Is AT&T losing its grip on the iPhone?
Apple's exclusive deal with AT&T to offer the iPhone may end within the year, according to a prediction from financial analyst Gene Munster, a senior research analyst at Piper Jaffray.
If Munster is correct, opening up the iPhone to other carriers in the U.S. could be a boon for Apple, which would likely see iPhone sales go through the roof. On the flipside, if this prediction were to come true, it would likely mean very bad news for AT&T, which has relied heavily on the iPhone to boost its own wireless sales and revenue.
(Credit:
Apple)
Munster noted recently in his published research that Apple has been moving away from exclusive deals in other countries, according to AppleInsider. Specifically, in France the company ended an exclusive deal with Orange and opened up the device to multiple carriers. Munster said the change pushed the iPhone's marketshare upward to about 40 percent in France. In the U.S., where the iPhone is exclusively offered through AT&T, the iPhone has a marketshare in the teens.
There are several other countries where Apple has a multi-carrier model. In fact, its most recent deal with China Unicom to bring the iPhone to China is also not exclusive. Apple declined to discuss which carriers it might be in talks with, but analyst firms such as Piper Jaffray expect Apple to sell more than 3 million iPhone units in China next year.
Details of Apple's relationship with AT&T have never been made public. But many people have speculated that the exclusivity contract with AT&T would last at most five years from when the first iPhone hit the market in 2007. This would mean that AT&T would have exclusive rights to the iPhone until around 2012.
There have been reports more recently that AT&T has continued its negotiations with Apple to keep the iPhone exclusive through at least 2011.
Still, rumors have circulated that Verizon Wireless is also talking to Apple about getting the iPhone on its network. Verizon executives have hinted that some kind of Apple device will likely operate on its new 4G wireless network, which is expected to launch commercially next year. But what's been less clear is whether or not a 3G iPhone will operate over Verizon's network.
Verizon Wireless is currently the largest wireless operator in the country. And it has consistently won accolades for solid performance on its network. But because its current 3G wireless network is based on CDMA technology rather than GSM, which is what AT&T and most other carriers around the world use, offering the device on Verizon's network would require an additional radio to be added to the device.
While this is not a trivial task for Apple, the opportunity to offer the iPhone to Verizon's millions of potential new subscribers would likely provide a big incentive to redesign the iPhone's radio technology.
As Apple's iPhones grow in popularity, there are strong indications that opening the device up to other carriers in the U.S., such as Verizon, would greatly boost iPhone sales and market share. The company's latest phone, the iPhone 3GS introduced in June, is likely the company's most popular device. Munster even noted in his report that the new iPhone "seems to have exceeded Apple's internal expectations."
The timing in the U.S. could also be right to end the exclusivity deal with AT&T as Congress, the Department of Justice, and regulators at the Federal Communications Commission look into the fairness of such exclusive deals. Opening the device up to other carriers could help score points with regulators and potentially end some of these investigations.
But ending its exclusive deal with Apple could spell big trouble for AT&T. For one, the iPhone has helped AT&T attract new customers. About 40 percent of AT&T's 10 million iPhone customers switched to AT&T from another carrier, the company has said.
But more importantly, the iPhone has helped AT&T keep existing customers. Since the third quarter of 2007, AT&T's churn rate, or the rate at which it loses customers, has fallen to 1.49 percent from 1.7 percent, according to a story in The Wall Street Journal. Meanwhile, Verizon Wireless' churn rate has risen during that time period to 1.37 percent from 1.27 percent.
The iPhone has also helped AT&T bring in more revenue. AT&T claims its iPhone customers spend more each month than its average post-paid wireless customers--about $100 a month. This has helped boost its overall revenue per user by about 4.7 percent to $60.21 per month since the third quarter of 2007.
But the cost to AT&T for these benefits has been high. Since last year, the company has been paying about $400 per iPhone to subsidize the cost of the device in exchange for requiring customers sign up for a two-year service contract. Even though AT&T is guaranteed at least $30 a month in data service fees, the company admits that the subsidy has hurt its short-term profit margins.
What's more, because iPhone users download two to four times as many games, video, and other Web data as other smartphone users, AT&T has had to upgrade its network to keep up with demand.
Even though AT&T has been upgrading its network, customers have complained often about its poor performance. And this has had a negative effect on the company's reputation. When subscribers experience problems with the iPhone, they often blame AT&T rather than Apple for the problem.
Because AT&T is the only carrier in the U.S. to offer the device, iPhone users regardless of whether they are satisfied with AT&T or not have been forced to stay on the network as long as they want to continue using their iPhone.
But if other carriers, such as Verizon, were to offer the iPhone, AT&T could see many of its existing iPhone customers leave. And it would likely cease to see any substantial uptick in new customers due to iPhone sales.
AT&T executives have said they realize that the iPhone exclusivity deal won't last forever. And they say they are prepared for that day. But the truth is the longer the company can keep the iPhone exclusive to its network, the better off it will be.
However, it looks like AT&T's chances of holding onto the iPhone in the U.S. for much longer are getting slimmer and slimmer. Even though Apple has said that it's happy in its relationship with AT&T, it only makes sense for the company to get out of its exclusive deal as soon as it can.
Marguerite Reardon has been a CNET News reporter since 2004, covering cell phone services, broadband, citywide Wi-Fi, the Net neutrality debate, as well as the ongoing consolidation of the phone companies. E-mail Maggie. 






I see it more as both companies don't "need" each other, but they would both be better off financially if they had each other. I don't see either with an advantage, but both would be profiting greatly from the deal.
Its a simple case of win/win/win for Apple, Verizon, & the consumer.
Having said all of that, I realize that one of the companies might have some ridiculous rules due to greed that the other company might cede to, we'll have to wait and see. Or, everything may just be smooth for everyone.
The easiest and most likely way for Apple to continue significant market growth for the iPhone is to get it on other carrier networks. Seems like a revenue-generating no brainer that they get the largest U.S. carrier on their side.
You may want to bone up a bit more on your cell phone tech. VZW does indeed have some phones with sim cards, such as the Storm. Regardless, it wouldn't be a tremeandous leap to redesign the phone to include a cdma radio.
Also, you seem to disregard that VZW was the first carrier offered an exclusive on the iPhone by Apple.
I've had nothing but stellar service from Verizon. Awesome deals, fair pricing, and good customer service.
Apple would be very dumb (and they usually aren't) to pass up going on Verizon or other carriers rated much higher than AT&T
I'm thinking that the ridiculous call plans won't go down. Being forced to pay a $30 internet plan(which cost more a month then my home internet connection) with no text messages and no tethering is ridiculous to me. I can't pay so much for internet when i use the wi-fi(free wi-fi is everywhere now) more then the 3g network on all my phones and I hate that your forced to get it.
With that said people will pay for these things and verizon knows this I would think with more competition it would lower the price of the plan but it will probably stay the same, especially with the huge subsidize they have to give apple.
Unlock the i phone. Give my peoples Free
Their hamfisted control over iPhone capabilities (MMS) and the ridiculous pricing plans (text messages are a complete ripoff and everyone knows it) have turned me from being AT&T-indifferent to AT&T-hostile.
That said, Verizon sucks too. They make AT&T's control issues look like child's play. Sprint is only a good deal because they're desperate for customers, and T-Mobile just doesn't have the data infrastructure.
I guess we consumers are screwed no matter which way we turn.
I'll re-evaluate the carriers again in about a year and see what is up then.
Honestly, there's not one of the US carriers that amounts to much more than an embarrassment compared to western Europe, Japan, and swathes of Asia.
Regardless, I agree that US carriers are years behind companies in other countries. Heck, I'm originally from Brazil and the US can barely keep up with them... talk about other developed countries...
As soon as my contract is up I plan on leaving AT&T due to lack of service.. iPhone is nice but it does't make up for the terrible service.. get a Pre or blackberry on a different provider.
I have had similar problems in Chicago. in fact, in some cases, people try calling me from 1 block away, and it'll give a weird tone, then ring after about 30 seconds, and then go to voicemail. I have full bars.
The sad part is, I never see the incoming call, and then get a voicemail alert hours later. It's actually quite irritating.
Even though these are AT&T's problems, I'm upset with Apple for forcing their customers into a price-gouging monopoly situation in order to use their products. That along with the Orwellian decision to remove the Google apps/etc has prompted me to never again buy another Apple product.
My only gripe is that we were promised MMS by the end of summer and there is only 3 weeks left with no update on the horizon. That, my friend, is unacceptable.
When I had Verizon a dropped call would come as a surprise but with AT&T I warn the person on the other end that the call will probably drop and when it happens I'll call them back. It isn't a surprise, it is expected. Dallas is a very populous city I find it beyond pathetic dropped calls are so common I have to warn people that they will happen. The day my contract expires is the day I switch carriers. I won't wait another minute.
For all the other goodies on the iPhone, I might just have to make do with a Pre or RIM device or maybe NOT.
once again, do your research.
Verizon was just rated #1 in customer service last year.
and once again:
VERIZON HAS 3G, ITS CALLED EVDO-REV A
spelling is critical to the reply process. you could have valid arguments. i'm not sure though b/c i spend most of my time searching for any words that you actually spelled correctly.
tnyfresquez reply = at&t service
Do you believe because something is less than 50% likely to happen that it never happens? No one would ever win the lottery either. Why don't we play poker some time...
Of course a 45% of 'considering' it is less certainty than a 45% chance of 'buying' one, but neither equates to never.
sure... u don't get access to the App store. but if you just need a mobile smartphone with Google Maps and a enough productivity apps for jail-breaks... there you go
for me though... i can't do it... the user license/contract... my conscience actually bothers me that i cant do it.
THE POINT IS... Apple needs to drop that exclusive stuff now... sure they may sacrifice some on subsidies and a piece of subscriptions... but there are millions of us waiting to get this phone on OUR carrier of choice.
I started out with Cingular, then AT&T, then T-Mobile, and then stopped with Verizon. I was going to move onto Sprint but really, Verizon is simply put: Awesome in every respect. I really want an iPhone, but not bad enough to go back to AT&T your world delivered-with crap.
When their deal expires and if Apple gets a wider channel of providers... it "might" help pricing of plans. Until then, continue to love the phone for what it is/does and hate the SOB for the service provider it runs on.
- by ChmEng August 31, 2009 1:25 PM PDT
- As an iPhone owner (2) and an Apple stockholder I would be extremely happy to see Apple discontinue its exclusive relationship with AT&T. Their customer service is awful and their price structure is even worse. We love our iPhones but hate AT&T. We're stuck with them for two more years because we just upgraded our original iPhone to a 3GS. Guess what, the fee went up again because now both of our phones are 3G phones. The day that Apple makes the iPhone available to other carriers AT&T will have to change its ways. Now they feel that they own all iPhone lovers. But in a competitive market we can choose our own carrier based on its relative cost and quality. And imagine what it will do for the stock price. Hmm, maybe I'll get a new 17" MacBook Pro.
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