoNYC January 19, 2009 12:00 PM PST
I don't know why they need to solicit reviews. I love Belkin products and I've never been dissatisfied with them ever. Their stuff just works!


And NO! I don't not work for Belkin! :-)
Reply to this comment
by BlutoNYC January 19, 2009 12:02 PM PST
Sorry! I DO NOT work for Belkin!
by Vegaman_Dan January 19, 2009 2:11 PM PST
It is likely a person at the company trying to look good by making the company look good and then pointing to this or that site and trying to lay credit for it.

People tend to be really stupid at times and do stuff like this in their job without thinking about the consequences.
by Penguinisto January 20, 2009 7:01 AM PST
@Dan: Not likely - unless marketing folks actually like donating a sizable portion of their own salary to such things...

/P
by Vegaman_Dan January 20, 2009 9:31 AM PST
Penguinisto:

History would disagree with you. This is not a new occurence. Look at Amazon's checkered history with reviews and ratings systems. Heck, look at Apple's own Appstore rating system when it was found some people were being paid to do reviews and raise the ratings.

Yes, some people really don't have anything better to do than stupid things like this.
by Penguinisto January 20, 2009 8:49 PM PST
Amazon caught Belkin, not the other way around. Also, Apple requires AppStore buyers to have actually bought what they rated (something you don't see everyday...)

So while you're throwing around accusations of "checkered history" and such to try and salvage your dead argument, how about some proof?

/P
by lkrupp January 19, 2009 12:09 PM PST
I never, EVER, pay any attention to so-called user reviews. You simply cannot trust the motivation of online reviewers. All one has to do is simply read some the tripe posted by users with an axe to grind. And just like user-to-user computer troubleshooting forums only certain types take the time to post. You get a completely biased and skewed picture of the truth.

For the perfect example of what I'm talking about just read the crap posted right here in this thread. Every company has its share of disgruntled customers and they always feel it's their mission to trash the object of their ire at every opportunity.

Again, just read the first few posts in this thread to see why user reviews are completely useless as a tool to make buying decisions.
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by Random_Walk January 19, 2009 4:17 PM PST
I agree, and have seen this activity in reviews on hotels, apartments, and other non technical items. They are usually very easy to spot.
by ikramerica--2008 January 21, 2009 11:20 PM PST
I don't agree entirely. I know that user reviews are skewed, but at the same time, you can get some useful information from them if you know what to look for. For instance, if there are a lot of "one star" reviews, read them to see if they are valid sounding, or posted by morons who blame others for their own stupidity. Also, things like fit and finish of a product are usually very accurate in user reviews.

Additionally, reviews of children's books, toys, games, etc. are often very helpful, as parents tend to offer reviews out of the goodness of their hearts, either to warn off other parents or to encourage them to buy a good product.

And book reviews can be helpful when dealing with technical texts, art books, etc.
by UITD January 19, 2009 12:19 PM PST
I NEVER believe those reviews online. If I really need an opinion, I ask a friend. If I cant get one from them, I take a chance. Most products these days SUCK and have ZERO thought in them. Packaging sucks, product sucks, pricing sucks.

Probably because 90% of the crap we buy is made in China. Yes, China - your work SUCKS.
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by cnetbioch January 19, 2009 1:00 PM PST
Dude, you are so negative. Take a chill pill and relax.
by inachu January 19, 2009 1:24 PM PST
I have not tried any belkin products yet but I used to be a long time customer of linksys products but i am a new convert to D-LINK as I am so sick and tired of constant disconnects using linksys! wifi products. NO MORE LINKSYS!
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by Vegaman_Dan January 19, 2009 2:08 PM PST
For shopping online for any product I don't pay any attention to the reviews- those are going to be written by people who are polarized to say pro/con things about them. It's like asking Penguinisto to be open minded about a Microsoft product. Nobody could trust such a review.

Instead I go look at the support forums for a product, preferably not the OEM's. There I'm going to see people who bought the product and have questions on how it works, what happens when it doesn't, and get a better idea of the real world opinion of the product. It doesn't do any good if the reviews at a shopping site all say a laptop is fantastic, can't live without it, perfect in every way.... if you go to a support forum and find out that there are dozens of threads about how the machine tends to explode if you press the Option Key.
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by Random_Walk January 19, 2009 4:18 PM PST
Looking at support forums is a good idea. On the other hand, aren't support forums editable by the owners of that forum?
by Dalkorian January 20, 2009 9:30 AM PST
by Vegaman_Dan January 19, 2009 2:08 PM PST
It's like asking Penguinisto to be open minded about a Microsoft product.

-----------------------------------------------------------------------------

Careful with that axe Dan, we wouldn't want you to hurt yourself on that very fine edge you're still grinding.
by Vegaman_Dan January 20, 2009 9:35 AM PST
Random_Walk wrote:

"Looking at support forums is a good idea. On the other hand, aren't support forums editable by the owners of that forum? "

True, the OEM forums are probably a bad choice there. Apple was accused of that very thing with the iPhone came out and threads complaining about activation hassles, dead units in the box, etc, all 'mysteriously' disappeared due to a technical glitch and later were cited by Apple as never having existed. That also isn't unusual. Going to a separate user enthusiast group is a better choice. For my Apple iPod Touch, I don't go to Apple's forums- those are scrubbed too often of disparaging comments. I prefer to go to www.ipodtouchfans.com instead where Apple has no input or control over what is being said. There is a site that I can get better information.

It's the same for anything- cameras, printers, laptops, cars, crochet needles, etc. I used to use epinions.com, but that site got too hard to make sense of over time.
by Penguinisto January 20, 2009 8:52 PM PST
"Careful with that axe Dan, we wouldn't want you to hurt yourself on that very fine edge you're still grinding."

No kidding... that obsession of yours is getting ugly, Dan.

Oh, and Nota Bene: ipodtouchfans.com is a jailbreaking site. Little wonder the inhabitants there would be more often disgruntled than not... ;)
by MSSlayer January 19, 2009 6:19 PM PST
So what?

Where is the outrage that MS pays morons like vegehead, seaspray and futureboy to do basically the same thing here?
Reply to this comment
by Dalkorian January 20, 2009 9:31 AM PST
LOL.

There is little outrage against M$ for the same practices because we expect that from M$ these days.
by Seaspray0 January 20, 2009 9:33 AM PST
I do not get paid a dime by microsoft, but I do use their products. If you've ever read my reviews of vista, you will see that I do give you an honest opnion of an OS, even when I use it... "Vista is bloated. If you have XP, then don't updgrade to vista... there is no one feature worth the upgrade." When it comes to microsoft products, I will give an honest opinion of what is good and bad. I have always supported people using the operating system they like. What I will not abide by is jerks like you and penguinisto who attempt to deceive everyone with slander and outright lies. As proof, penguin still hasn't backed up this whopper of a lie with a single person....

by Penguinisto December 9, 2008 2:44 PM PST
Jon? Dude... the "security through obscurity" argument (and its corollary, "marketshare") will more often than not get you laughed out of any gathering of CISSPs or GSEC holders.

Seriously - when any 13-year-old in Eastern Europe can write a script or rig a webpage to pop a Windows box, but has to really work at it (or pray for unpatched PHP installations) to compromise any other OS installation? When Apache has majority marketshare among web servers (and has since the original ISCA version gave up its marketshare ghost), yet has less exploits around for it? Are you frickin' insane to push that tired old PR-driven argument?

by Seaspray0 December 10, 2008 10:41 AM PST
Penquin, Prove to me that any 13 year old can write a script to pop a windows box. Quote: "any 13 year old can write a script"... "any" - not just one isolated 13 year old, but any 13 year old in existence picked at random, "write" - meaning not use something that was created by someone else and given to him/her but actually write it without plagerism. Back up your quote. PROVE IT becuase I'm tired of you spouting this FUD. Put up or shut up.

What I won't do is sit idly by and let the mud sling campaign initiated by apple corp and perpetuated by fanboys continue unchallenged. If the only thing you can do is sling mud (that includes fanboys of any OS), then don't expect me to be nice to you. If you repeatedly lie and skew the truth, you can count on me challenging you and harrassing you until you stop. If you don't like it, then too bad.
by Penguinisto January 20, 2009 8:55 PM PST
"I do not get paid a dime by microsoft, but I do use their products."

So you;re a blind worshipper, then?

(before you shout "J'Accuse!", note that I don't support any one particular OS, unlike yourself ;) )

PS: nice to see you're still obsessed with me, claiming "lies" and such. Hope you don't start sleeping at night with a plush penguin curled under your arm or anything...
by i8246i January 21, 2009 12:18 PM PST
You all need to take your childish argument elsewhere, or some admin needs to introduce you to the business end of a banhammer.
by CA1900 January 19, 2009 9:34 PM PST
I used to really like Belkin's older products -- cables, surge protectors, and so on. A few years back, our office bought a wireless router, and that's the LAST Belkin product I'll ever buy or recommend.

Why?

Because the router would randomly redirect you an ADVERTISEMENT instead of the web page you requested! It was programmed to do this, and I'm sure they received generous ad revenue for it. Want to give me a free router that does this? I'll think about it. But to charge me for a router, then have it hijack my connection to deliver ads, is absolutely inexcusable.

Here's one article on CNET about it: http://news.cnet.com/2100-1039_3-5104863.html

I'll tell you this: It happened WAY more frequently than the "every 8 hours" mentioned in the article. It happened several times an hour for us.

Never again, Belkin.
Reply to this comment
by i8246i January 21, 2009 12:23 PM PST
Wow, that's enough to turn me off from buying from them ever.

Though, did you check your system to make sure it wasn't spyware/adware on your computers?

Just a thought, and I hope you have better luck with your future purchases :)
by DocG January 20, 2009 12:12 PM PST
I'm on my second Belkin router. Both have been terrific. I gave my first one to my mother so she could set up her own wireless network. Both have been extremely simple to get up and running and extrememly reliable.
I found that I couldn't set up or effectively run a Linksys router a few years ago, and I've been a fan of Belkin ever since...and I've never gotten any advertising!
Reply to this comment
by bruceslog January 20, 2009 8:01 PM PST
Paid reviews, whether paid in cash, product, or any other way, are a paid advertisement. They should be labeled as such, just as they are required to be on TV and and in print.
Should not matter if it was an Apple Laptop to review and keep afterward ( wink * wink ) or any compensation of more worth, or 65 cents or less. It is a paid for advertisement !

The CUSTOMER/USER review sections of Amazon, BUY.com and others had better become off limits to paid advertising or paid product reviewers ASAP.

Having to shuffle through dozens of fanboy reviews is bad enough... allowing paid reviews on those forums defeats the entire purpose of those forums.
Everyone knows ( or should know ) that advertisers lie. Even stretching the truth and omitting certain derogatory facts is lying.
Thus the creation of the user comments sections. Regular users can review their products and point out those products that do not meet expectations. The things that we NEVER hear about from the companies selling those products. These user comment sections can be the ONLY place where the average consumer can get a fair idea of what to expect when we are considering buying a particular product. What the product can do, can't do, how well it's built, how comfortable it is, everything !
A real life, real user review that one cannot find anywhere else.
As such, These forums should be protected from any abuse such as padded or paid reviews from company shills. Can't do much about the fanboys or their counterparts, I guess, except to recognize them for who they are and move on to the the next review.
Any reviewer that received any kind of compensation for their comments should be clearly labeled as an Paid Advertisement from top to bottom, as it is in every other medium.
Reply to this comment
by napsterlover2375 January 20, 2009 8:08 PM PST
Sure Belkin had no knowledge of the fake reviews. Give me a break. Maybe consumers should boycott companies that post fake reviews.
Reply to this comment
by i8246i January 21, 2009 12:30 PM PST
That would require consumers to be smart and to not buy trash...and to not buy things they don't need...and to stop paying ridiculous prices for their toys.

...in other words, it ain't gonna happen
by steadystate88 January 20, 2009 8:59 PM PST
I had lots of trouble using bittorrent with Belkin wireless router. It just kept disconnecting, and I was positive it's only when I started bittorrent client. At first I thought it was my stupid ISP interrupting my bittorrent traffic. After some experiments, I figured out it was the router problem, went to bestbuy across the street to buy a Linksys wireless router, and the problem completely went away. I also noticed linksys is more stable than belkin even when bittorrent is not used.
Reply to this comment
by lobo65 January 21, 2009 8:33 AM PST
I bought a Belkin home theater surge suppressor that failed after about a month. To the company's credit they sent me a new one, and the customer service lady was very polite. The replacement has worked just fine. I originally gave it a poor review on Amazon, but changed it to a more positive one after this incident, and no I wasn't paid to do so.

I am not a shill for Belkin, but I won't automatically denigrate their products to people either.
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