The Austin-based Infochimps initially developed its data system behind the Infochimps Platform as the foundation for its big data marketplace. With the Infochimps Platform, customers will be able to leverage a proven big data system to construct big data projects for less money and optimize them more deftly.
A platform as a service (PaaS) model will heavily reduce costs by facilitating the creation of big data constructs while circumventing the need for in-house hardware and maintenance. Enterprises with the resources (or those with the need) to build and manage their own big data infrastructures can also utilize the Infochimps Platform in on-premise deployments.
Admittedly, it's unlikely that anyone outside of data science will be pumped about this announcement, many will benefit from the implementation of products like Infochimps Platform. As data scientists are able to crunch larger and more varied data sets, the insights derived from these processes could yield cures for cancer--or they could just help Nike sell more shoes.