Evidently the Canon 5D Mark III SLR must be a pretty hot item.
Because Apple just released an update to its Mac OS X camera support whose sole purpose is to let iPhoto, Aperture, and other photo applications view and edit the new camera's raw images.
Usually such Apple updates add support for a collection of new cameras, but time is of the essence now that the 5D Mark III is shipping. Many photographers who use this class of camera shoot raw images (data taken directly from the image sensor, not processed into JPEG by the camera) for the higher quality and flexibility.
Until there was raw support, those photographers would have to wait or use rival software from a company such as Adobe or Canon whose software does support it. (Adobe Photoshop and Lightroom support for the 5D Mark III is only in beta testing.)
The 22-megapixel, $3,500 5D Mark III is the successor to the 21-megapixel 5D Mark II, which for years has been the top model among video SLRs. The new model comes with better autofocus, low-light shooting abilities, and video performance.
Its top competitor: the new 36-megpixel, $3,000 Nikon D800, which looks more competitive with video than its predecessors. And it, too, is a hot model: Apple also released an photo support OS update less than two weeks ago solely to support it.
Updated at 11:51 a.m. PT to correct a reference to the 5D Mark III rather than its predecessor.