Lytro lights up photography market with digital camera
It's a completely new way to capture pictures that moves the process of focus, composition, and even interpretation from the photographer to the viewer. Ren Ng is the founder of startup Lytro in Silicon Valley, where they are building this new kind of camera and new kind of mindset to go with it.
The things Lytro exposes in consumer photography have always been just a little out of the grasp of the mainstream photographer. By making them simple, this company's technology could popularize some of the finer points of photography like depth of field and perspective control. Biggest challenges? Definitely the smartphone and the flight to convenience, social connectivity and low commitment that it represents.