GigaOm, one of Silicon Valley's best-known blogs, said today it has acquired the assets from ContentNext Media, parent company of media blog paidContent, from publisher Guardian News & Media.
Financial terms were not disclosed.
"PaidContent is the leading voice covering the evolution of media, an area that is very important to us," said Paul Walborsky, CEO of GigaOM. "Integrating our teams will enrich our editorial coverage and expand our footprint immediately in two markets that are critical to our growth - New York City and the United Kingdom."
In addition to paidContent.org the other ContentNext assets acquired include mocoNews.net, contentSutra.com and paidContent:UK. ContentNext was founded by entrepreneur Rafat Ali.
Word leaked last year that the Guardian was seeking a buyer and All Things Digital reported Monday that GigaOm and Guardian were close to a deal.
GigaOm picks up a group of experienced reporters and editors, including Ernie Sander, paidContent's executive editor, who formerly worked for the Wall Street Journal and Tom Krazit, formerly with CNET.