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November 9, 2009 7:43 AM PST

Google may lose WSJ, other News Corp. sites

by Greg Sandoval
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Rupert Murdoch is threatening to pull his content from Google. Is this a bluff?

(Credit: Dan Farber/CNET)

Update: 11:15 a.m.: To include comments from Google.

Rupert Murdoch, the media tycoon who has long accused Google of ripping off content from his newspapers, said this weekend that his sites may soon disappear from the search engine's listings.

Murdoch is chairman of News Corp., the newspaper, TV, and Internet empire that includes The Wall Street Journal, The New York Post, 20th Century Fox, Fox News, and Hulu. He made the comments in an interview late last week with Sky News Australia.

After Murdoch accused Google, Microsoft, and others of "stealing" his company's content, he was asked why he just doesn't pull his Web sites from Google's search results.

"I think we will," Murdoch responded. "But that's when we start charging."

Murdoch and other News Corp. execs have said that they intend to charge readers and viewers. In the past, the company's sites have relied on advertising revenue.

Murdoch made it clear he's no fan of the ad-supported model. "There are no news sites or blog sites making any serious money," he said.

"What's the point of having someone come occasionally who likes a headline they see in Google," Murdoch continued. "The fact is there isn't enough advertising in the world to go around to make all the Web sites profitable. We'd rather have fewer people coming to our Web sites but paying."

When asked why he would buck the trend of offering free content, Murdoch said: "(The public) shouldn't have had it free. I think we've been asleep."

Google has said that it feels obligated to help media companies because it needs their content. That hasn't stopped Murdoch and his staff from continuing to make hostile comments about the search engine. What News Corp. hasn't done much of is follow up with action.

Is News Corp. trying to scare Google into making more concessions? Or is it just afraid to pull the trigger?

On Monday morning, Google responded to Murdoch's quotes in a report by the British publication The Telegraph.

"Publishers put their content on the Web because they want it to be found," Google said in a statement. "Very few choose not to include their material in Google News and Web search. But if they tell us not to include it, we don't."

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
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by Lerianis3 November 9, 2009 7:55 AM PST
Sorry, but if he starts charging for access to his news site...... no one is going to go to it! That's the bottom line here, and I don't understand what this idiot doesn't get about that.
Reply to this comment
by sportsfan206 November 9, 2009 11:18 AM PST
Not true... One only has to look at the Wall Street Journal website to see that charging for content can work. You missed the point here. He's not saying that he is going to start charging and not change anything else. What he is saying is he will start charging AND start going after the people stealing News Corp. stories. You may not agree with it, but there are plenty of websites out there that simply repost a story of theirs, or do a write up without a reporter in the field. How did we get to the point where we feel we are entitled to free news? How do you expect reporters to be paid, taxpayer money? We will see how this plays out, but I wouldn't just discount this as something that won't work. Newspapers are slowly losing subscribers, but they do still have MILLIONS of people paying for them everyday.
by jaguar717 November 9, 2009 12:23 PM PST
How did we get to the point where we feel we are entitled to free news?

Well we've had the schools and a group of politicians tell us for years we're "entitled" to anything and everything we can think of to steal from those who've worked for it, and the media cheerleaders have pushed the same garbage. We just recently ramped it up to high gear--what do you think the last election was about?

A bunch of dependents trying to vote themselves free stuff from someone else's wallet.
by Akiba November 9, 2009 12:55 PM PST
@sportsfan206

" What he is saying is he will start charging AND start going after the people stealing News Corp. stories."

Your example is an exception that usually only applies to specialized content will little quality competition. Most news sources that have tried to charge have failed worse than their add-click endeavors. His assumption is that most desired sources will follow and that the consumer will have no choice but to pay. If this does not happen it will fail. If a few specialized sources do well, it will not be able to subsidize the rest and users will always be able to pirate the content anyways.

"How did we get to the point where we feel we are entitled to free news?"

Because companies like Google figured out how to make money with free web content and services while traditional news sources shunned the platform and become declining relics. This is just a perfect example of how they have not changed. Also this is not about entitlement. It's about competition. Because of competition, we know we don't need to pay for a news source, so we scoff at the idea. Successful media sales will be tied to advertising or subscription services that are tied to electronic devices and the ones who design the devices and software services will be ones in control of the profits. I think the real outcome will be that companies like Google, Apple, and Microsoft will directly or indirectly take over content providers for most forms of media, such as news, movies and music.
by sportsfan206 November 9, 2009 1:33 PM PST
@Akiba
Your points are well thought out and relevant. I am not commenting on anyone like you, but more the people who tend to cry bloody murder when anyone has the gaul to try and charge for something. You are correct I saying people like Google and the like have show a better way. Much like TV in that respect. You pay for cable, and not for individual shows. You pay for internet, but not each website. Just remember there is HBO, Showtime, etc that are very successful competing with "free" product. Much like Murdoch is trying to create with paid service on the internet.

IMHO, free news will only go so far. Advertisers are pulling back, simply realizing their online content just isn't getting people's attention. It's never free, but if people aren't going out and buying ad products, then you will start getting hit with news site subscriptions.
by gggg sssss November 10, 2009 5:55 PM PST
I guess he is going to stop taking ads in teh newspapers as well. Twit.
by Sausagebiscuit November 9, 2009 8:01 AM PST
This guy acts as if he has the only source of news in the world. Free distribution for the win. When people see that "Please pay to continue message" they will just go elsewhere. Either another company's release or one of the many bloggers, etc who freely share news articles with the world. Waiting on the techdirt.com article that tears this apart. ;)
Reply to this comment
by Sausagebiscuit November 9, 2009 10:51 AM PST
and here it is: http://techdirt.com/articles/20091108/2223416852.shtml
by opiapr November 9, 2009 11:12 AM PST
He also wants to charge for Hulu, Not have any Fox title at redBox or Netflix and I bet that if Facebook wasn't around and MySpace were what it one was he will be looking to charge for it too. this is an OLD MEDIA GUY in a NEW MEDIA WORLD. Not to mention the fiasco FoxNews is.
by sportsfan206 November 9, 2009 11:20 AM PST
They can't "freely share" news articles with the world, because they don't own them. A blogger will be sued by News Corp moving forward, did you miss that part? And BTW, if this will never work, why is WSJ.com so successful?
by sportsfan206 November 9, 2009 11:31 AM PST
This is just sour grapes... you just don't want to pay for a service, you think everything should just be free. Who cares about the people working for a living to bring you the news, you should just read their stories and not have to pay for the service. If he really was a "old media guy" in a "new media world" then why do you care? Go get your news elsewhere and shut up about it. The reason you're spouting off about this is because you have a silver spoon in your mouth and think a guy who owns a company should be compelled to provide you a free service. Just go elsewhere for your news, but don't be surprised when all of a sudden you can't get the stolen copyrighted content from your local web bloggers.
by opiapr November 9, 2009 11:49 AM PST
I do get my news elsewhere I never visit a News Corp site. And they do get paid by advertiser he is just greedy and want more and more. Sorry i am not dumb enough like other to pay for something available for free elsewhere. leave that to the dumb ones.
by mgdvt November 9, 2009 12:11 PM PST
WSJ is successful because all the subscriptions are reimbursed by employers or written off as a tax deduction by the Wall St. types. Lets see how many continue to subscribe to WSJ when it comes out of their own pocket.
by sportsfan206 November 9, 2009 12:17 PM PST
Wow, a corporation wants to make more money and they are greedy. So, where is the line Opiapr? Is 30 million in profits enough, how about 10? Maybe they should just all be non-profits right? No one should make money, because wanting more of it is just greedy. Honestly, is a guy making 10,000 per year wanting 20,000 greedy. Or does that start at 100,000 wanting 200,000? Maybe 1 mil wanting 2 mil??? I love it when people talk like this, that somehow a corporation that is in business to make money, is somehow greedy because it wants to make more money. Forget about the fact that the more money a cororation makes, the bigger it gets, the more people it then employs, and so on. People only see the money, they don't see how that money then supports a vast majority of people worldwide who work for that company.
by ImRob November 9, 2009 8:09 AM PST
Google should just remove them itself and get this car crash over and done with. Murdoch is all talk. Fact is Google is one of the best traffic drivers on the internet, and not even a pig headed, ignorant, billionaire will change that.

All he has to do is put his money where his (big) mouth is. Other news providers without paywalls will triumph and we'll all be well rid of Murdoch and his, quite frankly, money obsessed ilk. If he can't monetize the many, many thousands (millions?) of visitors Google sends, then I'm sure someone else gladly will and it can't come too soon as far as I'm concerned.
Reply to this comment
by knowles2 November 9, 2009 3:12 PM PST
I would love it if google called there bluff an did it themselves.
by tkchan November 9, 2009 8:11 AM PST
It's about time that we get off this free bandwagon and pay for the ppl who actually has to work to make the contents available. It's clear the ad model doesn't work and only work for sites that aggragate content and doesn't add/contribute anything to the content creation process.
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by ghostfear November 9, 2009 11:05 AM PST
Fully agree. People who write news, research news, and host news need to make a living. Of course everyone likes everything to be free, but, no one seems want to work for free. News organization provide a service and they should be paid. If the ad mode don't work, it need to be paid for by the reader. They should join force to create some kind of membership service that paid member can access all their contents. This one account per news outlet is just not user friendly. You can give trail membership free, but, there is no future if all content are free forever.
by sportsfan206 November 9, 2009 11:33 AM PST
Why should you get to pay once for all though? They should compete for your business, if you don't like what you are getting from one, stop subscribing and move to another. You model inspires no competition to be excellent.
by Lerianis3 November 9, 2009 3:57 PM PST
Those people who ghostfear mentions can make money by putting ads on their websites, very easily make money in fact.
Oh, and yes, there IS a future if all content is free forever.... we will just move from the unfair capitalistic system to a more socialistic system.
by ssampier November 9, 2009 9:53 PM PST
It sounds simple enough. Pay for content. I am all for paying people for content.

However, I have yet to see a workable model. I am not paying $10 a month for one site; more like $5 a month for access to 50 sites that I like. Then options to add more. This will likely never happen.

Micro-payment models have also been proposed with little to no interest.

Has the internet doomed the world? Not likely. In the short term bloggers will continue blogging and newspapers will continue their gradual decline. In time, we will come up with a mixture of advertising and reader support.
by BCF1968 November 9, 2009 11:18 PM PST
So then of course if CNET added a subcription you'd be all for that. Yes let's have every site on the net start charging subcriptions. Want to kill the internet, there's a good way of doing it. The fact is charging will fail. PERIOD. He somehow thinks his product is so good that all these peole looking at it for free will now subscribe. WRONG. A very small % will subcribe and won't be any more money and probably less than he's getting now with ads. These media companies will have to learn that there is going to be LESS money to be earned and no matter what they do they won't be able to change that. Fighting to keep the old ways wil just make things harder and many of these companies fighting to keep the old ways will die before they learn that.
by November 9, 2009 8:12 AM PST
Remember,when CNN, ABC and other sites tried to charge people for video content and then abandoned it all together. Based on hits comments, it seems like he didn't learn anything from that, but this unwillingness to deny Google and other sites access to their content seems like he has learned something. Sure seems like someone wants some $$$ from Google, MS and the like.
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by JGoldenberg November 9, 2009 8:17 AM PST
Rupert Murdoch may know business from before the internet age, but he definitely fails to adapt. What an idiot. I hope that Google allows this crook to sink his own ship by doing this. Google doesn't need any of Murdoch's sites on their search engine when there is thousands of alternatives already there.
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by sportsfan206 November 9, 2009 11:23 AM PST
Fails to adapt? Last I checked adapt means change, right? So they currently don't charge, and are moving to a pay model... Hmmmmmmmmm, isn't that trying to adapt? He may not be right, but he certainly isn't doing what everyone else is. I think you're confusing "adapt" with "lemming"
by opiapr November 9, 2009 11:56 AM PST
@Jgoldenbeg totally agree he see the world as it was 50 yeas ago just like sprtfans206 murdoch lover does.
by sportsfan206 November 9, 2009 12:24 PM PST
Actually I don't even go to FoxNews or like Murdoch for that matter. But nice of you to show that you just think you know what my opion of the man is simply because I don't agree with you. In this post I said nothing about Murdoch at all. The poster says that Murdoch "fails to adapt". I am wondering how a man or company, who is fundamentally changing his business model on the web, is not trying to adapt? If you can explain how going from free, to paid is not an adaptation to the market as he sees it, then I will agree with you.
by BCF1968 November 9, 2009 11:26 PM PST
"by sportsfan206 November 9, 2009 11:23 AM PST
Fails to adapt? Last I checked adapt means change, right? So they currently don't charge, and are moving to a pay model... Hmmmmmmmmm, isn't that trying to adapt? He may not be right, but he certainly isn't doing what everyone else is. I think you're confusing "adapt" with "lemming" "

Perhaps YOU need to learn the meaning of the word adapt.

ADAPT: "To make suitable; to fit, or suit; to adjust; to alter so as to fit for a new use;"

Not sure how using a old world technique is adapting. Kind of like saying the best way for polar bears to adapt to global warming is by growing more fur.
by sportsfan206 November 10, 2009 5:52 AM PST
@BCF1968
Man you people are really dense... Old world technique? The internet is 15 years old, and he believes it will work. For 15 years his sites have been for the most part free. And now he is changing that philosopy. So yes, he is trying to "alter" his websites "so as to fit for a new use" and "make it suitable" in what he believes to be a dying business model. It is the essence of the word adapt.

Why do you think that someone isn't trying to adapt if they are doing something you don't like? Adapt doesn't mean success, it means trying change something. Will Murdoch be successful? Probably not, is he trying to adapt his web business? Yes. As he states in the interview he doesn't believe there is enough advertising to go around to fund the free web. Again, he could be tottally wrong, but he is trying to adapt.

You're last comment was just stupid. Saying that history has no value is rediculous. Many things have gone away from certain business models, only to return to them years later with new success. Just because it's "Old World" does nessesarily mean it won't work. You don't need to come up with the idea in order to use it you know. For that matter, TV and Newpapers are totally different mediums, saying it's an old idea is saying that those forms of news media are the same as the internet, which is again wrong. The Romans had plumbing, aqueducts, etc. Their empire failed and for years no one built anything. Over 400 years later people and places started to look at what they accomplished and use it for their own prosperity.
by Police_States_of_America November 9, 2009 8:17 AM PST
Ads are what support TV content which is much more expensive to produce than articles. I don't see where the money is falling through the cracks unless companies like Adsense are taking a lion's share.
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by sportsfan206 November 9, 2009 11:36 AM PST
Money is falling through the cracks because other news sites steal content and repost. Now you can go anywhere for the same article, keeping their stories locked behind a firewall means bloggers and other "free" cough cough, copyright infringers.. cough couch from stealing content from hard working reporters and news corporations
by Lerianis3 November 9, 2009 4:00 PM PST
sportsfan206, that is ALWAYS going to happen. Even if these people DO go paid.... what going to stop someone from signing up for their 'paid service' and then taking things verbatim or near verbatim? Answer: NOTHING! (sing it with me)

It's time to realize that news is supposed to be free in this day and age. Maybe 100 years ago back in the day of no computers, it was okay to charge for news..... not now.
by kieranmullen November 9, 2009 5:01 PM PST
Ads are what support Phones Books, Radio, Newspapers and Magazines too. (ads are expenisve in some of those)

BTW Most people under 30 dont even watch regular tv anymore. More of it is online nowadays. not just on Hulu, but ABC.com NBC.com etc...

(I do not have a solution either. I think that reporters need to be paid, but google is not stealing.)
by mtngem November 9, 2009 8:29 AM PST
Let's see, you pay for cable/sattelite, newspaper, magazine etc. for content every day. These people provide a service which they expect to be paid. We have rasied an entire generation of idiots who think everything is/ should be free. Would these same people care to give their work away? I think not, yet they are the same people who have no moral boundires about taking other folks hard hard work for their own personal pleasure. That Mr. Murdock wishes to pay his employees a different way is his business. If it means I don't have to deal with "pop-up" ads every 10 seconds, I'm all for it! I have no use for Google or any other company who thinks it's "O.K." to steal other peoples work for their own profit.
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by ghostfear November 9, 2009 11:07 AM PST
well said. Traffic light has not value if there are no cars.
by Lerianis3 November 9, 2009 4:03 PM PST
Nope. Sorry, but the real issue is that the SMART people are realizing that some things should be charged for. I.E. music, movies, etc. or should only be charged for in certain situations.
Oh, and to mtngem.....if you are dealing up pop-up ads every 10 seconds, you are either on a porn site or a virus site, one or the other. ZDNet only shows one popup every 10 or so pages. Same thing for USAToday and every other legitimate non-porn site I can think of.
by kieranmullen November 9, 2009 4:58 PM PST
Did you read the article? Googles will remove anyone who does not want to be in it. Furthermore they obey any instructions given by the webmaster by using robots.txt file placed in the eg http://news.com/robots.txt

Google is not stealing.
by vkalathil November 9, 2009 5:32 PM PST
Could you explain how Google is stealing? All it does is aggregate and provide links to other sites. I totally agree that news should not be free. Let Rupert take his crappy news off Google. If the rest of the newspapers follow suit, people will start paying. Guess what - FOX is going to only lose readers with this news. Less people will pay for it. It is so understandable how this philosophy is aligned with the conservative republicans. Cater to the core base and no one else matters. It's gonna work in the short run - in the long run Rupert will be the loser
by pepto39 November 9, 2009 8:31 AM PST
Thanks for the heads up, I,ll be dumpng HULU after writing this.I will also dump any thing else that is connected to news corp.
Reply to this comment
by sportsfan206 November 9, 2009 11:39 AM PST
Murdoch doesn't care, he stated that he doesn't care about the higher traffic, he cares about paid content. So what if he loses you anyway, you sound like a guy who doesn't pay for anything anyway. So what exactly is News Corp losing other the loser from the pizza joint who always takes a slice without paying.
by opiapr November 9, 2009 12:01 PM PST
@sporfan206 your love affair with Murdoch will now win you any millions. the reality is that their is no such thing as free content. Their are different pay models advertising been one of them and one that works really well. But he thinks he deserve more because if you forgot he is a greedy guy. And he is free to try their will always be some idiot that will pay. But the pay model will not work at all. And if you like to pay for content why are you on cnet taking part of a free article without paying. I bet news corp had a tech site you can go and pay.
by sportsfan206 November 9, 2009 12:29 PM PST
I never said I don't partake in the free sites, I'm stating his side on things. That's how he looks at it. But I don't think a guy is greedy because he wants more money. I'm sorry, but every company would do it if they thought it would work. That doesn't make them greedy, it makes them a business. What I am sick of is people like you who want to drag a guy down, call him greedy, and think he's the worst person ever because he looks at the world differently. Will I go to News Corp sites if they go to a pay model? No... Will I think I am high and mighty and call the guy a jerk if he does so? No...
by cnetsteven2964 November 9, 2009 8:44 AM PST
Murdoch, that is fine pull your content off Google. Will anyone notice? Will anyone care? This will only drive down your traffic on your website. Possibly the goal is to get the 'free-loaders' off your network, so that you can charge the remaining viewers. The only problem (for you) is, there are plenty of other news sites on the net.

Share-holders, time for a hostile takeover?
Reply to this comment
by Lerianis3 November 9, 2009 4:03 PM PST
Yep, pretty much time for a hostile takeover and to kick this guys butt out of his chair, to be blunt.
by baconstang November 9, 2009 9:02 AM PST
Good riddance!
Reply to this comment
by Michichael November 9, 2009 9:17 AM PST
Oh goodie. Can we award Darwins for business suicide? It's not stealing you ****, your content is being listed, for free, on Google's search pages, with one or two sentences which, upon click, send the user to your home page. That's free advertising right there. But hey, if you want to charge for content and lose 80-90% of your customer base to an ad supported competitor, have fun. :)
Reply to this comment
by ghostfear November 9, 2009 11:11 AM PST
yet if ad supported sites can not make money, then, those 80-90% will just die off and you end up the only winner. And you wonder why Murdoch builds empires?
by sportsfan206 November 9, 2009 11:47 AM PST
Since when did free advertising become something that you have to allow? I'm just curious, but do you think people should be able to advertising anything, whenever they want, no matter who owns the material? I will agree it is free advertising, but the law doesn't allow free advertising if a company doesn't want to let someone do it. If Google is asked to take it down, they will. He was nothing but respectful about Google, saying that they know the law and if/when we asked them to take our content down they will. He even said they did it for him in the past with youtube.
by opiapr November 9, 2009 12:06 PM PST
He could have taken he s sites of google at anytime. He said he will wait until they star charging. Well that mean he was perfectly fine with the free advertising and still is he just think google news and other aggregator are bad NOW because he plans to star charging and he will not like to see the (subscription) under he's headline when their are hundreds of other totally accessible.
by sportsfan206 November 9, 2009 12:32 PM PST
Again, I didn't say that he's right, or that it will work. I'm simply commenting on the face that if you don't want someone to advertise your product, you are well within your rights (in the US anyway) to have them stop.
by Lerianis3 November 9, 2009 4:06 PM PST
ghostfear, you are automatically assuming that 'ad supported sites cannot make money'..... the fact is that I know a LOT of ad-supported sites that are raking in money HAND OVER FIST.
The fact is that ad-supported is the wave of the future, and if you don't realize that.... you are going to die a death more painful than 1000 red-hot daggers plunging into your flesh simultaneously to UNDERSTATE it.
There have been other companies who have tried going the 'paid route', one namely being our local paper in my area called the Aegis...... it is losing money because NO ONE wishes to pay for viewing news, even local news, anymore.
by Michichael November 10, 2009 1:49 PM PST
I wasn't commenting about whether or not he has the right to ask google not to list it. He does. My point is he calls it stealing when it's not. If he asks them not to list it and they continue to do so THEN it is stealing. But calling it stealing off the bat? Yeah, no. Idiot alert.
by winstein November 9, 2009 9:19 AM PST
What they are really doing is to preparing the public as they give the "paid content" model one more shot. The publishers really don't know which model will work in the long run.
Reply to this comment
by tvjames_ November 9, 2009 3:05 PM PST
Yep, it's harder to charge for it on the Apple Tablet when you can get it free by just surfing over to it in Safari on same tablet.
by whobob November 9, 2009 9:28 AM PST
Hey Google, quit sitting on your butts.Instead of letting Murdoch rant on, stop indexing his sites now. Everyone then gets what they want. Us google users won't have to see links to his so called valuable content, you won't have to listen to his rants and he gets less traffic to his sites.
Everyone wins!
Reply to this comment
by td001 November 9, 2009 12:22 PM PST
Thats silly and would cut against their point that any content owner has full control over their robots.txt. It would effectively be Google censorship.
Murdocks position is just saber rattling, I mean seriously, just do it already- find some 15 year old intern and get him to change the file! It would take 3 minutes tops. The WSJ is just another Fox outlet and I stopped reading them completely. Financial Times and NYT business sections are much more independent and credible.
by wangbang November 9, 2009 9:32 AM PST
Good, let him pull all his crap content and see where that gets him.
Reply to this comment
by Jonathan November 9, 2009 9:32 AM PST
Fine by me. Means I don't have to listen to new corps propaganda and frees up news.google.com for real summary of the news. Do they actually think people go to ind news sites anymore? Nope. Its all about sites like Google News.
Reply to this comment
by thebob-bob November 9, 2009 1:51 PM PST
Word!
by November 9, 2009 9:33 AM PST
And, therefore, people will stop using the internet and run out an buy the New York Post? Yeah, I don't think so. FYI, copy and paste this link into your browser to see why the old man is so desperate: http://www.nytimes.com/2009/11/09/business/media/09post.html?_r=1&scp=1&sq=%22new%20york%20post%22&st=cse
Reply to this comment
by jchirinda November 9, 2009 9:33 AM PST
Its unfortunate that Rupert Murdoch and company have been sleeping all along without realizing that the internet is a new platform for developing a new business model for distributing news. Google is simply more of an "index page" to a "big book", the web. I do understand Rupert Murdoch's frustration but pulling off his sites from search engine will be like delete an entry on the index page. Only a few visitors will accidentally stumble on your site. What Rupert and company need to do is to find a way how make money from their content using the search engines which can virally spread their global outreach..

Rupert Murdoch you do not pull the plug on google...you will also switch yourself off. There are just too many bloggs and tweets out there..who needs biased reporting???
Reply to this comment
by meh100 November 12, 2009 11:24 AM PST
I think Murdoch feels that the success and name recognition his properties have would instantly translate into more web traffic. He thinks because people know about the Wall Street Journal and Fox News, those will be the only sites they want to check.
by Jack K1 November 9, 2009 9:35 AM PST
Hey Murdoch, good luck with that.
Reply to this comment
by Bristol Slim November 9, 2009 9:39 AM PST
Rupert's daft. He's not going to follow up because there's no way he can exist in a parallel universe.
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About Media Maverick

In covering digital media for CNET News, Greg Sandoval has broken stories on Apple, Microsoft, YouTube, The Pirate Bay, and the digital efforts of the major music labels and Hollywood studios. Before that, in his first tour with CNET News, he covered e-commerce during the dot-com boom and bust. A dogged investigative reporter, he began his journalism career at the Los Angeles Times and followed that with a short TV stint at The E! True Hollywood Story. Later, he spent three years as a staff writer for The Washington Post. Greg is an alumnus of USC and was raised in Chatsworth, California, which is distinguishable only for being the porn capital of the world.

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