November 3, 2009 10:11 AM PST

China Unicom: 5,000 iPhones sold in first weekend

by Erica Ogg
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The iPhone didn't get quite the reception in China as it did in other markets.

The exclusive carrier for the device in the country, China Unicom, said Tuesday that it signed up 5,000 iPhone subscribers in the first four days it was available. While that's certainly not a blockbuster opening weekend, the carrier says it's pleased nonetheless.

China iPhone launch

The mob scene at the iPhone's 2007 debut in San Francisco. The phone's reception in China was a bit cooler.

(Credit: Erica Ogg/CNET)

"We are satisified with iPhone sales so far, and we aim to have an additional 1 million new 3G subscribers each month in the near future," China Unicom Chairman Chang Xiaobing told Reuters.

It's a difficult comparison when you measure the first weekend sales in China against the 146,000 AT&T signed up in the U.S. during the original iPhone's first weekend in June 2007. Besides having to sell the device without WiFi, China has to contend with something U.S. carriers largely do not: a vast market for iPhone knockoffs.

Referred to as gray-market handsets, these are cell phones made in China that are not legally licensed by the government. Manufacturers don't pay taxes on them and they use fake Mobile Equipment Identity numbers. As a result, the phones are cheaper and can be used with prepaid wireless accounts, and, perhaps unsurprisingly, they're increasingly popular.

China's gray-market phone shipments are expected to reach 145 million units this year, a 44 percent increase over the 101 million shipped in 2008, according to market research firm iSuppli. For perspective, the worldwide (legally licensed) cell phone market is 1.13 billion, so the 145 million is a sizable chunk of that, almost 13 percent.

Still, Apple analysts are already calling the phone's debut in China "a disappointment." Piper Jaffray's Gene Munster said he was expecting China to contribute 1 million to 2 million iPhone sales to the worldwide total of unit sales for next year. Based on the weak opening numbers, he is revising China's contribution to 550,000 next year.

China is also in the middle of building out more of its 3G network, so it could take time before devices like the iPhone truly takes hold, the way it has in other markets.

"We believe that eventually China will emerge as a major market for iPhone sales," wrote Jaffray in a research note Tuesday, "but it could take a year or two to gain meaningful unit traction as it did in the U.S."

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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by AppleSuxLeo November 3, 2009 10:43 AM PST
Apple Sells 5,000 IPhones in China Debut, Raising Price Concern
http://www.bloomberg.com/apps/news?pid=20601087&sid=a6MwKzaXzXDo&pos=7
Five thousand ????!!!!! Almost fell out of my chair LOL
Reply to this comment
by renGek November 3, 2009 10:55 AM PST
Not surprise. In fact I have not visited a country outside of the U.S. where iphones are prevalent. Europe for example when I am sitting on the metro, I see everyone with a cell phone but not very many iphones. Its obviously not a scientific experiment but I also don't think its a colossal coincidence that every country that I have visited in the last 3 years prove to be the same. Obviously, supply has a lot to do with it. But if the demand for iphones were high, apple would have been all over that market.

In most of these countries, landlines are not good alternatives so they rely on their cell phones for making *gasp* phone calls. So they would want a cell phone that is really good at voice calls. Thats not the iphone's strength.
by kaibelf November 3, 2009 11:19 AM PST
rengek:
Last I heard, the call ability is completely dependent on the carrier. Also, it's been well-documented that it's currently cheaper to find an iphone in China on the black market that does NOT have wi-fi removed, so why in the world would people pay more for the government-mandated weaker version? Duh.
by dbagpiper November 3, 2009 11:57 AM PST
Hmm. Seemed like it was pretty popular in the Philippines... Of course, they too have the black market and China's "gray-market phones". I have been offered numerous times to buy one of these and at $50 VS. $500, I have to admit, it was pretty tempting.

When you live in a country where minimum wage is $6 a day (U.S. equivelant), and you have to feed a family or 6 on that, a genuine iPhone with some of the features removed just doesn't seem like a very justifiable purchase.

I also think Apple still has not learned their lesson. Granting the phone to a single provider removes market competition (making sure prices and services are kept at reasonable levels and always improving). The iPhone sales in this country would be off the map if Apple would have worked things out with Verizon and let them compete with AT&T.

There are still countless people chanting on and on about how they would buy one if there were only another carrier, so now Apple is back at the bargaining table with Verizon and about to get slapped with legal action to open their draconian phone. Yet here we are in China... repeating the same actions and expecting different results... Yeah... Apple and their "geniuses".
by abcd9009 November 3, 2009 12:23 PM PST
@dbagpiper

Comparing AT&T and Verizon is like comparing Apples and Oranges. Reason why Apple went with AT&T was because AT&T uses GSM network - the same technology that is used worldwide. What this means for Apple is, creating one phone standard to sell anywhere in the world. If they were to include Verizon then they would need to have GSM and the outdated CDMA phones, the same reason why Nokia the world's largest cell phone & smart phone manufacturer is almost invisible in the US market.
iPhone will come to Verizon when they move to LTE (4G) which also supports GSM.
by kaibelf November 3, 2009 12:28 PM PST
@**************

Are you at all familiar with the way China handled the negotiations? You act as if Apple had much say in getting a footprint and how they go about it.
by rwn1026a November 3, 2009 1:47 PM PST
@abcd9009
I?m not sure where you get your info from, but you are wrong about Apple not going with Verizon because of its CDMA network. Apple has never even hinted this. And it would be relatively easy to produce a CDMA iPhone if they wanted to. Every other phone manufacturer produces both CDMA and GSM phones. And I?m not sure what your point is about Nokia, since they also produce both GSM and CDMA phones.
by roofghost November 3, 2009 2:07 PM PST
Agree,
This reporter should mention the price tag apple put on Chinese market, so that people can understand what is that mean.
In my opinion, Apple, put 5000 Yuan (equal 700 dollars), which I believe including certain period of prepaid phone bill, is just not a right attitude for its customers.
by jabberwolf November 4, 2009 8:23 AM PST
Doesnt matter if they put the iphone as 200 dollars or 100 dollars.

It was Apple that drove up the price, plus other knock offs and other simply better phones that are around $700 simply make iphone a loser in the Chinese market.

You see the chinese go after value, not propaganda... which is mostly what sells the iphons.
by ikramerica--2008 November 3, 2009 10:45 AM PST
Communist nations operate on the gray and black markets. It's why Apple was so reluctant to enter the China market to begin with, as they would have to enter it legally, and likely not sell very well.

It's like when the Beatles were delaying coming to the USA. They only wanted to come if they were #1 already, otherwise it would damage their image, opening for someone like Donovan.
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by renGek November 3, 2009 10:57 AM PST
Gonna be a long wait then cause Asia has far more phone choices than we do in the USA and far nicer phones than we do.
by AppleSuxLeo November 3, 2009 10:46 AM PST
The bad thing for Mac/Apple users is , the less market share they have , the higher their prices will go in order to maintain their outrageous margins.
Mac market share has dropped to 5.3 % just days after Windows 7 came out.
Reply to this comment
by kaibelf November 3, 2009 11:22 AM PST
Source? Everyone else is reporting 10%, and didn't MS's "pro-order" numbers also include all those free upgrades from people who bought Vista machines in the past couple of months? That would explain Microsoft's 18% drop in profitability, after all.
by cbscowards November 3, 2009 4:49 PM PST
The source is ASL's deluded mind, a swirling sphere of anti-Apple FUD and misinformation. He has dedicated his life to maligning Apple, and spends most of his waking hours trolling website like this. His parents must be so proud!
by cnetpre November 3, 2009 11:00 AM PST
Just 5,000 iPhones sold?!! This more than just an embarrasment to fanboys around the world, it's a complete failure that's going to negatively affect Apple stocks! Especially when the Droid has pointed out many things the iPhone can't do. Browser speed benchmarks on YouTube have just proven that the iPhone 3Gs isn't really any faster than the Droid either....so long iPhone, you're on your way down.
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by cloudmatt November 3, 2009 11:44 AM PST
embarrassment really? china only has 1.3 billion people so a whole .00026% bought it this weekend.....It's not like New York had twice that many people waiting in line for days to get one....oh...never mind sux to be apple
by chowza November 4, 2009 1:26 AM PST
You have no idea what you are talking about. First of all, Apple is not selling the iPhone in China (other than through the only Apple Store, which is in Beijing), China Unicom, the government owned carrier, is selling and is also responsible for advertising. While the product has been somewhat advertised in Beijing and Shanghai, in other areas of China, including where I live in Chonqging, ads for legitimate iPhones are practically non-existent. Add to that the fact, the the price being forced by the carrier is considerably higher for the no-wifi China iPhone than the same phone with wifi and unlocked by default and sold by Apple in neighboring Hong Kong. For those in China who can afford and want an iPhone, all they have to do is take a quick trip to Hong Kong and pick one up from Apple there-- much cheaper, legally unlocked, and with all functions, including wifi. Those reasons, plus the fact that only a very small percentage of China's population care about smart phones and have the ability to pay for one, are why the iPhone debut in China has not been very successful. Price, no wifi, and lack of promotions are all caused by the carrier, over which Apple has very little control. Originally, Apple was going to partner with China Mobile, and larger carrier but with even more demands/restrictions -- Apple eventually gave that up and went with China Unicom, seeing it as the "lesser of two evils". In China, you either play by the rules and demands of big brother (and accept the best compromise arrangement possible), or you don't play at all......
by ckh1272 November 4, 2009 2:34 AM PST
@chowza--Very well said and that puts a lot of things into perspective. Some people just have an impossible time reading between the lines. Not that people like Apple_Sux_Leo will listen (like any of us cares what he thinks), but very well said nonetheless.
by AppleSuxLeo November 3, 2009 11:16 AM PST
And to add insult to injury , the Android model WORKS in poorer nations because the core OS is essentially free.
And like I said before : One phone does NOT suit all. Android gives you a range of great choices.
Reply to this comment
by dbagpiper November 3, 2009 12:03 PM PST
Yeah... including a free supply of endless frustration at no extra cost. I'm not at all impressed with the way Apple runs their business and tries to play "Big Brother" with their device and its apps., but the Android phones are crap. I own a G1 and I have never been more dissatisfied with a product. It is second only to the Blackberry Storm in terms of "useless brick".
by black jelly bean November 3, 2009 11:20 AM PST
That's great news!

Does this mean crApple will now stop isolating and segregating Asian "employees" and forcing them to spend their day staring at the wall all day before the either quit or are "layed off"?
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by ckh1272 November 4, 2009 2:36 AM PST
Does this mean that people like you will stop using stupid words like "crApple"?? I guess, sometimes. IQ and shoe size do have a direct correlation.
by dbagpiper November 3, 2009 11:58 AM PST
BTW, good article Erica!
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by johnqh November 3, 2009 11:59 AM PST
Not a surprise.

Chinese can get Wifi-enabled iPhone, unlocked, on the street for cheaper. Why would anyone buy from China Unicom?
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by PeteyBrian November 3, 2009 8:47 PM PST
True - I wonder how many recorded U.S. iPhone sales actually were purchased in the U.S. and sent overseas to Thailand, Hong Kong, Singapore, China... Asian (Chinese) consumers who wanted one the last couple of years could easily buy them unlocked and without contract.

When you go overseas for an iPhone - there are two kinds - Original and Copy - there are actually different kinds of copies. Original iPhones are expensive to Asians, but they're all over the place.

With an unlocked iPhone, you can pay as you go cheaply for both data and calling - unlike in the U.S., where AT&T and TMobile go to great lengths to prevent an iPhone owner without contract from doing this on their networks and want iPhone users to go to a $35 data plan minimum and then extra for minutes, etc. Even if you want to use your unlocked iPhone for calling only (use wifi areas for email, etc), they make it difficult.
by sircambridge1 November 3, 2009 12:11 PM PST
the iphone costs a lot more in china than n than in the US. and then if you consider the GDP in china is 10x lower, buying an iphone in china from china unicom is like spending 3000 dollars on a phone. The people who can afford that have already bought unlocked iphones off ebay, or some other source.

Chinese people are good at making hardware, not software. Andriod will be huge in china, because there will be 30- 40 dollar andriod phones, from dozens and dozens of manufacturers.
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by Harry2011 November 3, 2009 2:37 PM PST
It's no surprise it's flopping over there. China has some of the most advanced cellphones in the world, more so than in the USA.

Btw, the iphone also flopped bigtime in india and is not doing well in japan (which also has very good smartphones).
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by vidwa November 3, 2009 4:55 PM PST
sorry but i feel that the iphone is more like the dumb phone its been made into a really simple phone for simple people whom arent tech friendly, my 4 year old niece could use an iphone like using her leapster computer its just a dumbed down phone and its for people who are dumb -no offense really- but thats how it is, oh its a picture of a game it must be a game touch, that simple. it may just be me but thats not the experience i want from a "smart phone"
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by chasan2 November 3, 2009 8:30 PM PST
I don't like touchphone, period. It is slow. There are many people like me.
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by Harry2011 November 4, 2009 1:16 PM PST
the iphone flopped in india too, where the gray market is very small:

http://www.businessweek.com/globalbiz/content/apr2009/gb2009041_266236.htm

basically, these large countries have so many good smartphones and apple's brand just doesn't click with them - windows for example is extremely dominant in China.
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The Circuit Breaker will keep you plugged into the world of consumer electronics and PC makers, with close attention to Apple, ever the trend-setter. Erica Ogg will try to make sense of the constant stream of new and increasingly connected devices we find in our homes, cars, and backpacks, as well as the companies that make them. Based in San Francisco, Erica is partial to gadgets that allow her to search for the best mac-and-cheese recipes, read grammar blogs, and watch "Mad Men" and the Los Angeles Dodgers whenever she wants.

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