September 29, 2009 12:30 PM PDT

How will an Apple tablet stack up?

by Erica Ogg
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More "details" have emerged about the supposed upcoming Apple tablet. iLounge says a trusted source has provided 10 bits of info about the device, including a notably specific announcement date: Tuesday, January 19, with the product shipping in May or June.

This potential product has been discussed ad nauseum. But Apple isn't the only one pondering this market. As more companies start offering their own versions of tablets in anticipation of Apple jumping in later, and as more tidbits leak out about what Apple might be cooking up, it's useful to look at how it would stack up with what's already available to buy.

• First, iLounge's source says Apple has created three different prototypes. The Wall Street Journal reported earlier this year that two previous prototypes were killed for battery and memory problems. Though the iLounge source says the first version's 7-inch screen was judged to be too small, it doesn't give the size of the second version. The third prototype apparently has a 10.7-inch screen.

• 10.7, or really 11 inches when you round up, would put it on the small side of the better tablets--according to our expert reviewers here at CNET--currently on the market. 7 inches, which was apparently dismissed, is the same as Toshiba's new JournE Touch tablet, and slightly smaller than the 9-inch Windows 7-based Archos media tablet.

• 10 and 11 inches is judged to be the so-called sweet spot of Netbooks. This is "not supposed to compete with Netbooks," but rather is supposed to be a media player and a "light communication device." That's exactly how Michael Arrington describes the tablet he has partnered with Fusion Garage to develop.

• It's supposed to look like an iPhone, but "with a curved back." Most tablets currently available look like a regular laptop that when the screen is twisted and closed converts to looking like a tablet. A slate-style design with perhaps one physical button, like the iPhone/iPod Touch would make it stand out.

• There will be an option for 3G networking. If it is like an oversized iPhone, that makes sense. Though most of the tablets available now rely on Wi-Fi. As Harry McCracken at Technologizer points out, the more interesting thing here is which wireless carrier will be supplying the service.

• It's not a Netbook, but supposed to be a replacement for full-sized books, magazine pages, and even newspapers. Plus you should be able to play games, view videos and photos, and surf the Web. As a result, the resolution will be "5 to 6 times" that of the iPhone or iPod Touch, putting it at 720p, or high-definition resolution. There are a few tablets, like the smaller Archos 5, that can do HD already.

• Obviously the biggest differentiator with an Apple tablet would be its software. iLounge's source says it would come loaded with iPhone OS. That will open it up to the App Store universe, which is growing exponentially. While other smartphone makers have developed their own online application stores, there aren't any traditional tablets with access to them yet.

• The gating factor here--which we've heard before--is Jobs. He gets the final say and it's been reported that he killed previous versions that didn't meet his standards. iLounge's source reports that there's still a 20 percent chance this latest prototype could be killed before its supposed January release date. Frankly, other tablet makers would probably be wise to be as circumspect about the pitfalls of this market. As my colleague Rafe Needleman pointed out in a column last month, there has never been a tablet that's been commercially successful. If the Apple tablet were a success, it would be the first.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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by RockaTech September 29, 2009 12:58 PM PDT
The tablet will go the same way as apple TV and not be able to live up to any hype. But I still want to see the 'prototype'.
Reply to this comment
by dan90254 September 29, 2009 1:14 PM PDT
That's exactly what was said about the iPhone. Everyone said Apple was a fool to get into the smart phone business and could never compete against Nokia and Blackberry. Now years later, the iPhone is probably the most iconic personal electronic/computing/phone device out there... and that's a fact. [CNET editors' note: Personal attack deleted.]

The fact they are taking so long to announce this, let alone bring it to market, shows that they don't want to make the same mistakes others have made on tablets.

And by the way, Apple TV is not a failure, it just was way too ahead of its time. You will see, that product will become a standard in TV/computing cross-over.
by SebDavies September 29, 2009 1:33 PM PDT
@dan90254... you said 'the iPhone is PROBABLY the most iconic personal electronic/computing/phone device out there... and that's a FACT.'

If its a 'fact' why did you say 'probably'. :S And who cares if its 'iconic' its still a crappy phone.

And that rocka guy never called Apple TV a failure.
by streak24 September 29, 2009 1:46 PM PDT
@dan90254

"Everyone said Apple was a fool to get into the smart phone business"...so does that everyone include you as well??

"probably the most iconic personal electronic/computing/phone device out there... and that's a fact" ... you are killing me here. First, "most iconic" is a subjective rating (not something objective like "best selling smartphone"), so it can't be a fact for everyone, only people who subjectively view it to be true. Second, you totally undermine it as a "fact" by qualifying it as "probably the most iconic..."

"The fact they are taking so long to announce this, let alone bring it to market, shows that they don't want to make the same mistakes others have made on tablets."

I think this goes to show that the tablet market has been an extremely difficult market to produce a compelling or even profitable product in. A lot of people would say tablets are niche products searching for a market (unlike the broader markets for notebooks/desktops, pmps, and cell phones), so bringing a successful product to market in this category will be amazing considering the past 20 years of failures/underperformers (look up Apple's earlier failure with the Newton as a reference). Not saying Apple can't work a miracle here, because they have created markets for their products before, but it will take a whole lot of magic for that to happen.

"And by the way, Apple TV is not a failure, it just was way too ahead of its time. You will see, that product will become a standard in TV/computing cross-over."

Hmm...even Apple still calls Apple TV a "hobby." Only time will tell with this bold prediction you have made.
by dverlaque September 29, 2009 2:23 PM PDT
@SebDavies

Why do you say the iPhone is a crappy phone? It's the best phone out there.
If you say that it's slow, then blame AT&T....
by cvaldes1831 September 29, 2009 2:23 PM PDT
The two biggest problems with the Apple TV are the content licensing agreements and the expensive hardware architecture.

Apple needs to rework the content to favor subscriptions with the various networks and movie studios including ones that they're missing (HBO for one, I think). I wish they could do something about the major sports networks and leagues, but that's another can of worms.

Concerning the hardware, Apple TV is built from components that are poor price-performance values (too many chips, standard Intel CPU, hardware support for 720p h.264 only).

Perhaps if P.A. Semi is working on a tablet processor, the same part could be used in the next gen Apple TV (ARM-based SoC "system-on-a-chip").

The next gen Apple TV should change operating systems. It should be iPhone OS or maybe a hybrid OS placed between iPhone OS and OS X with an SDK for third-party development.
by Mark_Anderson September 29, 2009 3:28 PM PDT
@dan

Look at this way - the succeeded with the Mac, the iPod and the iPhone and failed with the Newton, Pippin and Apple TV so there's a 50/50 chance of them buggering it up based on past history. :)
by zmonster September 29, 2009 4:54 PM PDT
I like people like you. I think you're one of the guys who keeps shorting AAPL stock into my lap. :)
by windooor7 September 30, 2009 5:06 AM PDT
Have you ever,Olmost clicked that check out icon on amazon, ready to buy a DSkindle, then decided to wait a minute, well this is where Apple is a LOKKING AT with both eyes, no lazy eye(that my song,and isaid that why we relate.) this time. An apple tablet is specificaly meant to be the ultimate e reader, Killing all book sellers student will be able to walk to class rooms with no bags at all just a mactablet with all the book in it. back pack makers too will be infected.Not to mention youtube,full blown safari,ipod oh my .THIS IS IT. APPLE does not compromise! .Wait for that sign spilling over and passed in time Come join in the last hurrah with open sores and openJaw .Just read this "Well Thought Out Twinkles" lylics .
by IBEJohnson September 30, 2009 7:57 AM PDT
windooor7, I can't understand a word you just wrote. Is it too much to ask to punctuate your sentences, or run a spell check?
by big.mouth September 30, 2009 8:42 AM PDT
LMAO at dumb comments like this. Good thing the interwebs keep a record -- we'll be back to laugh even harder when this thing is a raging success.
See more comment replies
by Super2online September 29, 2009 1:02 PM PDT
I have no doubt that this is taking longer for Apple to bring to market for the same reasons all the other companies struggled. If not a run away hit, it will certainly do well with the Apple crowd. Being a PC kind of guy I have to say I like the Microsoft Courier. Looks and folds like a book (popularized by cavemen no less) and a slick interface that salivates just watching.
Reply to this comment
by Seaspray0 September 29, 2009 1:59 PM PDT
I would give the advantage to the Courier for 2 reasons. It folds in half so it will be more portable. It folds in half so the screen will be protected. I'm not sure how well having split screen affects usability, but from using split screen on my monitors, it's not much of an impediment.
by Super2online September 29, 2009 2:09 PM PDT
@Seaspray

Check the newest video posted today by Gizmodo:
http://gizmodo.com/5369493/leaked-courier-video-shows-how-well-actually-use-it?skyline=true&s=i
Apparently Microsoft is looking at a mid 2010 release date.
by Perry_Clease September 29, 2009 2:17 PM PDT
"I would give the advantage to the Courier for 2 reasons. It folds in half so it will be more portable."

Good point. The Apple Tablet I played with at the Apple Store today does not fold in half.

We do not know what an Apple tablet will look like, if they are even coming out with one. If they are I would give the advantage to the iTablet because it would be running OSX and not Windows, Lindows, or some other clunky OS
by protagonistic--2008 September 29, 2009 2:45 PM PDT
If you want something that looks and folds like a book go to any public library. :-)

As for me, any device that is basically just trying to look and act like a book is a non starter out of the gate. That is what really intrigues me about the alleged Apple tablet. If it runs iPhone applications that would make it something I would look into. I have a very nice library of books in my house and these devices will never replace them for me.
by solitare_pax September 29, 2009 5:39 PM PDT
The real question is how either device will hold up to the challenges of the real world - as opposed to people pondering it, and the ten minutes a reviewer spends playing with either one before wandering back to their game of WOW.
by Seaspray0 September 30, 2009 8:55 AM PDT
I agree, solitarepax. Let the consumers decide what's best for them.

Perry Clease. "We do not know what an Apple tablet will look like..." From the article... First, iLounge's source says Apple has created three different prototypes. The Wall Street Journal reported earlier this year that two previous prototypes were killed for battery and memory problems. Though the iLounge source says the first version's 7-inch screen was judged to be too small, it doesn't give the size of the second version. The third prototype apparently has a 10.7-inch screen.

For smaller devices, I don't see an unprotected display damaged compared to the larger displays on laptops where I have seen a significant percentage of damage (even though they are more protected). 10.7 in size would be one of my concerns, and one I am sure would be noticed by a 3rd party willing to make an accessory cover (for $$$ no doubt). Anyone willing to bet me on an accessory cover?
by Perry_Clease September 29, 2009 1:07 PM PDT
They won't stack up at all, they will sell to well to be stacked on the shelves. :)
Reply to this comment
by allanxpress September 29, 2009 1:14 PM PDT
Of course they will sell well. All apple products do. But when people realise its just a big iPhone, it becomes a gimmick.
by Perry_Clease September 29, 2009 1:18 PM PDT
"Of course they will sell well. All apple products do. But when people realise its just a big iPhone, it becomes a gimmick."

Of course you know that an iPhone is just a small PC, well a Mac which is much better than "just a PC."

Gimmicks? That would be a Pre or a Zune
by c4s2k3 September 29, 2009 1:33 PM PDT
-- "Of course they will sell well. All apple products do."

Macintosh TV. Newton. PowerMac Cube. Apple QuickTake.

There are probably others. Just saying, Apple has had its share of products that did not sell. Some were arguably ahead of their time, but that's the price you sometimes pay for trying to do something innovative.
by protagonistic--2008 September 29, 2009 2:55 PM PDT
@ c4s2k3

I beg to differ with you. The PoewrMac sold quite well. So much so that its successor, the MacPro, is still being manufactured today. I am typing this reply to you on a 6 year old PowerMac which runs the last version of Leopard very nicely. And this computer has been running pretty much 24x7 for all that time doing distributed processing. That aside, PowerMacs were a good seller for Apple. You have to remember the PowerMac and MacPro were never designed to be sold to the average home computer user, but rather to the more professional user.
by mbenedict September 29, 2009 7:34 PM PDT
@protagonistic:

c4s2k3 is talking about the Cube, which was a commercial failure. Apple killed the Cube within a year of its introduction.
by solicitehere September 30, 2009 8:54 AM PDT
They'll stack up neatly in a pile in a back room. Nice and flat.
by Gold_Storm_Mac September 29, 2009 1:42 PM PDT
all these articles are useless. i have probably read hundreds of these types of articles. about the apple tablet. we dont even know 100% whether it would be considered a mac or its own category. No point in talking too much about something that hasn't been announced.
Reply to this comment
by Perry_Clease September 29, 2009 2:18 PM PDT
No these articles are not useless. Click bait headlines serve a real purpose.
by cvaldes1831 September 29, 2009 2:24 PM PDT
True, but these rumors generate pageviews. I think that's all online publishers care about these days.
by protagonistic--2008 September 29, 2009 2:56 PM PDT
You sure seem to waste a lot of time reading useless articles. Perhaps you should find a more productive use for that time.
by JohnFredC September 29, 2009 2:04 PM PDT
Look. A passive gaming/movie watching/surfing tool will not (not!) get my money. I want a "tricorder" thing: wi-fi, handwriting recognition + on screen keyboard for text input, built in camera (still and video), usb, stereo mics, pen input for drawing and "natural media" painting, etc. etc. My Casio PPC from 1999 already does all (all!) of that except no video recording, no stereo mics, no wi-fi. Plus its screen is only 3+ inches. 4 hours on a fresh battery, too. What is so hard about this stuff? It's been done many times before, just not in the wide/tall/thin form factor of a tablet.
Reply to this comment
by TheraCaffe September 30, 2009 7:26 PM PDT
I don't know about stereo mics, but I think everything else you listed is supposed to be in the Microsoft Courier.
by CDaleB September 29, 2009 2:08 PM PDT
I'm a dedicated Mac user and have been for a long time but I pretty much don't care what Apple brings out. It's not what I want from all the descriptions I've seen and for once, I'm not prepared to pay the Apple premium. First off I want an ebook reader, then I want a computer for general low-level use like web surfing, e-mail and word processing. It should be sturdy but relatively low-priced since it will go with me everywhere, including road trips on my motorcycle. So far all I've seen that fits my requirements is what Asus is projected to introduce in October. So Apple is going to be late to the market, be over-priced and not be what I want. It'd be nice to be wrong though
Reply to this comment
by protagonistic--2008 September 29, 2009 2:57 PM PDT
Have you perhaps considered just reading a book? :-)
by mbenedict September 29, 2009 7:36 PM PDT
@protagonistic:

It's pretty difficult to use a book for "web surfing, email and word processing" as CDaleB wants to do, isn't it?
by solicitehere September 30, 2009 8:56 AM PDT
The Apple premium is like buying the Lexus name, but actually getting a Saturn. Nice.
by stefanvolos September 29, 2009 2:16 PM PDT
My guess is that when an Apple "tablet" device is finally unveiled to the public, it will be accompanied by a major announcement about some mind-boggling deal that Steve Jobs has worked out with most of the major media companies so that this Apple tablet will be your all-in-one portable media player, gaming console, eBook reader, and wireless websurfing device. I wouldn't be surprised if the darned thing also had some pretty impressive professional business applications as well.
Reply to this comment
by zmonster September 29, 2009 4:53 PM PDT
What he said. :)
by bugma302 September 30, 2009 3:40 AM PDT
" I wouldn't be surprised if the darned thing also had some pretty impressive professional business applications as well. "

I would
by dverlaque September 29, 2009 2:27 PM PDT
In any case, a tablet just doesn't make sense. Most people would complain about the fact that it's a touchscreen. Also, an on screen keyboard means that half the screen will be blocked...

"Obviously the biggest differentiator with an Apple tablet would be its software. iLounge's source says it would come loaded with iPhone OS. That will open it up to the App Store universe, which is growing exponentially. "
So in other words, this tablet would also have an accelerometer... and it would have to run programs formatted for a much smaller screen.
Reply to this comment
by cvaldes1831 September 29, 2009 2:39 PM PDT
There are options for the on-screen keyboard: voice recognition, handwriting recognition (shades of Newton!), and optional external keyboard. In any case, this is allegedly a media player/"light communication" device.

The tablet would likely have an accelerometer, but it's not required for every single app in the App Store.

Some apps might require to be modified or rewritten to take advantage of the iTablet's larger screen. Others might be fine as is. Depending on the CPU performance, you might be able to run several iPhone apps side-by-side (true multi-tasking).
by dverlaque September 29, 2009 2:29 PM PDT
"The Apple Tablet you played with at the Apple Store Today..."
Sarcasm? Or am I missing something here?
Reply to this comment
by protagonistic--2008 September 29, 2009 2:59 PM PDT
I noticed that. If he actually played with one he would know what it looked like. ;-)
by Perry_Clease September 29, 2009 3:02 PM PDT
No, just being passive aggressive. :)

We are all speculating on this device.
by websterphreaky September 29, 2009 2:54 PM PDT
"How will an Apple tablet stack up?" (In the Hack Media)

Well it depends on how many FREEBEES and Payoffs (as made famous by the likes of Mega Apple ****** Walt Moseberg and Leo Laporte) the well known Media Hacks (like Ms Ogg, amoung others at CNut) get from the crApple PR Department.

For a company that ONLY HAS 6% of the computer market and 3% of the cell phone sector, don't you think crAPPLE get 100 times more press than they deserve?? Wonder why???

PAYOFFS!!
Reply to this comment
by Perry_Clease September 29, 2009 3:04 PM PDT
Off your meds again?
by Gold_Storm_Mac September 29, 2009 3:25 PM PDT
will someone help this guy.
by i.p.freely--2008 September 29, 2009 4:10 PM PDT
And how does any of this affect your life? Why do you care if Apple succeed or fail? or for that matter how does MS owning 94% of computing business affect for you?

Take a deep breath, no one cares what you think. In internet, no one cares if you scream.

MS won't send your family a condolence card if you died tomorrow.

Just concern yourself with your own well-being, MS dont need you help. In fact people like you do more harm to MS than help.
by gwailo247 September 29, 2009 4:12 PM PDT
Vitriol aside, he does have a point.

Apple's market share is very tiny compared to Windows. So maybe a lot of CNET readers are Mac users, but in the real world, the numbers speak for themselves.

So you would expect to see 19 Windows related articles for ever 1 Apple one. The ratio here is a bit higher than that because they know that every time someone like this posts, they'll get Apple zealots to reply, which generates them revenue.

I'd be more concerned that CNET is trying to goad you into an emotional response in order to increase their profitability, but then to each his own.
by zmonster September 29, 2009 4:53 PM PDT
Is that you Bill?
by parkbeth September 29, 2009 6:17 PM PDT
because apple is the most influential tech company in the world, and they "Move where the puck is going to be".
by qwerty-berty September 30, 2009 3:27 AM PDT
@gwailo247

Once again an example of an instantaneous reaction to a flawed view of how somebody thinks the world should work, created with the least amount of thought possible.

To correct your flawed logic I would expect to see 19 Windows related article for every 1 _Mac_OS_X_ article - don't forget Apple also sell other stuff such as iPods too. Anyway there are much better metrics to consider rather than the number of product units shifted else we would be inundated with McDonalds hamburger and disposable razor articles. Here a few of alternatives:

* the market cap of each company - so about 3 to 2 articles in Microsoft's favor

* political influence on cnet in the form of advertising revenue threats etc - they are ALL at it so we'll call this one even

* potential for drawing a large number of eyeballs to the cnet website due to polarized opinions and general fascination - once upon a time I would have given this one to Microsoft, but I think Apple just about edges it

But it would be a short lived "news" organisation that built it's journalism solely on units sold.
by Chao_Sama September 29, 2009 2:57 PM PDT
Sarcasm
Reply to this comment
by jbcahill September 29, 2009 3:06 PM PDT
Just another article in the rumor mash mill. I'm very interested in a tablet from Apple. However, until Steve Jobs is standing on stage holding a tablet in his hand, with a Keynote slide over his shoulder displaying specs and pricing, its all just a bunch of vapor. Write about stuff that exists or has been announced.
Reply to this comment
by Gold_Storm_Mac September 29, 2009 3:23 PM PDT
Agreed. Too many articles about this.
by mavfan2 September 29, 2009 3:47 PM PDT
Again more publicity for Apple and for a product there's no confirmation will even be produced. How much is Apple paying you cnet, or do Apple articles bring so much traffic that you write these bogus articles just to get more advertising money?
Reply to this comment
by baconstang September 29, 2009 4:41 PM PDT
Does it bring traffic??? You're here.
by qwerty-berty September 30, 2009 3:29 AM PDT
@baconstang

I know, some days I just can't believe the irony either. Sometimes there just aren't enough ? characters to point it out to them ;)
by The_happy_switcher September 29, 2009 3:49 PM PDT
I, for one, am waiting for the Microsoft Clippy Tablet. It annoys the hell out of you and serves as a great paperweight.
Reply to this comment
by Seaspray0 September 30, 2009 9:08 AM PDT
I have an app for that.
by AppleSuxLeo September 29, 2009 4:58 PM PDT
No thanks...Archos 5 running ANDROID ;)
Reply to this comment
by metawedgie September 29, 2009 5:42 PM PDT
Microsoft is on a roll. Zune HD, Windows 7 and the Courier. I can't wait.
The Courier is gonna kill any iTablet Apple can dream up. Check out this post.
http://www.metawedgie.com/journal/2009/9/29/courier-would-beat-apple-tablet-revolutionize-mancomputer-re.html
Reply to this comment
by shellcodes_coder September 29, 2009 7:49 PM PDT
yup that's for sure
by qwerty-berty September 30, 2009 3:44 AM PDT
Are you one of the bloggers on this site? I've just read through and there isn't actually any new information - the last two thirds are actually just a bullet list of questions whereas the first third describes the production qualities of the video. Here is the one genuine attempt at an analysis I could find although it is rather weak:

"an Apple product would put up no contest: the market is saturated with Apple devices that seamlessly integrate a user's multimedia entertainment life. The Courier would be the practical, thoughtful companion to the smarmy, fun-loving iPod Touch"

In other words the Courier would integrate with the touch better than the iTablet. However even with imaginary products ;) I can't see this happening.
by ark_v2 September 30, 2009 10:13 PM PDT
Well, I'm starting to believe the ups at MS sold their souls to a really high ranked spiritual entity; Windows 7 rocks, the Zune HD is awesome. Not so sure about that Courier gimmicky concept but they sure are making things a lot better than in the last few years (well...at least before the Windows 7 parties...)
by parkbeth September 29, 2009 6:14 PM PDT
how about this: have it run OS X, but let you download apps as widgets to be in the dashboard. or maybe open this up for all macs.
Reply to this comment
by myles taylor September 29, 2009 7:13 PM PDT
I like how all these new "details" say nothing. Basically they say that it's an oversized iPod Touch that is going to be announced and released next year. I hope that Apple hasn't put all this effort and time into creating a big version of something they already have.

"iLounge's source reports that there's still a 20 percent chance this latest prototype could be killed before its supposed January release date."

I thought they said the announcement was in January and the release was in the spring. Oh and where are they getting these random percentages?
Reply to this comment
by KingKuei September 29, 2009 7:23 PM PDT
Well if anyone is capable of creating a tablet that becomes accepted by the masses, it would be Apple. They proved with the iPhone that it's possible to create a fully touch-based phone, when all the competitors were building half-screen/half-keyboard phones. The tech press and the mainstream media was oohing-and-ahhing over the announcement of iPhone, and for good reason: it reset and redefined the mobile phone space, first with the form factor, later with the app delivery method. That's not to say that it was all smooth sailing. Apple likes to boast about the success of the App Store, but not too long ago, they were pushing for web-based apps rather than native apps. People still complain about the touchscreen keyboard, but they've still managed to move something like 40-50 million iPod/iPhone touch devices...

At the end of the day, it's hard to talk about a product that hasn't seen the light of day, and one that is almost undoubtedly going to bring a host of innovation to the space. Apple is in a position again to redefine the tablet/ultraportable space in the same way that they have redefined music and phones.
Reply to this comment
by shellcodes_coder September 29, 2009 7:58 PM PDT
It will go down like newton did
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