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October 19, 2009 1:45 PM PDT

Apple: Best Mac, iPhone quarterly sales ever

by Erica Ogg
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Apple did not disappoint investors as it closed out its fiscal year. The company reported its earnings Monday afternoon, calling the fiscal fourth quarter of 2009 its "most profitable ever."

Apple recorded revenue of $9.87 billion and earnings of $1.67 billion, or $1.82 per share. That's up from the $7.9 billion in revenue and $1.26 per share of a year ago. And that easily fell within the range of what Wall Street was hoping for. Analysts had been expecting earnings per share somewhere between $1.24 and $1.72, and revenue between $8.74 billion and $10.55 billion.

The evidence of Apple's continued ability to float above the economic storm of the past year sent its shares over the $200 mark in after-hours trading, surpassing its 52-week high of $192.32.

Apple is still sticking with accounting rules that require it to recognize revenue for the iPhone and Apple TV over a two-year period. Chief Financial Officer Peter Oppenheimer said that the company can start recognizing the bulk of iPhone and Apple TV revenue in the quarter the products are sold anytime over the next year. But he said he's still unsure when Apple will actually make the switch.

As in previous quarters, Apple again opted to break out what revenue would look like if it didn't follow those rules. For the fiscal fourth quarter, which ended September 28, revenue would rise to $12.25 billion and earnings to $2.85 billion.

Apple says that it sold more iPhones than ever during the quarter, 7.4 million, representing a 7 percent rise from a year ago. That's due to the expanding number of regions, including China at the end of the month, that have the iPhone--as well as more carriers than ever, said Apple COO Tim Cook. He also pointed to the continually expanding App Store, which now has 85,000 applications available.

Cook also was able to get a dig in at its competitors in the smartphone market--one of whom launched a snarky anti-iPhone ad on TV over the weekend--saying, "Frankly I think people are really just trying to catch up with the first iPhone developed two years ago. We've moved beyond that."

And while the iPhone is indeed continuing to boost Apple's bottom line, the company also moved a lot of Macs during the traditional back-to-school quarter. Apple says it sold 3.05 million Macs, 17 percent more than a year ago. iPods were, as expected, the company's weak spot--the 10.2 million sold was 8 percent less than a year ago.

In a statement, CEO Steve Jobs crowed about the successful sales period for the Mac and iPhone, but also hinted at what's in store for next year.

"We are thrilled to have sold more Macs and iPhones than in any previous quarter," Jobs said. "We've got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010."

In fact, the company that usually doesn't like discussing unreleased products seemed to take pains to cryptically reference them. Oppenheimer mentioned it a couple times, saying the company is looking forward "to exciting new products. We're very enthusiastic for the year ahead."

When discussing the upcoming year, Cook also noted "an amazingly strong product pipeline."

Is this code for the long-awaited touch-screen tablet? Or the less-exciting but recently speculated iMac and white plastic MacBook update? Blogger John Gruber at DaringFireball.net also says he hears that Tuesday will bring a swarm of new products, including a multitouch trackpad for Mac desktops. Perhaps the extra attention called to unnamed future products is a way of detracting from what is supposed to be Microsoft's big week, with the launch of Windows 7 scheduled for Thursday.

In regards to its brand new Snow Leopard operating system, Cook said that sales of OS upgrades to Mac OS X 10.6 were twice as high as the same five-week initial sales period from the previous version of the OS, called Leopard. "We were very pleasantly surprised by it," he said.

Apple stores also had their best quarter ever in terms of revenue ($1.7 billion) and Mac sales (670,000), and 15 new locations opened over the three-month period.

But as the company turns in a string of "best fill-in-the-blank quarters ever" (holiday, non-holiday, in the history of the company), it's hard not to wonder if exceedingly high expectations will soon be a problem. Apple is, as always, choosing to be conservative. The company is predicting its fiscal first quarter 2010 will bring in between $1.70 per share and $1.78 per share and revenue of between $11.3 billion and $11.6 billion.

This post was updated throughout at 3:40 p.m. with information from the company's earnings call.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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Add a Comment (Log in or register) Showing 1 of 2 pages (118 Comments)
by Random_Walk October 19, 2009 1:58 PM PDT
So, umm.... where's the horde of Microsoft Choir Boys nay-saying things?

*cue crickets chirping*

:)
Reply to this comment
by stickfu October 19, 2009 2:02 PM PDT
They`ll be here soon enough
by WinNoMo October 19, 2009 2:04 PM PDT
Yeah, I can see Win7 having a huge impact on their stock.

http://finance.yahoo.com/q?s=aapl
by dhavleak October 19, 2009 2:23 PM PDT
This is an excellent result for Apple. What's good for Apple is good for us all (competition is a Good Thing).
by Sonyfanboy92 October 19, 2009 2:43 PM PDT
I'm Here, But i don't have anything to say against Apple. I'm very glad they are doing great, I don't know why people think Microsoft is better then Apple or Vice-Verse. We need apple and Microsoft to function.
by cnote1287 October 19, 2009 2:50 PM PDT
very mature random_walk. clearly you are just as bad as them (im neither an apple fanboy or a windows fanboy - i could care less either way. i would think about trying out a mac if they werent twice as much as a PC (spare me the $ = quality BS.....a price is a price when you dont have tons of money) but i dont really have that big of a problem with windows either) *cue flaming of me because i made fun of an apple fanboy*
by SactoGuy018 October 19, 2009 2:56 PM PDT
Most of the gains are with the enormous success of the iPhone. Alas, Apple missed out on even more revenue due to shortages of the iPhone 3Gs and the problem with overwhelmed AT&T HSDPA 3G networks in several metropolitan areas.
by Vegaman_Dan October 19, 2009 2:57 PM PDT
Why ..... would they be nay-saying things, Random_Walk? Different products, different markets. I don't see shoe salesmen or hot tub makers complaining about Apple either.

Really- the world is not so black and white anymore. You *can* use both systems for what they are meant for. You don't have to be so devoted to one thing as to exclude the rest of the world. That sort of backwards and limited thinking is something that Apple's been fighting for years.

Besides, every Mac sold is another chance to have Microsoft sell another copy of Windows to run on it.
by Random_Walk October 19, 2009 3:15 PM PDT
"Why ....."

...because you usually do ;)

--

"very mature"

Oh, grow a sense of humor already. The very fact that you're spouting faux indignation (and a boatload of strawmen) is sufficient enough to tell me your frustration of not being able to say something nasty, at least not without looking like a complete tool in the process.

(...or did you think that no one knew how to read your posting history? ;) ).
by shycelticwitch October 19, 2009 4:22 PM PDT
Dan... your comment was full of intelligence... until that last sentence. Once again you lowered yourself to a level that you usually berate others for... WHY?
by cbscowards October 19, 2009 4:54 PM PDT
@shycelticwitch

There's actually some truth in Dan's statement: MS makes more money from Windows bought by a Mac user that they do from someone buying a new machine from Dell.

But my advice to anyone buying a Mac is this: Don't rush out to buy Windows. Use it for a while and see if there is really a program that you cannot live without. if there is, try some of the other alternatives, like Wine to see if you can get that program to run under OS X. My MacBookPro serves me extremely well since I switched a year ago. No Windows here.
See more comment replies
by WinNoMo October 19, 2009 2:00 PM PDT
Not bad for a niche player that makes toys eh?
Reply to this comment
by stickfu October 19, 2009 2:03 PM PDT
Not bad at all!
by slickuser October 19, 2009 2:05 PM PDT
yep, not bad for maker of "usable", "quality" toys...
by slapppy October 19, 2009 2:29 PM PDT
There are more games on a Windows PC. Most hard core gamers are Windows PC. So in essences when insulting a computer as a "TOY", the Windows PC is a perfect description! LOL
by kelmon October 20, 2009 12:28 AM PDT
@slapppy

Yes, that's always bugged me as well.
by aMUSICsite October 20, 2009 3:40 AM PDT
Yep but the is the quality of their toys dropping as they get bigger?

iPhone 3.1 iComa/iZombie and battery problems.
Snow Leopards eating users files...

Continued climb or the top of the Apple tree??? Time will tell.
by The_happy_switcher October 19, 2009 2:04 PM PDT
THE REVOLUTION IS AFOOT! APPLE DESTROYS EARNINGS. HOW'S THAT FLATLINING MICROSOFT STOCK DOING?? --"PADDLES, CLEAR, ZAP, ZAP" Nope, still no heartbeat from the stock price that's the SAME now as it was 10 years ago, Microsofties. LOL
Reply to this comment
by stickfu October 19, 2009 2:12 PM PDT
OK OK, I`m with ya, but take er easy man!

OK, "PADDLES, CLEAR, ZAP, ZAP" is pretty funny, but take it easy!
by Random_Walk October 19, 2009 2:23 PM PDT
No kidding, dude, ease up a bit.

Breaking an abusive monopoly takes time, and it'll even get Microsoft to cough up some better products along the way.

In the end we all win, no matter what OS an individual uses.
by topgunb2 October 19, 2009 2:35 PM PDT
apple stocks have no where but to go up, and steve jobs is not going to live for ever!
by protagonistic--2008 October 19, 2009 2:53 PM PDT
@ topgunb2

MSFT 26.36 down -0.14
AAPL 189.86 up +1.81

Looks to me like you are a bit confused.
by Vegaman_Dan October 19, 2009 3:07 PM PDT
We can always count on The_Happy_Switcher to show up and be the pep rally for Apple- even when Apple doesn't want them to due to the embarassment they bring to Apple users.
by The_happy_switcher October 19, 2009 3:24 PM PDT
@Vega: How do YOU know what other apple people want or don't want? [CNET editor's note: Personal attack deleted.]
by baconstang October 19, 2009 2:08 PM PDT
No suprize here. W7 will have ZERO affect on the next Q.
Reply to this comment
by Blader4175 October 19, 2009 2:18 PM PDT
This just goes to show mac's rule and Pc's just don't work... at all, i hate my Toshiba running vista....
by Vegaman_Dan October 19, 2009 3:07 PM PDT
Care to put money on that prediction?
by TinyIoda October 19, 2009 3:45 PM PDT
seriously! im with vegaman! ill put money on that!! 5 to 1! come on!

very excited though for both companies... apple keeps setting the bar high... ms has no choice but to respond.... awesome ipod meant awesome zune... awesome osx means awesome windows...

if apple were to open up their os to any pc id be in.. otherwise ill wait.. (which will probably be forever :S) i wanna develop for the company thats going to make me the most money... and thats windows by far right now
by Random_Walk October 19, 2009 5:00 PM PDT
Actually, I'd agree with baconstang on this one.

Windows 7 will most likely cannibalize off of the existing Windows XP - using base. Windows 7 adoption will certainly have some growth, but Apple's numbers will most likely remain unaffected.

The funny part is, most folks have been sticking with XP all this time, or grunting along with Vista. Since most of Windows' consumer sales come from folks buying new machines, that growth will likely continue at the same pace as XP and Vista had before - that is, Windows 7 will sell at about the same rates (growth, raw numbers, whatever) that XP/Vista machines have over last month/quarter, and so forth.

There has been no demonstrable or provable pent-up demand, or objective proof of folks holding out to buy a new machine until Windows 7 shows up. There has been an artificial pressure created by retail stores (Best Buy, et al) clearing inventory off the shelves to somewhat force an anticipation, but remember - if you buy a Dell or HP right now, it comes with Windows 7. Where is that big, bad demand? Dell or HP would've been crowing about a boom of some sort by now.

(proof? http://www.dell.com/content/topics/topic.aspx/global/shared/windows7/experience/index?c=us&l=en&s=gen )
by baconstang October 19, 2009 6:13 PM PDT
RW... That's what I'm thinking. Anyway, it'll take a year to really see the trend.
by captincroc October 20, 2009 12:16 AM PDT
Perhaps not. Since Win 7 can be on Mac and PC, what's to say the Mac sales will increase. It's extreamly unlikely to drop.
by kelmon October 20, 2009 12:33 AM PDT
I'm not sure that the impact of Windows 7 on Apple's earnings in the next quarter will be zero but I am now convinced that its impact will be very limited. That Apple can achieve sales like this, with overpriced computers in the middle of a recession and with Windows 7 about to be released, is absolutely astonishing. In previous quarters I hadn't been too surprised with the results but I didn't see this one coming. People know that Windows 7 is coming and may already have it installed yet apparently people are still prepared to buy a Mac laptop. I don't see this situation changing in the next quarter much.

So, yes, I'd take a bet that Windows 7 isn't going to put much of a dent in Apple's sales now.
by EarthToApple October 19, 2009 2:09 PM PDT
Must be a "Rounding Error"
Reply to this comment
by The_happy_switcher October 19, 2009 2:12 PM PDT
The rounding error is Ballmer's head.
by WinNoMo October 19, 2009 2:13 PM PDT
+1
by topgunb2 October 19, 2009 2:35 PM PDT
-2
by The_happy_switcher October 19, 2009 2:39 PM PDT
@topnut: -10
by Thomas, David October 19, 2009 4:05 PM PDT
In all seriousness, W7, no matter how you look at it is an improvement to what people have with Vista. W7 will have a positive impact on Microsoft's bottom-line.

Businesses that have been loathe to go to Vista, or are currently on Vista, will be happy to have W7 for many reasons. For one, they won't have to go out and purchase new hardware, in order to gain what Microsoft has developed.

There are quite a few large companies that predominantly use all sorts of Microsoft products because of the available resources to get. Additionally, Microsoft has been pushing for years, to have more developers in a very structured approach, internationally. As a result, the effort that Microsoft has yielded a very broad base of human resources to support Microsoft products.

In case you forgot, or do not know, I prefer my Apple computers over my other personal computers. I also prefer OSX as my operating system for day to day use.
by baconstang October 19, 2009 6:15 PM PDT
W7 looks to be way more successful than Vista. But the sales will be pre-installed mostly, and sales of most PC makers has hardly been weathering the downturn as well as Apple.
by topgunb2 October 19, 2009 9:18 PM PDT
@The_happy_licker -20
by ckh1272 October 19, 2009 11:43 PM PDT
Seriously people, when did this become a 3rd shouting match?? Apple is having a good year and Microsoft will have a better upcoming year (compared to this year) with the release of Win7. Their competition is a benefit to all consumers, so everyone should just step down from their pedestals and enjoy the ride.
by ckh1272 October 20, 2009 2:14 AM PDT
Oops, sorry. I meant to say "Seriously people, when did this become a 3rd GRADE shouting match??".
by Random_Walk October 20, 2009 6:31 AM PDT
"Businesses that have been loathe to go to Vista, or are currently on Vista, will be happy to have W7 for many reasons."

I agree with you to an extent, but businesses aren't exactly much for impulse buys. :)

Case in point: at work, yep, we'll transition from XP to 7 (Windows 7 Enterprise), but like most businesses...

- Microsoft won't see any boost in profit from it (we're paying for the same EA agreement, and at the same prices)
- it'll take about a year before the transition is complete
- we haven't even finished preliminary testing yet (it's only been a month)

Meanwhile, I'm installing more and more Linux-based servers/services (esp. for the Internet-facing bits), and yesterday the IT director has put in a serious word about replacing some MS SQL servers with Postgres long-term, and their apps with Linux-based versions (he found out that no, our budgets aren't unlimited, and paying six figures a year for the MS EA agreement isn't exactly justifiable in all cases... )
See more comment replies
by Perry_Clease October 19, 2009 2:29 PM PDT
As an Apple stockholder I am pleased.
Reply to this comment
by topgunb2 October 19, 2009 2:36 PM PDT
a brothel has more profit margin, that doesnt make it good business, apple sucks
by EarthToApple October 19, 2009 2:42 PM PDT
topgunb2 "a brothel has more profit margin"

I believe my 70,000 shares of Apple stock I purchased at 3.891 in 1997 have had a substantial profit margin for me.
by cvaldes1831 October 19, 2009 2:46 PM PDT
@Perry_Clease:

I concur. They have done a very good job at increasing shareholder value over the past five years.
by the_mrwhite October 19, 2009 2:49 PM PDT
@ Topgunb2

Don't hate because you like crap, I mean windows.
by seven7dust October 19, 2009 3:21 PM PDT
yup! me too , AAPL touched 204.30 earlier, thats a new record
and the best part I bought most of my shares only this year back in February at the 90 -120$ mark
i still remember how back in march some analysts were setting targets of 80 and 100 ! Lol !!!
analysts = major fail !
by CupertinoBill October 19, 2009 2:46 PM PDT
My apple toy can run Win7 as fast as all but the most expensive windows boxes. If it has too--but 90 percent of the time it doesn't have too and each day that percent goes up. Just look at the stock, wow up to more than 200 in after market sales. Just wow.
Reply to this comment
by kewell82 October 19, 2009 2:47 PM PDT
Well Macfans kiss that success goodbye because Windows 7 is coming out on Thursday and the DROID will be here soon on the best wireless service, Verizon. That just leaves the ipod, oh wait, Zune HD. Well it was nice while it lasted.
Reply to this comment
by the_mrwhite October 19, 2009 2:52 PM PDT
You sure about that? How many "iPhone Killers" have there benn now? LOL just another piece of plastic in the recycle bin.

I like how most if not MS fans say, "Just wait until this comes out" Your laughable

and the Zune HD what, who!! lol
by kewell82 October 19, 2009 2:58 PM PDT
I know I'm stretching it with Zune HD, but I had to think of something to replace the ipod touch. But the touch is still superior, I'll give you that, but the DROID and Windows 7 are going to dominate. It is only inevitable.
by stickfu October 19, 2009 3:00 PM PDT
These aren't the droids you're looking for. You can go about your business. Move along.
by Vegaman_Dan October 19, 2009 3:08 PM PDT
There's room for everyone. No need to compete since they have different markets, different customers.
by the_mrwhite October 19, 2009 3:10 PM PDT
This is what I mean, stop saying "these products are coming you'll see" stop man, history keeps repeating itself, their products suck, have lack of everything. Win 7 may do pretty good in the consumer area because in reality if you're in the market for a win PC, you HAVE to get Win 7. As far as business deployment, don't expect it to take off, it will be at least a 3 year migration to Win 7 for most large corporations. Plus I think people are finally realizing Win 7 is nothing but Vista with a new name, some tweaks and patched to hell.
by Random_Walk October 19, 2009 3:16 PM PDT
"I know I'm stretching it with Zune HD, but I had to think of something to replace the ipod touch"

...the fact that you had to "stretch" says that your argument is pretty weak to begin with.
by kewell82 October 19, 2009 3:34 PM PDT
Random_walk your comments was weak.
by dylerl October 19, 2009 3:43 PM PDT
What are you insane? Windows 7 will flop just like Vista!!! The Droid will be with the other droids in the desert in the droid junk pile. Android is only going to be used by your average linux geek who wants to customize and be able to plug the phone into his brain and inject silicon directly into it. The average iPhone user will not buy an Android phone and it may be a modest success but will not last and will not come anywhere close to the iPhone. Also Verizon is not the best wireless service, they dropped my calls consistently when I had them much more than my iPhone with AT&T, it just depends on where you live, on who has the best wireless network in the country there is not one carrier that beats everyone everywhere as the false advertising of Verizon will have you believe. It just depends on the network system that carrier has in that area, some places it is ATT, some Verizon, and some yes Sprint has the best!!! So you cannot say hands down that Verizon is the best carrier, my iPhone works perfectly everywhere I have gone including Europe, Mexico, California, Maine, NYC, Washington DC, etc. so I am happy with the best phone that any provider has which is the iPhone and will go with the best phone not the provider because there is not just one best provider, and if I do go with the best provider it will be who has the best service in my area and in my house which is AT&T for me. The Zune HD I don't even need to comment on because anyone who says the Zone is better than the Touch while I don't need to elaborate!!!
by Random_Walk October 20, 2009 6:33 AM PDT
Umm, yeah. So how's the Zune HD been selling again?
by Random_Walk October 20, 2009 6:34 AM PDT
Umm, yeah. So how's the Zune HD been selling again?
by the_mrwhite October 19, 2009 2:48 PM PDT
Can't wait to see MS's dire results, oh that's right, they'll make a some what of a profit because they make their money by licensing the crap out of everything, not actually creating usable products, my bad.
Reply to this comment
by The_happy_switcher October 19, 2009 2:55 PM PDT
Ballmer should be on the phone to Jobs thanking him for the juice that's gonna be provided to the Nasdaq tomorrow and unfortunately, MSFT stock, too. NAZ up 30 points tomorrow I predict.
Reply to this comment
by steve4lee October 19, 2009 3:55 PM PDT
Possibly. But usually when Apple reports a really good quarter, their stock goes down, at least initially.
by seven7dust October 19, 2009 2:58 PM PDT
sweet !!! mac sales touching 3 million for the first time ever ,{no one predicted that }

Important point to note : mac sales are up by 17% , but thats not the whole story
desktop sales {iMac ,Mac mini ,Mac pro} were down by more than 16%
but laptop made up for it with a stunning 35% increase
thats huge in this economy , considering the 1000+$ prices

who wants to sell 20 million computers with a margin of 2% like dell ?
when you can make the same money selling just 3 million !

on a side note : lets hope for more brilliant laptop hunter ads !!!
they really are working ,aren't they !
Reply to this comment
by the_mrwhite October 19, 2009 3:05 PM PDT
Hahaha, good point on the laptop hunter ads. Can you say backfire. I knew you could.
by Dan7637 October 19, 2009 3:04 PM PDT
nice but im planning on building a hackintosh
Reply to this comment
by Vegaman_Dan October 19, 2009 3:09 PM PDT
Looks like another good quarter for Apple. I'm pleased to see an IT company doing well and growing. The entire IT sector needs the stability that companies like this can provide.
Reply to this comment
by ywkhgqo October 19, 2009 3:19 PM PDT
I really love how about 40% of the comments are from 4 people. Really shows how big the mac market is.
Reply to this comment
by The_happy_switcher October 19, 2009 3:30 PM PDT
Vega, tekta, topnut and other wintards on this board can all kiss my hairy greek ass. Enjoy your Microsoft stpck, fools.
Reply to this comment
by tektaktyks October 19, 2009 3:57 PM PDT
yes,we know, greek is another hint,i get it.
by boychuk October 19, 2009 3:32 PM PDT
It appears beleaguered Apple is going out of business, any day now. Any day.

:)
Reply to this comment
by seven7dust October 19, 2009 3:40 PM PDT
yup palm will probably buy them of soon ,so they can use iTunes !
by mpitogo October 19, 2009 4:06 PM PDT
Like what Michael Dell said, refund the stock holders and shut it down. They just don' t make any compelling products.
by dylerl October 19, 2009 4:10 PM PDT
sevendust. Why even write a comment like that, why is it a problem if people find happiness in something they love? I guess you are against people being happy?
by seven7dust October 19, 2009 11:14 PM PDT
@dylerl
it's called a joke maybe , it's meant to make people feel happy actually
by YankeePoodle October 19, 2009 3:57 PM PDT
If you are not AAPL shareholder and are happy about this news.. I just feel sorry for you.
Reply to this comment
by veggiedude--2008 October 19, 2009 6:22 PM PDT
When Apple does well, we all do well. Remember, there would be no Windows if for no Apple.

It's an American success story. We all should be happy, shareholders or not.
by CitizenX October 19, 2009 4:05 PM PDT
Moof!
Reply to this comment
by Gold_Storm_Mac October 19, 2009 4:09 PM PDT
great news. i hope when apple plans to make cheaper comps, they aren't compromising on quality and are instead compromising on profits. overall, once again apple proves to be as healthy and endangered at the least.
Reply to this comment
by Gold_Storm_Mac October 19, 2009 4:10 PM PDT
recession! what recession?
Reply to this comment
by The_happy_switcher October 19, 2009 4:19 PM PDT
It's only hitting Redmond.
by Perry_Clease October 19, 2009 4:24 PM PDT
The recession is real and too many people who normally would be working are looking for a job. I count my blessings that my military pension comes in every month no matter what happens with my freelance jobs and that my wife's job seems secure. That being said we are being frugal in some ways, not going to movies as much or buying clothes just because, but we are buying quality when we do have to make a purchase, Macs fill that bill.
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