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October 13, 2009 2:06 PM PDT

Growth of Facebook leaves MySpace in dust

by Greg Sandoval
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Social networking is definitely seeing a reshuffling of its top players.

Facebook and Twitter are in, MySpace is out, according to Experian Hitwise.

The Internet monitoring company reported last week that Facebook, the No. 1 social network in the U.S., grew its share of all the visits to social-networking sites from 19 percent in September 2008 year to 58.6 a year later. That's a more than 190 percent increase.

Over the same period, Twitter's share jumped from 0.15 percent to 1.84 percent, and the service now ranks as the fourth largest social network.

Ailing MySpace, which is scurrying to remake itself into an entertainment portal, is still in second place behind Facebook, but scores of users have begun walking away.

According to Hitwise, MySpace can still boast 30 percent of the social-networking market, but the site is in freefall. Last year at this time, MySpace captured 66.8 percent of the market.

MySpace is hunkering down to develop more compelling music and video services, but it needs to emerge quickly from its chrysalis with something attractive to offer.

Once the traffic goes, then content owners--such as the musical acts that promote themselves on the site--may be the next to flee.

Overall, U.S. visits to social networking Web sites rose 62 percent from September 2008 to September 2009, according to Hitwise, which tracks 155 such sites.

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
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by karpenterskids October 13, 2009 2:26 PM PDT
Myspace is indeed becoming a ghost town.

As an artist myself, it's becoming less and less attractive to promote my music on there, simply because lots of people never take the time to log on there anymore.
Reply to this comment
by d4nowar October 13, 2009 3:09 PM PDT
It's still free promotion, so why wouldn't you?
by badasscat October 13, 2009 3:34 PM PDT
d4nowar:

Probably because there are only so many hours in a day, and lots of sites that'll give you "free promotion".

My business has a presence on MySpace, but we never maintain it. It's just not worth it. We have about ten times more people following us on Facebook and Twitter, so that's where we focus our energy.
by sonofporkins October 13, 2009 3:52 PM PDT
It's a matter of aestethics....

Facebook - Nice and clean, uncluttered, nothing flashing in your face (similar to Google; simplistic yet functional).

MySpace - HELLO! FULL PAGE CRAZY GRAPHICS! CHECK OUT THIS MOVIE THAT PAID US TO PLASTER ITS PROMOS ALL OVER THE SCREEN! HEY LOOK AT MY PROFILE WITH 20 ANIMATED GIFS AND MY COOL BACKGROUND!

Yuck. Good job, Facebook, way to respect the end user.
by talking poo October 13, 2009 4:03 PM PDT
@Sono - Lol, so true. MySpace reminded me of those horrible GeoCities pages back in the day. Personally, I can't stand music instantly playing in the background when clicking on a "friends" page.

The tons of spam drove me away as well.
by Mr.Whippy October 13, 2009 4:50 PM PDT
karp... If you are an artist (I'll assume musically) register with last.fm or ilike.com or both. Facebook is not the world. In fact Myspace is not in the dust, all the Myspacers are now on Facebook that's all. Same crap different bucket.
by abcd9009 October 13, 2009 6:59 PM PDT
I think and it's just my opinion that MySpace was doomed to fail the moment Murdoch bought it.
by rmullen0 October 13, 2009 10:34 PM PDT
Sono is right, the pages on Myspace are just too loud. Just because you can put in image in the background doesn't mean you should. The layout just looks totally wacked and the pages scroll down a mile.
by wclanders October 13, 2009 3:47 PM PDT
I've never really liked my space. I've always hated when people would link me their profiles and I'd have do endure some horrible music blasting at me. Not to mention most pages on there look like the internet thew up on them. Facebook is definitely a more mature place to communicate with friends and family.
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by walker2151 October 13, 2009 4:46 PM PDT
agreed, although I wish facebook got rid of all the extra mafia war type garbage and made it a little more professional. I guess they had to do that once they started letting people under 18 into the site.
by loose_screw October 13, 2009 5:43 PM PDT
@walker: Good idea! Lets move all the quizzes, farms, and games to myspace, and keep everything else on facebook.
by sythara October 13, 2009 9:09 PM PDT
Completely agree. People spend too much time running those quizzes that take up the whoel feed page.
by blackberryken October 14, 2009 12:37 PM PDT
I don't know if its a "new" option or not but you can now "HIDE" the maifa war, quizzes, farms, etc without hiding the rest of the user's posts. Way nice option!!!!
by KaliMcKibben October 13, 2009 3:56 PM PDT
I think even if MySpace reinvents itself, they'll have a hard time shaking the perception that it's like walking into a 8th graders room full of blaring music, blinking pop star posters, and month old skittles spilled on the floor.
Reply to this comment
by mrorie October 13, 2009 4:06 PM PDT
So what's the third biggest social networking site?
Reply to this comment
by mrcockrell October 13, 2009 5:37 PM PDT
my guess would be Friendster

Friendster is #1 in just about every Asian country and #2 worldwide

which is surprising because Friendster is horrible, its like Myspace but with tons of bugs

Friendster actually has the potential to be #1 worldwide as the Asian market continues to grow
by loose_screw October 13, 2009 5:44 PM PDT
Friendster sucks. What about Orkut? I hear it's pretty big outside the US.
by cvaldes1831 October 13, 2009 5:45 PM PDT
It's probably something obscure that no one in America uses but is wildly popular in Latin America or Asia. Like orkut or Yahoo360.
by koreth October 14, 2009 2:23 PM PDT
According to Alexa, Friendster is no longer #1 anywhere, including southeast Asia. It has dropped dramatically in popularity over the last year.
by Xtoo October 13, 2009 4:13 PM PDT
Probably Hi5
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by walker2151 October 13, 2009 4:44 PM PDT
I want to know why people spend so much time talking about twitter, the only people I know who use it, I don?t actually know because they are companies using it as marketing or senators. I don?t use it because I don?t personally know anyone else who uses it, so why are these companies and senators and people talking about twitter so much? I?ve looked at it and it doesn?t look like anything special, it?s like facebook minus absolutely everything but the status updates.
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by Mr.Whippy October 13, 2009 5:11 PM PDT
The status updates are all anyone needs to know. it's not about promoting yourself so much, more about getting information out there. Some cool link to a news article or weird gadget or whatever.

Twitter = No drunk photos, a fake name usually (which protects you), no long lists of everyone you've ever met in your life (along with their names and photos)

Facebook = all the above. By all means use it, if you want but make sure you are private and don't have the view friends link visible. Because if any of your friends have public profiles your privacy is compromised.
by loose_screw October 13, 2009 5:45 PM PDT
Mr. Whippy, what do you mean "don't have the view friends link visible"?
by sythara October 13, 2009 9:11 PM PDT
Mr.Whippy I thought that if your profise settings say that only people in your friends list can see your profile that means just that. People can see that you exist but can't actually see what you have on the page... unless I'm wrong.
by kiana2001 October 13, 2009 6:13 PM PDT
sounds good to me.
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by TheGolfSpace_com October 13, 2009 9:36 PM PDT
Maybe people don't like myspace as much anymore because they're sick of "stripper spam"?
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by technewsjunkie October 14, 2009 3:39 AM PDT
MySpace "porno" Ads offensive on a youth oriented site..
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by screwhead1000 October 14, 2009 6:36 AM PDT
facebook is the new myspace anyways, i deactivated my facebook account months ago, twitter is where its at now.............and im anticipating the next big site to come along now..................any minute now
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by clynx October 14, 2009 9:19 AM PDT
All of these social sites are a waist of time unless you are trying to make someone else rich. The owner of the website is the true winner. The user is the one loosing, especially their time. Are we voluntary slaves or what?
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by Mr.Whippy October 15, 2009 10:41 PM PDT
OK what I meant by 'view friends' list is this...

Say you have a private facebook profile. Good. But If I do a google search for you I will probably find a page that has a photo of you and a list of some of your friends. And a few links to contact you. This alerts me to the fact you are indeed on Facebook.

So I go into Facebook. I find you, and find that I can't get into your profile because you are private. Good. But, if I can see all your friends, via the 'view friends' link, well, I have a list of all your 'friends' for a start. That a bit of security breach right there.

So I start clicking on all your friends one by one, private, private, private, oh, this one has a public profile. Oh look you have made this comment on this persons wall. Me (the stalker) can see this. Oh this public person went to a party with you and I can see you in their photos. See where I'm coming from?

Now this only works if you are in the same 'network' and the for people who have literally not bothered with thier privacy settings and are just sitting ducks. When you first join Facebook, yes everyone is private. But just join a network and all those people in that network who are public will all magically become accessable. That privacy setting 'some of my networks' and 'some of my friends'.

Just something to be aware of. If YOU are private but you're chatting with someone who is PUBLIC then a third party can see your words on the public persons profile.

Stay safe.
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by steven3x October 17, 2009 3:10 AM PDT
There is nothing that Facebook and Twitter have to offer that MySpace doesn't do at least as well or even better - and in most cases has done for far longer. Add to that the ability to have complete control of the customized personalization of your profile (which is also a double edged sword when used by those w/o restraint), the option to tweak privacy and "lite profile view" settings to simulate the cleaner Facebook experience, the extraordinary access to media and unsigned artists and the fact that they have enabled their users to have a simple URL (myspace.com/user ID) long before Facebook added the same - which can be (if you chose) viewed by ANYONE you give it to rather they have an account or not and it would seem as if MySpace should be dominant and growing.

No - what is killing MySpace is the same thing that regulates which IM client you use most often. Most would agree that AIM is crap compared to Yahoo IM, with Windows/MSN Messenger somewhere in between... but most people still are using AIM. Why? Because that is the network that most of their friends & family use. (of course ideally a muti-protocol client like Digsby, Pidgin/Adium or Trillian is your best choice today). Same thing with Facebook. I was using and loved MySpace for years but then discovered that everyone I knew on MySpace was also on Facebook and A LOT of friends that weren't on MySpace are on Facebook. So I started using Facebook more and more - even though I still love MySpace for all it provides.

That is why Facebook is winning. Ironically it could be the fact that you must have an account to view a profile that started the snowball down the hill.... but who knows? Maybe it started with all the absurd bad press over MySpace or the fact that didn't introduce a "lite" option soon enough to control those profile creators that seem to never even look at the eyesores they designed. I think it (like with IM) ultimately boils down to where all of your friends & family are. That's what a social network is for after all.
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by playadel2001 October 20, 2009 3:45 PM PDT
Uh, no. People left MySpace in droves as soon as a credible alternative became available because MySpace's awful, jarring, ugly profiles and music is inappropriate for anyone older than 16 or who don't describe themselves as "pimps".
by inachu1 October 19, 2009 3:47 AM PDT
I stopped using myspace for 2 reasons.
MALWARE/TROJANS
and everyones page has music played on first visit.
tired of muting my speakers.

facebok is more userfriendly.
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About Media Maverick

In covering digital media for CNET News, Greg Sandoval has broken stories on Apple, Microsoft, YouTube, The Pirate Bay, and the digital efforts of the major music labels and Hollywood studios. Before that, in his first tour with CNET News, he covered e-commerce during the dot-com boom and bust. A dogged investigative reporter, he began his journalism career at the Los Angeles Times and followed that with a short TV stint at The E! True Hollywood Story. Later, he spent three years as a staff writer for The Washington Post. Greg is an alumnus of USC and was raised in Chatsworth, California, which is distinguishable only for being the porn capital of the world.

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